FutureBrand's 2008 Country Brand Index
This is the fourth year FutureBrand has produced the Country Brand Index, a global study that ranks countries as brands and assesses opportunities, insights and findings related to nation branding. When we started, country branding was still a relatively new concept that often required considerable explanation. Since that time, however, many more countries have started to focus on their brands. Destination and city branding have become more widespread as well; even regions have started looking for ways to harness the power of their brands, which is more critical in this time of global economic crisis.
For more information, go to http://www.futurebrand.com/cbi/