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Hacking your fundraising

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  • Who we are.Fundacity is providing tools to help startup investors invest more smartly. Our clients are startup investor. Our business is to help them invest and in this process we learnt a lot about the investing process.But we are also entrepreneurs that raised money.Fundraised USD170.000 in government grants and 3 private investorsWe received offers from an angel in the presitogus sandhill group and LatAm number 1 incubator NXTPlabsThe fundraising process is what we want to talk to you about today. There are many ways to screw up but many ways to hack it.
  • Who we are.Fundacity is providing tools to help startup investors invest more smartly. Our clients are startup investor. Our business is to help them invest and in this process we learnt a lot about the investing process.But we are also entrepreneurs that raised money.Fundraised USD170.000 in government grants and 3 private investorsWe received offers from an angel in the presitogus sandhill group and LatAm number 1 incubator NXTPlabsThe fundraising process is what we want to talk to you about today. There are many ways to screw up but many ways to hack it.
  • A hypothetical startup goes from an idea to be listed on the stock exchange and in this process you give up equity in return of raising cash to fund the growth of your company. Along the way different types of people invest in your company.
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    • 1. Copyright © 2013 Fundacity Inc
    • 2. Copyright © 2013 Fundacity Inc
    • 3. Copyright © 2013 Fundacity Inc Infographic source: fundersandfounders.com
    • 4. Copyright © 2013 Fundacity Inc
    • 5. Copyright © 2013 Fundacity Inc
    • 6. Copyright © 2013 Fundacity Inc
    • 7. Copyright © 2013 Fundacity Inc …and they lived happily until he exited
    • 8. Copyright © 2013 Fundacity Inc
    • 9. Copyright © 2013 Fundacity Inc
    • 10. Copyright © 2013 Fundacity Inc Total Addressable Market  Market share  Revenue potential
    • 11. Copyright © 2013 Fundacity Inc It should take you nearly the same resources and time to sell to one or thousands customers
    • 12. Copyright © 2013 Fundacity Inc
    • 13. An informative Executive Summary of your startup can help you grab investor’s attention
    • 14. Is your solution the MUST-HAVE or just a nice-to-have?
    • 15. How big is the market you will target?
    • 16. How are you going to make money?
    • 17. • Most of startups fail due to internal problems • Show investors you have the team that can deliver
    • 18. Copyright © 2013 Fundacity Inc If the opportunity is really that big, there will be competition
    • 19. Copyright © 2013 Fundacity Inc How are you going to use the funds and where is this money going to take you?
    • 20. Copyright © 2013 Fundacity Inc
    • 21. Copyright © 2013 Fundacity Inc • Online data bases like AngelList, Fundacity • Read news who invests in what • In person: • Events (eg hackathons) • Startup communities • Personal introductions is the best way to get to them: • Other entrepreneurs (eg from their portfolio) • Startup lawyers • Other VCs you have met if you see you are not a good fit for them • Use LinkedIn to find connections (Miklos)
    • 22. Copyright © 2013 Fundacity Inc • Show the demo. No videos please! • Amazing design by Diego. Use your strengths! • Passion and hunger while presenting. Be likeable! • Team credentials. No time to be shy! • Prepare extra slides for Q&A. Pre-empt their questions!
    • 23. Copyright © 2013 Fundacity Inc • Prepare well (read books and blogs) • Know your legal stuff, but if you don’t know, better shut up • Don’t look needy or desperate. Have an attractive BATNA • Take your time to shop around • Do not be afraid to say no • Know what you are giving up. Convertible note/Common Stock? Preferred?
    • 24. Copyright © 2013 Fundacity Inc

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