Indaba Music: Unlocking Creativity - New Marketing Opportunities with Music
Unlocking CreativityNew Marketing Opportunities with Music TALK ABOUT US USING THE EVENT #FUTUREM #INTHEMIX
What we’re here to talk about…• Today, finding marketing partners that align with your brand is a challenge• To develop quality opportunities for creative audiences is even harder• Converse + Indaba Media brought Converse Rubber Tracks studio online. Communities and fans now come together for creative, social, quality opportunities Hear How#INTHEMIX 2
Introductions• Moderator – Kate Pokorny, Pluck PR (@katepokorny)• Panelists – Geoff Cottrill, CMO, Converse Inc. (@RubberTracksNYC) – Sean Rosenberg, SVP, Indaba Media (@IndabaMusic) – Lauren Zettler, Vocalist, I Am Lightyear (@IAmLightyear)#INTHEMIX 3
Converse “In The Mix” • Extend content investment through remix • Develop emerging artist through fan engagement • Activate new content • Reach new audience through social sharing#INTHEMIX 4
Interactive Marketing How have traditional marketingpartnerships been modernized with digital integration? •Anecdotes •Trends •Measurement •Benefits#INTHEMIX 5
Artist Marketing What are the newest opportunities and challenges for artists online? •Discovery •Awareness •Participation •Curation •Evolving influencers#INTHEMIX 6
Brand Benefits Why do brands get involved in music? •Partner alignment •Audience affinity •Business goals •Closer to content •New music platforms#INTHEMIX 7
What’s Next? • Music: changes for brands • Artists: ways to get their break • Fans: consumption evolution Q&A#INTHEMIX 8
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