BUSINESS CROWDFUNDING
A Beginner’s Guide to
WHAT IS CROWDFUNDING?
“Crowdfunding is a method of
raising capital through the
collective effort of friends, family,
custo...
WHAT ARE THE BENEFITS
OF CROWDFUNDING?
REACH
Top crowdsourcing platform sites like
Fundable give you access to thousands of
investors who can see, interact with,...
PRESENTATION
When creating a crowdfunding campaign, you
go through the process of looking at your
business from the top le...
PR & MARKETING
From launch to close, you’ll
be able to share and promote
your campaign through social
media and other onli...
VALIDATION OF CONCEPT
By presenting your concept to the
masses, you’ll have the
opportunity to validate and refine
your of...
EFFICIENCY
Online crowdfunding allows you to
centralize and streamline your
fundraising efforts. By creating a
single, com...
WHAT ARE THE DIFFERENT
TYPES OF CROWDFUNDING?
Donation-based crowdfunding is
when there is no financial return to
the investors or contributors.
Common initiatives incl...
REWARDS-BASED
Rewards-based crowdfunding occurs
when individuals contribute to your
business in exchange for a reward. The...
EQUITY-BASED
Equity-based crowdfunding allows
contributors to become part-owners of
your company by trading capital for
eq...
Want to learn more? Visit our website!
Upcoming SlideShare
Loading in...5
×

A Beginner's Guide to Business Crowdfunding

4,976

Published on

Fundable.com is one of the top crowdfunding sites dedicated to helping your company raise capital. Here are a few crowdfunding basics to help you get a better understanding.

Published in: Investor Relations

A Beginner's Guide to Business Crowdfunding

  1. 1. BUSINESS CROWDFUNDING A Beginner’s Guide to
  2. 2. WHAT IS CROWDFUNDING? “Crowdfunding is a method of raising capital through the collective effort of friends, family, customers, and individual investors.”
  3. 3. WHAT ARE THE BENEFITS OF CROWDFUNDING?
  4. 4. REACH Top crowdsourcing platform sites like Fundable give you access to thousands of investors who can see, interact with, and even share your fundraising campaign! 1
  5. 5. PRESENTATION When creating a crowdfunding campaign, you go through the process of looking at your business from the top level and boil it down into a polished and easily digestible package. 2
  6. 6. PR & MARKETING From launch to close, you’ll be able to share and promote your campaign through social media and other online marketing tactics. Throughout your campaign, it’ll be easy to steer traffic to your company website and other resources as well. @astroguy on flickr 3
  7. 7. VALIDATION OF CONCEPT By presenting your concept to the masses, you’ll have the opportunity to validate and refine your offering. If potential investors show interest or ask questions, you’ll be able to decide if something is missing and if you need to make any changes to your campaign. @tom_weilenmann on flickr 4
  8. 8. EFFICIENCY Online crowdfunding allows you to centralize and streamline your fundraising efforts. By creating a single, comprehensive profile, you demolish the need to pursue each investor individually because you’ll be able to present everything online in a very accessible format. LEARN HOW TO CREATE YOUR PROFILE WITH FUNDABLE, ONE OF THE TOP CROWDFUNDING SITES. 5 @graceshome on flickr
  9. 9. WHAT ARE THE DIFFERENT TYPES OF CROWDFUNDING?
  10. 10. Donation-based crowdfunding is when there is no financial return to the investors or contributors. Common initiatives include fundraising for charities, disaster relief, nonprofits, and medical bills. Crowdfunding DONATION-BASED
  11. 11. REWARDS-BASED Rewards-based crowdfunding occurs when individuals contribute to your business in exchange for a reward. These rewards are usually the product or service your company offers. Since there is no financial return, this type of crowdfunding is often associated with donation-based crowdfunding. Crowdfunding
  12. 12. EQUITY-BASED Equity-based crowdfunding allows contributors to become part-owners of your company by trading capital for equity shares. This enables contributors to receive financial return on their investment and a share of the profits (dividend or distribution). Crowdfunding
  13. 13. Want to learn more? Visit our website!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×