Social Media Fundraising: Accelerate Success in 2012

Today’s Agenda 1. Introductions 2. Why Social Fundraising? Dave Boyce 3. Storytelling CEO, Fundly /davidjboyce1 4. Take it to the Panel • Mobilizing • Donor Retention • Google Grants 5. Q&A

Introductions Topic: Mobilizing Darian Rodriguez Heyman Co-Producer Social Media for Nonprofits /dheyman Co-founder of Social Media for Nonprofits conference series and Advancing Social Impact blog on Skoll Foundation’s Social Edge. Recently released book: Nonprofit Management 101 Served as Executive Director of Craigslist Foundation for five years. Launched Nonprofit Boot Camp, the Environmental Nonprofit Network, and the Next Generation Leadership Forum. Public speaker that provides strategy, messaging, and fundraising consulting for nonprofits and green economy organizations.

Introductions Topic: Donor Retention Jeff Riddle Managing Director of East Coast Ops ReTargeter /thegivegive Founder of Riddle & Company, a relationship strategy firm which was sold to ReTargeter. Award winning and record breaking sales professional with specialization in acquisition and retention strategies. Recently featured as a leader of his generation in Dr. Sheila Murray Bethel’s book release, A New Breed of Leader. Consultant to US companies in both the private and non-profit sectors on successful relationships building. Experience in SMB marketing services, nonprofit, and software.

Introductions Topic: Google Grants Eric Facas Founder & CEO MediaCause /ericfacas Founder and CEO of Mediacause.org, a non-profit that helps non-profits and international NGOs with their search marketing and social media by connecting them to skilled volunteers. Online marketing strategist and advertising sales exec for 10+ years. Co-founder and Advisor of digital ad agency, ethology. Served Google’s premium ad sales team, where he was responsible for managing the company’s relationships with the largest search marketing agencies in the US.

Why SocialFundraising?

$300 Billion donated by individuals each year in the USSource: 2008 Chronicle of Philanthropy

Online Giving is on the Rise 13% 35-55% online giving growth rate increase over past yearSource: 2010 Blackbaud, 2010 Giving USAn.b.: “large” non-profits growing online giving at 55%

Peopleask Peopleto give.

800 Million Facebook users worldwideSource: 2011 Nonprofit Social Benchmark Reportreleased by NTEN, Blackbaud, and Common Knowledge

Social changes everything…

Psychology of Engagement Happy Giving people makes give people more. happier.Oppenheimer & Olivola (2010), Isen & Levin (1972), Aderman (1972), Harris & Huang (1973), Kazdin & Bryan (1971), Isen,Horn & Rosenhan (1973), Konow & Earley (2008), Wang & Graddy (2008), Williams & Shiaw (1999), Batson (1987, 1991),Cialdini (1987), Plato, Aristotle, Bible, Torah, Koran, etc. etc….

Storytelling

Take it to the PanelTopic: MobilizingWhat role does content play in Darianengaging and mobilizing a Rodriguezsupporter base? Heyman /dheymanTop takeaways…• Embrace the Kevin Bacon Effect: Compelling + Concise + Credible = Contagious• Avoid the Empty Store Effect: Plan Before You Leap

Take it to the PanelTopic: Donor RetentionHow do we use social channels Jeff Riddleto attract, convert, and retain /thegivegivedonors?Top takeaways…• Relationships first, transactions second• Not all relationship are created equal – SEGMENT!• Scale from effectiveness

Take it to the PanelTopic: Google GrantsWhat is the best way to find new Eric Facassupporters once the right content and /ericfacasengagement funnels are set up?Top takeaways…• Sign up! Go to Google.com/grants• No one searches for a nonprofit to donate to• The long tail is a big opportunity• Improve CTR, improve Quality Score Measure then test• This opportunity is worth your investment

Q&A Social Fundraising Storytelling Mobilizing Donor Retention Google Grants

Fundly – We Can Help!- $230M raised to date - Small and large nonprofits in the US - Schools, education, sports, and faith-based groups- Social Ninja Program - Need help? Fundly’s Social Ninjas are ready! Follow us! Questions? /fundly info@fundly.com

Social Media Fundraising: Accelerate Success in 2012

by Fundly on Jan 12, 2012

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Social Media Fundraising: Accelerate Success in 2012 Presentation Transcript