The Social Fundraising Multiplier

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How to get 50% more donations using Fundly's social magic

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The Social Fundraising Multiplier

  1. 1. HOW TO GET 50% MORE DONATIONSUSING SOCIAL MAGIC<br />Easy, Social Fundraising<br />
  2. 2. WHAT IS FUNDLY<br />Fundly makes it easy to leverage your supporters networks of friends and family to increase the <br />Your supporters are your most valuable assets. They really care so make it easy for them to help you succeed.<br />They will love you even more for it.<br />
  3. 3. 1<br />HOW DOES FUNDLY WORK?<br />Fundly gives you a <br />donation page widget <br />that can be installed on <br />any web page or <br />Facebook profile.Create as many donation pages, or landing pages as you want.<br />
  4. 4. 2<br />HOW DOES FUNDLY WORK?<br />Now the MAGIC <br />happens.<br />When the donor <br />makes a contribution on the Fundly donation page, Fundly’s social-multiplier™ kicks in.<br />The donor is invited to tell his or her friends about the great thing they did for you, and don’t think they won’t*.<br />* And they do 25% to 90% of the time if you are doing good work.<br />
  5. 5. 3<br />HOW DOES FUNDLY WORK?<br />Friends are 10 times more likely to give to a cause that their friends support.<br />This is true both on and off line. When friends of a donor see who the donor supports, they are more likely to give.<br />* And they do 25% to 90% of the time if you are doing good work.<br />
  6. 6. BUT DOES IT WORK?<br />And how! Fundly customer see between a 15% and 51% increase in the number of donations. Just to clarify:15% to 51% increase in the number of donations.<br />
  7. 7. PROOF<br />The following donation page was launched on 3/11 at 6:00 AM EST on behalf of the Red Cross - Silicon Valley: <br />
  8. 8. RESULTS<br />For every <br />100 donations <br />processed online by the Fundly donation page:<br />
  9. 9. RESULTS<br />25 donors posted news of their gift to their Facebook wall.<br />
  10. 10. RESULTS<br />3,375impressionsare generated in Facebook.<br />
  11. 11. RESULTS<br />152 click-throughsfrom the Facebook posts back to the donation page.<br />
  12. 12. RESULTS<br />13 new gifts generated.<br />
  13. 13. RESULTS<br />And if you play this social-multiplier cycle out to the end...<br />Social-Multiplier Cycle<br />
  14. 14. RESULTS<br />15% increase in donation yield.<br />115Gifts<br />100 Gifts<br />+ =<br />Social-Multiplier Cycle<br />
  15. 15. RESULTS<br /> 3,878Impressions<br />For every 100 gifts, 3,878<br />total Facebook impressions.<br />100 Gifts<br />+ =<br />
  16. 16. NOTE<br />These results are after only 24 hours.<br />Optimization of messaging and design can increase results by 30%*.<br />150Gifts<br />100 Gifts<br />+ Optimization=<br />Boxer for Senate, 2010 experienced a 90% Facebook post rate after optimization.<br />
  17. 17. Fundly’ssocial-multiplier has proven to increase online donation volume by<br />15% to 50%, and68 Facebook impressions <br /> for EVERY gift.<br />CONCLUSION<br />

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