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Kargo - Video Consumption in the Digital Age
Kargo - Video Consumption in the Digital Age
Kargo - Video Consumption in the Digital Age
Kargo - Video Consumption in the Digital Age
Kargo - Video Consumption in the Digital Age
Kargo - Video Consumption in the Digital Age
Kargo - Video Consumption in the Digital Age
Kargo - Video Consumption in the Digital Age
Kargo - Video Consumption in the Digital Age
Kargo - Video Consumption in the Digital Age
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Kargo - Video Consumption in the Digital Age

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  • 1. KARGO PRESENTS:VIDEO CONSUMPTION INTHE DIGITAL AGETRENDS & EFFECTS OF MOBILE, TABLET,AND P.C. USAGE ON VIDEO ADVERTISINGROI TALK ABOUT US USING THE EVENT #FUTUREM #FutureMKargo
  • 2. KARGO & FUTUREM PANELISTSHarry KargmanCEO, Kargo. @kargoEric KorshVP/GD, Brand Content, Digitas. @erickorshGrant StratemeyerVP, Business Development, Celtra @gstraterAdam TowvimVP, Business Development, Jumptap. @atowvim #FutureMKargo
  • 3. What are the trends in videoconsumption in terms of type of videoand time spent andhow will advertiserscapitalize on them? #FutureMKargo
  • 4. THE FACTS!ALL WEB ENABLED DEVICESNearly 25% of Americans view videos on the web from some connected device morethan once every day. 13% watch web videos at least once daily TABLET 28%have accessed video content with a tablet at some point in the month, and 4% do so more than once per daySMARTPHONE21% consume video content on their smartphones more than onceper day TRADITIONAL TELEVISIONS Meanwhile, Traditional television use is declining, with Neilson reporting a loss of 1 million+ traditional TV setups in American homes this year, and a nearly 2% decrease from 2010 to 2011 in traditional TV viewership. Neilson predicts that trend to steadily continue. (Source: Neilson) #FutureMKargo
  • 5. How do marketers get consumers attention.. ? and why are the dollars still so concentrated on television as a medium? #FutureMKargo
  • 6. WHERE ARE U.S. VIDEO AD DOLLARS SPENT?Video Ad Spend (Mobile not visible due to scale) Sources: eMarketer, Forrester, Kantar Media, Coady Diemar #FutureMKargo
  • 7. TRENDING NOW: “Go where your customers have gone,” Google chairman Eric Schmidt (Referring to the need to advertise, video, on web-enabled devices) When asked (in August 2012) how they anticipate leveraging digital formats, 69% of agency respondents expect their clients to increase spending on video, and 68% expect them to increase spending on mobile. (marketingcharts.com) #FutureMKargo
  • 8. How can marketers maximize thereturn of video advertising investmentsacross multiple screens? #FutureMKargo
  • 9. Who are the winners and losers in the coming decade given these trends?#FutureMKargo
  • 10. THANK YOU FOR COMING- PLEASE STAY IN TOUCH HARRY KARGMAN CEO, KARGO Harry@kargo.com 212.979.9000 36 E 12th Street, 6th Floor New York, NY 10003 www.kargo.com Local Contact: AMY LIPTON VP, STRATEGIC ACCOUNTS, KARGO amy@kargo.com 617.470.1578 #FutureMKargo

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