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How to Grow your Mobile Opt-In List
 

How to Grow your Mobile Opt-In List

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Learn FunMobility's "How to Grow your Mobile Opt-In List" to Grow, Engage & Convert your mobile audience.

Learn FunMobility's "How to Grow your Mobile Opt-In List" to Grow, Engage & Convert your mobile audience.

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    How to Grow your Mobile Opt-In List How to Grow your Mobile Opt-In List Presentation Transcript

    • Mobile Promotion Software How to Grow Your Mobile OptIn List www.funmobility.com Coupons Loyalty Promotions Insights
    • Topics We’ll Cover • Consumers: Way ahead of marketers in mobile adoption • Mobile’s 9 Unique Benefits for Marketers • A Framework for Mobile Promotion and Loyalty • Text to Join vs. Mobile Web Opt-ins • EZ Opt-In: The fastest way to grow your mobile loyalty list • Integrating mobile opt-ins with multi-channel marketing • After the opt-in: mobile promotion ideas • Q&A
    • Consumers have adopted mobile faster than marketers St. Peter’s Basillica Pope Benedict 2005 St. Peter’s Basillica Pope Francis 2013
    • The average consumer… …engages with their smartphones 2 hours and 21 minutes per day for a total of 380 million hours a day. …looks at their phone an average of 150 times daily for a total of 25 billion daily screen views. Source: emarketer, T-Mobile
    • Mobile Has 9 Unique Benefits for Marketers 1. Mobile is first personal mass medium 2. Always Connected 3. Always Carried 4. Built-in Payment Channel 5. Available at Creative Impulse 6. Has Most Accurate Audience Info 7. Captures Social Context of Consumption 8. Enables Augmented Reality 9. Offers Digital Interface (to real world) Source: Tomi Ahonen book The Insider's Guide to Mobile
    • Mobile Brand Engagement: Today’s #1 Marketing Challenge  Driving mobile acquisition  Creating engaging mobile content  Driving measurable conversions  Specialized technical & creative knowledge  Integration into multi-channel marketing  Different compliance requirements  New consumer expectations and desires But marketers must effectively engage consumers on mobile to stay relevant.
    • A framework for mobile success: GROW ENGAGE CONVERT MEASURE
    • Grow, Engage, Convert and Measure Your Mobile Audience GROW ENGAGE CONVERT mobile opt-ins and brand loyalty with branded, interactive mobile content with mobile coupons, offers and geo promotions MEASURE with audience reports, data and insights
    • GROW
    • Why You Need to Make Mobile Opt-ins A Priority • 97% of SMS messages sent are read, vs 20% of emails (Source: Digital Marketing Association) 5x better reach • On average, SMS messages are read within 5 seconds Source: Ofcom 34,500x faster • SMS has an average response rate of 26% vs 5% email (Source: Mobile Data Association) Source: Mobile Data Association 5x more conversions
    • Two Basic Mobile Opt-In Methods 1. Text to Join
    • Two Basic Mobile Opt-In Methods 2. Mobile Web Page
    • Introducing EZ Opt-In : The simplest, fastest way to drive legal mobile opt-ins Welcome Tap enter phone # Consent Thank You
    • Benefits of EZ Opt-In Mobile landing page that creates a branded opt-in experience. Compliant with TCPA Can integrate with email, SMS or social. Put on your employee’s phones as a bookmark. Create a dedicated kiosk next to registers with a simple tablet device.
    • Mobile Opt-Ins Put your Brand in your customer’s hand Re-market to your customers every month 70% of Consumers want to receive special offers direct to their phone The window for building your mobile opt-in database is open now – you need to sign your customers up before your competition You can be in your customer’s “pocket” just like the big box competitors.
    • Integrating Mobile Opt-Ins with Multi Channel Marketing Loyalty  Email  Text  Passbook/Geonotifications Identify channel preference for existing optins and enhance marketing effectiveness “turn email opt-ins into mobile opt-ins” Passbook SMS Email Loyalty Lists
    • Integrating Mobile Opt-Ins with Multi Channel Marketing Loyalty  Email  Text  Passbook/Geonotifications Digital and Social  Social  Mobile Ads  Digital Ads Digital and Social FaceBook “89% of people use their mobile devices to access the web” ~Google YouTube Mobile Ads Twitter Enhance your ability to turn an online presence into remarketing opportunities.
    • Integrating Mobile Opt-Ins with Multi Channel Marketing Loyalty  Email  Text  Passbook/Geonotifications Print and In Store Receipt Signage Digital and Social  Social  Mobile Ads  Digital Ads  Print and In-store  Receipts  Signage  Direct Mailers  Inserts  Magazine & Newspaper Print Direct Mailer Add Mobile promotions to traditional print promotions
    • Integrating Mobile Opt-Ins with Multi Channel Marketing Loyalty  Email  Text  Passbook/Geonotifications Digital and Social  Social  Mobile Ads  Digital Ads  Print and In-store  Receipts  Signage  Direct Mailers  Inserts  Magazine & Newspaper Print and In Store Digital and Social FaceBook Receipt YouTube Signage Print Mobile Ads Direct Mailer Twitter SMS Passbo ok Email Loyalty Lists
    • Putting EZ Opt-In on a Dedicated Tablet Connect to Wi-Fi Load the Link Follow the Prompt Make sure your tablet is set to your store’s Wi-Fi internet connection. Under internet settings, select your network and then enter your network password. 3 Easy steps to receive mobile offers: The web app will install and look just like a web page. Depending on your device, you may be prompted to add an icon to your device’s Home Screen for easy access.
    • After the Opt-In: Mobile Promotion Ideas
    • Give Branded Mobile Engagement “Gifts” Spinners, sliders and matchers give you an good, fun reason to engage with your audience. Let your customers “win” your mobile coupons – they might value them more! Scratcher Spinner Matcher
    • Use Surveys to Understand Your Audience Mobile surveys can give you insights into customer profile, preference, style and habit. Mobile surveys are portable and easy to engage with. Integrate mobile surveys into your email and digital promotions. Offer mobile coupons as a reward for participation.
    • Use Exclusive Mobile Offers to Build Value in Mobile List Participation Mobile coupons let you test what offers work best for your mobile opt-in list. Not everything has to be a discount: offers that drive conversions are your goal. Use mobile coupons to drive both foot traffic and online site visits.
    • Timed Offers to Can Drive Urgency and Prevent Fraud Timed offers enable to consumer to decide when the redemption window opens. This can be combined with offer expiration reminders to drive a sense of urgency. Timed coupons are tied to individual devices, preventing screen capping and fraud. Start Time Countdown Clock
    • Mobile Promotions Enable Local Marketing – Whether You Have 5 or 500 Locations Mobile opt-ins enable you to drive foot traffic to your store with every promotion. Promote products and services that only you offer. Target offers by time of day, “doorbusters” Offer mobile coupons, then remind customers when they are about to expire. Use your knowledge of local events to promote your brand and products Connecting one on one with your customers through the power of mobile will enhance your brand and drive real results
    • Last Slide Before Q&A If you’re a retail or online marketer: one-time setup + small fee per opt-in. If you’re an agency or reseller, you can license and resell EZ Opt-in and other FunMobility mobile promotion features to your customers on a white label basis. For more information, visit www.funmobility.com or email sales@funmobility.com Thank You