• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The FusionCharts story
 

The FusionCharts story

on

  • 3,203 views

This is the story of how FusionCharts evolved from a single man startup into a professional product company with over 12,500 customers and 250,000 users across 110 countries. The presentation talks ...

This is the story of how FusionCharts evolved from a single man startup into a professional product company with over 12,500 customers and 250,000 users across 110 countries. The presentation talks about market research, identification, segmentation, differentiation, product pricing, customer support etc.

Statistics

Views

Total Views
3,203
Views on SlideShare
3,084
Embed Views
119

Actions

Likes
4
Downloads
53
Comments
3

8 Embeds 119

http://www.linkedin.com 60
http://blog.nasscom.in 25
http://emerge.nasscom.in 25
http://www.slideshare.net 4
http://www.docshut.com 2
http://www.lmodules.com 1
https://www.linkedin.com 1
http://emergetest.nasscom.in 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

13 of 3 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Thats a sweet straight story Pallav.
    Are you sure you want to
    Your message goes here
    Processing…
  • That's a simple and good way of telling story and encourage others. Great job!
    Are you sure you want to
    Your message goes here
    Processing…
  • Thanks for sharing it Pallav

    -Vijay Rayapati
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The FusionCharts story The FusionCharts story Presentation Transcript

    • From product creation to marketplace creation The FusionCharts Story Pallav Nadhani Founder, InfoSoft Global (P) Ltd
    • What the heck is FusionCharts?
      • A Flash Charting Component
      • Provides data visualization for web and desktop application developers
      • Has over 12,500 customers and 250,000 users across 110 countries. 4 out of 5 Fortune 500 companies use it
      • Run by 30 crazy people who believe data visualization will be their claim to fame
      • Was bootstrapped; VCs aren’t comfortable with 17 year old guys pitching to them with plans for world domination
    • Before we started ( aka Market Research )
      • Researched ? Our first version was plain gut feeling
      • Talked to fellow developers and communities
      • Scoured the web for prevalent pain-points. Forums, blogs, newsgroups provide a lot of vital information
      • Analyzed competitors and their offerings
      • Recognized the need for Flash Charts; Image based charts lacked the “experience”
    • And so the product was developed… Single handedly during v1…
    • Ok. We’ve a charting product now. But who do we sell it to? ( aka Target market )
      • Whoever wants a pretty face for his data
      • Product was web-based, so web developers
      • Challenge: Flash. What Flash?
      • But, the web was evolving, and so was our target market
    • Whoa! That’s a big market! Can we divide them into smaller groups? ( aka Market segmentation )
      • Charting is a horizontal product – industry agnostic. [ Mass Market ]
      • Horizontal Segmentation based on price. Rich people (enterprises), not-so-rich people (individuals/freelancers) and stingy people (you know the kind). [ Segmented market ]
      • Further, vertically segmenting by technology to efficiently address those markets. [ Niche Market ]
      • Each of the segments were Measurable, Accessible, Substantial, Differentiable & Actionable
    • People don’t know about Flash Charts. How do we tell it’s good for them? Tell things that matter ( aka market differentiation )
      • Tell people about what’s in it for them by offering a clear value proposition
      • Animated charts & stunning looks add the “ wow ” factor
      • The original Flash Charting Component
      • Cost savings because of lucrative pricing
      • Low Cost of Ownership in way of free upgrades
      • Total peace of mind with effective support (on weekends too)
    • Point proved. Great news. Some of them are now willing to purchase. How much should we charge? ( aka product pricing )
      • No single pricing formula that fits all. It’s about perception and satisfaction
      • Your product drives the decision; price only influences it
      • Do NOT price too low . People tend to believe that you get what you pay for
      • Experiment with various pricing models and see what works best for you
      • Focus on “Crossing the Chasm”. Move up the value chain gradually
    • Crossing the Chasm ( Geoffrey A. Moore )
      • Focus on one group of customers at a time
      • Use each group as a base for marketing to the next group
    • Everybody wants more. So do we. Let’s change some prices. ( Our experimentation with pricing models )
      • Started from grassroots; pitching to developers
      • Moved up the chain by targeting Enterprise market and OEMs
      • Created sweet price bands for many segments that eliminated need for purchasing approvals
      • Innovated pricing models for the customer that led to Low Total Cost of Ownership over a long term
      • Focused on leading the customer into our eco-system and then cross-selling and up-selling
    • We do not plan to go from door to door preaching about our products. How do we build our image & influence customers?
      • Convey benefits, not features
      • Build credibility. On the Internet no one knows you're small
      • Offer good product literature
      • Use traditional channels like online banners, articles, affiliate programs, press releases and print ads
      • Leverage new age channels like blogs, social networks
      • Build an ecosystem around your products. Generate the buzz
    • And, after all this effort, the moment of truth We started selling our product…in good numbers Without a sales force!
    • We sold the product, got the money. Is the game won? Not quite! It’s time to repeat it, again! ( aka Iterative cycle )
      • Listen to customers
      • Give them not only what they want, but the way they want it
      • People should love your product. Then they will rave about it
      • Release early, release often
      • Gradual shift of paradigm from bottom-up to top-down
    • Marketing that was productive yesterday could be counter productive today Change is constant ( aka Persistence in marketing )
      • Marketing never ends
      • We have new ways to reach out to customers. Customers have new ways to block us
      • So what to do? Get in the user’s head in organic ways
      • Share customer successes and stories. Whitepapers and case studies are effective
      • Build relationships; Initiate partnerships
    • And so, here we are because of…
      • A little bit of hard work
      • A little bit of creative thinking
      • And LOTS of luck
      If you’re taking the leap, or have already taken, we’ll pray the same works for you. If not, what are you waiting for? Thank you!