FutureM 2013 Speaker Sneak Peek
Upcoming SlideShare
Loading in...5
×
 

FutureM 2013 Speaker Sneak Peek

on

  • 2,773 views

This SlideShare offers a few remarkable remarks from our amazing FutureM 2013 presenters. 

 ...

This SlideShare offers a few remarkable remarks from our amazing FutureM 2013 presenters. 



Now in its fourth year, FutureM is a community-curated national event exploring the latest technologies, trends and innovations shaping the modern marketing landscape. FutureM was created by the non-profit Massachusetts Innovation & Technology Exchange (MITX).

FutureM: October 16-18, 2013

Hynes Convention Center, Boston, MA

http://futurem.org/schedule.aspx

Special thanks to Tandem Marketing + Consulting for creating this deck:
www.marketingintandem.com

Statistics

Views

Total Views
2,773
Views on SlideShare
2,627
Embed Views
146

Actions

Likes
6
Downloads
3
Comments
1

4 Embeds 146

http://blog.mitx.org 123
https://twitter.com 19
http://www.linkedin.com 2
http://cloud.feedly.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Extraordinary stuff, so smart. I can't wait for FutureM!
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

FutureM 2013 Speaker Sneak Peek FutureM 2013 Speaker Sneak Peek Presentation Transcript

  • OUR SPEAKERS JUST CAN’T WAIT!
  • CLICK TO TWEETß WHAT’S THE BUZZ? This SlideShare offers a few remarkable remarks from our amazing presenters. It’s a sneak peek of the ideas we'll be exploring at FutureM 2013.
  • CLICK TO TWEETß WHAT’S THE BUZZ? This SlideShare offers a few remarkable remarks from our amazing presenters. It’s a sneak peek of the ideas we'll be exploring at FutureM 2013. Please enjoy and share the quotes you like, and we’ll see you in Boston!
  • CLICK TO TWEETß WHAT’S THE BUZZ? This SlideShare offers a few remarkable remarks from our amazing presenters. It’s a sneak peek of the ideas we'll be exploring at FutureM 2013. Please enjoy and share the quotes you like, and we’ll see you in Boston!
  • CLICK TO TWEETß WHAT’S THE BUZZ? “ Consumers use their phones because they want to accomplishsomething — beat a high score, log a workout, complete a task, finish a recipe, share a photo. As much as marketers would like to believe, consumers don’t use their phones because they want advertising. The key to better brand engagement during these mobile moments is to respect & reward consumers, not interrupt and annoy them. – BRIAN WONG, CEO & CO-FOUNDER, KIIP
  • CLICK TO TWEETß WHAT’S THE BUZZ? Brand marketers must bring their media buyers, social media managers & mobile strategists to the same table, in order to effectively reach, engage and convert the consumer of the future. – MARCUS WHITNEY, CTO AND CO-FOUNDER, MOONTOAST “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? “ When it comes to offline marketing, marketers need to not only consider how to create a memorable brand experience, but rather how to create a memorable, shareable brand experience. The best way to add that element of real-time, impactful shareability is to add in digital & social layers. – WENDY FERGUSON, MARKETING COMMUNICATIONS MANAGER, BAYER ADVANCED
  • CLICK TO TWEETß WHAT’S THE BUZZ? A consumer’s decision journey is no longer shaped in a linear funnel. Brand marketers need to consider integrated marketing efforts to reach today’s connected consumers. We believe the future of online & offline marketing is not only integration but purposeful integration. Marketers should leverage tools, apps & technology that not only look cool but drive measureable business results. – ADY DAS, SVP, TECHNOLOGY, AMP AGENCY “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? Maybe the word 'integration' is thrown about too much or too carelessly. When it comes to integrating all communications efforts, marketers can’t seem to get PR & marketing to play well together. Maybe the solution is to change the word from 'integration' to alignment. The right messaging & distribution strategy – inbound & outbound – is critical. And that’s why PR is the future of marketing. – MARK O’TOOLE, MANAGING DIRECTOR, PR & CONTENT, HB AGENCY “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? Marketers must be Champions Of Disruption. Digital is redefining the rules of customer engagement in every industry and marketers need to drive innovation in their organization to deliver a great customer experience, every time. Technology budgets are shifting from the CIO to the CMO because executives realize that digital marketing drives business growth. – TOM WENTWORTH, CMO, ACQUIA “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? The way consumers digest marketing messages has completely shifted with the entrance of mobile & innovative technologies.  This shift has changed how marketers develop messaging strategies and will force marketers to adapt their messaging for unique devices, platforms, demographics and consumer habits. – CHRISTOPHER M. LITSTER, SENIOR VP OF SALES & MARKETING, CONSTANT CONTACT “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? – SCOTT NOONAN, CTO, BOSTON INTERACTIVE “  The future of marketing is really about content. With new technologies being released each day, the face of content delivery is changing more rapidly than ever before. We must prepare for this innovation by implementing a 360-Degree Content Strategy; an approach that enables our content to be seamlessly distributed across all channels— even those yet to come.
  • CLICK TO TWEETß WHAT’S THE BUZZ? Tomorrow's marketers must be willing to exchange their annual marketing plan for 365 daily marketing plans. – JOE CHERNOV, VP OF MARKETING, KINVEY “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? The future of marketing is about connecting both online and offline. – JOSELIN MANE, CO-FOUNDER, BOSTONTWEETUP “
  • CLICK TO TWEETß WHAT’S THE BUZZ? Preparing for the future of marketing can be summed up in 1 word: AUDIENCE. Platforms, technologies, channels – they’re all changing rapidly. 5 years ago Facebook was tiny and MySpace ruled the roost. 5 years ago there was no iPad. But 5 years ago, your most loyal customers may have been with you. Focus on the audience and growing a relationship with them that will endure the changes that are inevitable and no matter what comes along that’s new & shiny, your loyal people will come with you if you’ve earned their trust and attention. – CHRISTOPHER S. PENN, VP, MARKETING TECHNOLOGY, SHIFT COMMUNICATIONS “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? The powerful imaging technology in today's mobile devices is at the forefront of a technological revolution.  Innovative pattern, facial and gesture recognition technologies are dramatically transforming consumer engagement. Highly customized, targeted and VISUAL communication will drive the future of mobile marketing. – TODD PETERS, PRESIDENT, ARCSOFT NORTH AMERICA “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? More  content  is  generated  every  2  days  than   what  existed  in  the     history of man un2l  2003.       As  marketers  crank  out  this  informa4on,   now  more  than  ever     they  must  be  in  alignment  with  their     sales  &  account  teams   and  inform  them  how  to  use     marke2ng  content.   “   – CLIFF POLLAN, CEO, POSTWIRE
  • CLICK TO TWEETß WHAT’S THE BUZZ? Video is now the marketer’s most effective tool to drive business. Too bad so many marketers chase the elusive dream of the viral video, only to end up apologizing to their boss for wasting dollars & time. Perhaps they should focus on video marketing and not viral mindlessness. – BETTINA HEIN, FOUNDER & CEO, PIXABILITY   “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? In many companies, asset value is a rounding error compared to the value of the firm’s relationships. Making customer lifetime value a primary metric unifies departments on customer experience in a way that drives financial growth. – DAVE WIENEKE, ISITE DESIGN “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? The mobile internet age endows every marketer with a broader stage, open perspectives and easy access to consumers without boundaries. In the future, to have their own brands ranking permanently among the most competitive global brands, CMOs should keep an innovative mind and integrative capacity. – JENNIFER XU, VICE PRESIDENT, IDG ASIA “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? For the PR industry, the future consists of letting go of the stigma around paid. The number of opportunities for the industry within native advertising, paid social & data integration cannot be underestimated. – AARTI SHAH, SENIOR EDITOR, THE HOLMES REPORT’S INSIGHTS + INNOVATIONS (In2) BLOG “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? It’s called the future for a reason. It’s unknown. Find your personal rhythm of success: if you don’t believe in something you’ll fall for everything. Challenge the norms, believe in the DATA, take a risk, fail heroically and never let them talk about your hair style. –  VICTOR LEE, VP DIGITAL MARKETING, HASBRO “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? We are in the age of the gamification of everything. Shopping, social interactions, education, training, health, television… Points, achievements, leaderboards are wrapping almost all content. Marketers of tomorrow have to understand how to play in this world or risk being left behind. – CHRISTIAN MEYER, SVP, GSN GAMES “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? Marketing executives must understand future trends so that marketing strategies can be developed that fully align with the target audience’s evolving needs, technology usage and buying preferences. In this way, strong marketing results can be achieved & sustained long-term. – TOM SHAPIRO, CEO, DIGITAL MARKETING NOW “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? The key to effective engagement in today's environment stems from harnessing every means of audience understanding. Channeling analytics, traditional research and neuroscience together informs a level of audience intelligence that fuels high octane content. – SCOTT MADDEN, SENIOR PARTNER, DIRECTOR OF STRATEGIC PLANNING, CONNELLY PARTNERS “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? The CMO is morphing into the CAO: Chief Action Officer. The digital revolution creates opportunities to interact with consumers real time and make an impression on them with your brand. An industry that marketers can learn from is music where every day artists are engaging their fans with the goal of earning their loyalty.  Digital tools – both established and emerging – are the weapons of choice for most artists who look to build audiences at scale in a cost effective manner. – ELLIOT LUM, COLUMBIA RECORDS “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? Know how people create beliefs, belongings and stories, and how to enter them, such that you are perceived as helping people expand themselv es as a brand. “   – DR. BOB DEUTSCH, PRESIDENT, BRAIN SELLS
  • CLICK TO TWEETß WHAT’S THE BUZZ? Marketers should be prepared for the intersection of offline & online marketing which will drive consumer demand and expectations for a personalized brand experience. – ERIC JONES, VP DIGITAL MARKETING, R2INTEGRATED “  
  • CLICK TO TWEETß WHAT’S THE BUZZ? It’s all about consumer engagement. The future of marketing is for brands to create solutions that engage their consumers from an advertising perspective. – PHUC TRUONG, HAVAS MEDIA “  
  • See these speakers (and more!) at: LEARN MORE ABOUT FUTUREM