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Importance of communication in business

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  • 1. H u m a n R e s o u r c e s D e p a r t m e n tImportance ofCommunication inBusinessBy : Furrukh Ali BaigClient Services Associate,Ovrod Karachi,Pakistan.0092-345-3037418
  • 2. H u m a n R e s o u r c e s D e p a r t m e n tWhat communication is ?• Activity of conveying information through the exchange ofthoughts.• A process by which information is exchanged betweenindividuals through a common system of symbolsThe basic purpose of communication is to inform, educate andentertain people
  • 3. H u m a n R e s o u r c e s D e p a r t m e n tCommunicationVerbalWritten OralNon-VerbalFormal Informal
  • 4. H u m a n R e s o u r c e s D e p a r t m e n tTypes of communication• Non-verbal Communication• Nonverbal communication is the sending or receiving of wordlessmessages. Such as• gesture• body language,• posture,• tone of voice or• facial expressionsNonverbal communication is all about the body language ofspeaker.• Verbal Communication• Verbal communication refers to the form of communicationwhich is done by word of mouth and a piece of writing
  • 5. H u m a n R e s o u r c e s D e p a r t m e n tLaw for Verbal communication-KISS-Keep it short & simple
  • 6. H u m a n R e s o u r c e s D e p a r t m e n tTypes of Verbal CommunicationOral CommunicationIn oral communication, Spoken words are used• Keep in mind :• pitch,• volume,• speed• clarity of speaking.
  • 7. H u m a n R e s o u r c e s D e p a r t m e n tTypes of Verbal CommunicationAdvantages of Oral Communication• It brings quick feedback.• In a face-to-face conversation, byreading facial expression and bodylanguage one can guess whether he/sheshould trust what’s being said or not.
  • 8. H u m a n R e s o u r c e s D e p a r t m e n tTypes of Verbal CommunicationDisadvantage of oral communication•In face-to-face discussion, user isunable to deeply think about what heis delivering.
  • 9. H u m a n R e s o u r c e s D e p a r t m e n tTypes of Verbal CommunicationWritten CommunicationIn written communication, writtensigns or symbols are used tocommunicate. A written message maybe printed or hand written. In writtencommunication message can betransmitted via email, letter, report,memo etc.
  • 10. H u m a n R e s o u r c e s D e p a r t m e n tWritten Communication is mostcommon form ofcommunication being used inbusiness.So, it is considered core among businessskills.
  • 11. H u m a n R e s o u r c e s D e p a r t m e n tHow to start a Business email• Suppose “ E” is for Expression in word E-Mail.• Start email by saying,“Dear Sir/Madam” receiver is unknown.OR“Dear Mr Farhan” receiver is known.OR“Dear Team”receivers are multiple.• Greet the receiver by saying“Good day to you”OR“Hope you be doing fine”OR“I hope all is good at your end”
  • 12. H u m a n R e s o u r c e s D e p a r t m e n tHow to convey the message inemail• AGAIN KISS – Keep it short and simple.I am sending you this e-mail to inquire if ... “ORIf you are replying to an e-mail, you could start with, "Thankyou for your (recent) e-mail. I am sorry for the delay in replyingto you, but I am pleased to inform you ... “
  • 13. H u m a n R e s o u r c e s D e p a r t m e n tHow to end a business emailBe polite and try to make a smiling ending, by saying:× I will be waiting for your response ASAP. Please do let me know by when I can expect tohave it. Do let me know your suggestions in this regard. I hope to see your response /feedback in next fewhours / days.
  • 14. H u m a n R e s o u r c e s D e p a r t m e n tCommon mistakes• Not including the email thread in your reply.• Not using a professional account.(love4all@yahoo.com)• Not replying to all.• Ccing the world.• Rambling. (plz, u, tc,ur)• Writing unprofessionally. (I want to inform to you).• Creating unnecessary back-and-forth.
  • 15. H u m a n R e s o u r c e s D e p a r t m e n tAdvantages of Written Communication• The more you know the receiver the shorter the emailwill be.• Messages can be edited and revised many time before itis actually sent.• Written communication provide record for everymessage sent and can be saved for later study.• A written message enables receiver to fully understand itand send appropriate feedback.
  • 16. H u m a n R e s o u r c e s D e p a r t m e n tDisadvantages of WrittenCommunication• Unlike oral communication, Writtencommunication doesn’t bring instantfeedback.• It take more time in composing a writtenmessage as compared to word-of-mouth.and number of people struggles for writingability.
  • 17. H u m a n R e s o u r c e s D e p a r t m e n tConsequences of sending animproper business email• Productivity sapper• Poor impressions• Lack of Control• Falling into the wrong hands• Career limiting
  • 18. H u m a n R e s o u r c e s D e p a r t m e n tBad Business Email - Example
  • 19. H u m a n R e s o u r c e s D e p a r t m e n tBenefits of business communication•Best opportunity to make anoutstanding first impression.•Using powerful words, images andmessages, business professionals cancraft strong internal relationships.•Better interpersonal interactions.•Better for conflict management.
  • 20. H u m a n R e s o u r c e s D e p a r t m e n t7C’s of communication
  • 21. H u m a n R e s o u r c e s D e p a r t m e n tThank YouQ &A ?By : Furrukh Ali BaigClient Services Associate,Ovrod Karachi,Pakistan.0092-345-3037418