Fundly sm4 np social fundraising 08 03 11Presentation Transcript
How to Launch a Social Fundraising Campaign Dave Boyce, CEO, Fundly
$300 Billion donated by individuals each year in the US Source: 2008 Chronicle of Philanthropy
People ask People for Money.
Giving is Moving Online 35-55% 13% 2010 growth rate online giving 2010 giving Source: 2010 Blackbaud, 2010 Giving USA n.b.: “large” non-profits growing online giving at 55%
The tapper tapped the rhythm of a well-known song
The listener tried to guess the song
3 only 120 of
What does this have to do with Social Fundraising?
Social Fundraising is Viral Storytelling Friends asking friends to join them in supporting a cause they care about.
Ingredients A compelling story A specific goal A bite-sized ask A benefit Zealots An easy way to spread the word
We’re on our way to our goal! Help us prepare locally for natural disasters Give an earth-quake victim a place to sleep
Your friends are here The cool kids are here Specific goal, specific timeline
Personal Real and up to date
So what can I do Tomorrow? Choose a GOAL: $ and date Write down what the money will do: IMPACT Write down why your donor should give NOW (Matching donation? Expiring option? Deadline?) URGENCY Pick a PLATFORM (don’t build it yourself) Hand-pick your MAVENS ALIGN all channels for the duration of the campaign (web, mail, email) LAUNCH! Your Story
Good Luck! Text “Fundly” to 77948 For a promotional code good for 60 days free