Unlocking CreativityNew Marketing Opportunities with Music                            TALK ABOUT US USING   THE EVENT     ...
What we’re here to talk about…• Today, finding marketing partners that align  with your brand is a challenge• To develop q...
Introductions• Moderator    – Kate Pokorny, Pluck PR (@katepokorny)• Panelists    – Geoff Cottrill, CMO, Converse Inc. (@R...
Converse “In The Mix”                    • Extend content investment                             through remix            ...
Interactive Marketing     How have traditional marketingpartnerships been modernized with digital               integratio...
Artist Marketing  What are the newest opportunities and      challenges for artists online?                •Discovery     ...
Brand Benefits    Why do brands get involved in music?            •Partner alignment             •Audience affinity       ...
What’s Next?              • Music: changes for brands            • Artists: ways to get their break             • Fans: co...
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Indaba Music: Unlocking Creativity - New Marketing Opportunities with Music

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Indaba Music: Unlocking Creativity - New Marketing Opportunities with Music

  1. 1. Unlocking CreativityNew Marketing Opportunities with Music TALK ABOUT US USING THE EVENT #FUTUREM #INTHEMIX
  2. 2. What we’re here to talk about…• Today, finding marketing partners that align with your brand is a challenge• To develop quality opportunities for creative audiences is even harder• Converse + Indaba Media brought Converse Rubber Tracks studio online. Communities and fans now come together for creative, social, quality opportunities Hear How#INTHEMIX 2
  3. 3. Introductions• Moderator – Kate Pokorny, Pluck PR (@katepokorny)• Panelists – Geoff Cottrill, CMO, Converse Inc. (@RubberTracksNYC) – Sean Rosenberg, SVP, Indaba Media (@IndabaMusic) – Lauren Zettler, Vocalist, I Am Lightyear (@IAmLightyear)#INTHEMIX 3
  4. 4. Converse “In The Mix” • Extend content investment through remix • Develop emerging artist through fan engagement • Activate new content • Reach new audience through social sharing#INTHEMIX 4
  5. 5. Interactive Marketing How have traditional marketingpartnerships been modernized with digital integration? •Anecdotes •Trends •Measurement •Benefits#INTHEMIX 5
  6. 6. Artist Marketing What are the newest opportunities and challenges for artists online? •Discovery •Awareness •Participation •Curation •Evolving influencers#INTHEMIX 6
  7. 7. Brand Benefits Why do brands get involved in music? •Partner alignment •Audience affinity •Business goals •Closer to content •New music platforms#INTHEMIX 7
  8. 8. What’s Next? • Music: changes for brands • Artists: ways to get their break • Fans: consumption evolution Q&A#INTHEMIX 8
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