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FunMobility | Mobile Promotion Offering


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  • 1. Mobile Promotion Software Mobile Promotion Offering Grow Engage Convert Measure
  • 2. About Us  In business for 12 years  Robust, mature enterprise mobile platform  Processed over 12 billion mobile sessions  Powered over $250M in retail revenue  Several granted patents in mobile rendering technology.  Focused on enabling marketers to grow, engage and convert mobile audiences.  45 employees  Headquartered in Pleasanton CA  Privately held. Select Customers & Partners
  • 3. The Average Consumer… Spends 29% of their media time with their mobile device Source: emarketer, T-Mobile Pulls their phone out 150 times a day – 2.5 times more than a heavy smoker
  • 4. Mobile Brand Engagement: Today’s #1 Marketing Challenge  Driving mobile acquisition  Creating engaging mobile content  Driving measurable conversions  Mobile technical & creative knowledge  Integration into multi-channel marketing  Legal compliance requirements  New consumer expectations and desires But marketers must effectively engage consumers on mobile to stay relevant.
  • 5. FunMobility Mobile Promotion Software Platform An end-to-end solution to grow mobile opt-ins, publish engaging mobile web promotions and drive measurable conversions. Grow Engage Convert Measure
  • 6. Grow, Engage, Convert and Measure Your Mobile Audience GROW mobile opt-ins and brand loyalty ENGAGE CONVERT with branded, interactive mobile content with mobile coupons, offers and geo promotions MEASURE with audience reports, data and insights
  • 7. FunMobility Features  Drives mobile opt-in lists  Drives meaningful customer conversions  Library of engaging mobile promotion templates  Leverage existing creative and offers to launch mobile promotions in minutes  Location-based Geo-Promotion features  Generates new behavioral customer data  Integrates into existing email, SMS and CRM systems.  HTML5 promotions run in browser, no app required.  Friendly team of experts provide training, services and support.
  • 8. FunMobility Platform Services Data Objects Mobile Opt-In Lists Customer Data Usage Data FunMobility Portal Customers & Channel Partners Mobile Coupons HTML5 Promotions Direct Indirect Retailers Marketers Agencies Publishers Resellers Offer Data Location Data Mobile Promo Content API Data Insights & Analytics Redemption Data Data Import & Export Technology Partners ESP, CRM, ERP, MAP
  • 9. GROW Loyalty
  • 10. 310% opt-in increase… how? EZ Opt-in Mobile Capture Text to Join
  • 11. It’s easier than ever with EZ Opt-In Simple mobile landing page “SmartWidget” that creates a branded opt-in experience. Compliant with TCPA Can integrate with email, SMS or social. Put on your employee’s phones as a bookmark. Create a dedicated kiosk next to registers with a simple tablet device.
  • 12. Driving Mobile Acquisition with the EZ Opt-In SmartWidget
  • 13. EZ Opt-In : The simplest, fastest way to drive legal mobile opt-ins Welcome Tap enter phone # Consent Thank You
  • 14. ENGAGE Promotions
  • 15. Create SmartWidget Promotions Online
  • 16. Mobile Promotion SmartWidgets Match to win! Tap to Call Store Finder Instant Survey Lucky Matcher Lucky Spinner
  • 17. Multi Channel Marketing Support Capabilities Print and In Store Digital and Social FaceBook Receipt YouTube Signag e Print Mobile Ads Direct Mailer Twitte r SMS Passbo ok Email Loyalty Lists
  • 18. Promotions through Flexible, Modular Mobile SmartWidgets Surveys Store Finders Spinners Slideshows Mini Games Can launch promotions in minutes Runs in mobile browser No app required Integrates into email, SMS, app or digital Fully customizable Spinners Store Finders Lucky Matcher Multimedia Surveys Slideshows
  • 19. Example Mobile Promotion SmartWidgets Match to win! Tap to Call Store Finder Instant Survey Lucky Matcher Lucky Spinner
  • 20. MOBILE COUPONS As Brilliant As Your Brand Fully brand customizable. Location Enabled Customer Opt In Universal Discovery Over 300 devices iOS, Android & Tablet Increases Cart Sizes Drives Redemption Rates Grows Mobile Opt-ins Drives Foot Traffic
  • 21. FunMobility : A Leader In Industry Mobile Standards FunMobility chairs the Mobile Marketing Associations mobile coupon standards committee. FunMobility promotions and coupons are built ground-up on these industrydefined standards. Participating companies: • • • • • • • • • • • FunMobility (Chair) Sprint-Nextel Inmar Valpak ISIS Acta Wireless Sparkfly Catalina Linkable RGI MoGreet • • • • • • • • • • Medialets RadiumOne Jumptap Spotzot Mocapay Univision Tribune Mastercard Razorfish Dunkin’ Brands
  • 22. FunMobility Mobile Coupons Timed Coupons Flexible Clipping Options
  • 23. FunMobility Portal : Opening New Audience Insights Manage multiple brands Moble Opt-Ins, growth and optin rate Total mobile audience size Latest campaign results Total active mobile coupons Coupon Conversion Data
  • 24. Import Your Point-of-Sale Data on a Campaign Level
  • 25. Overall Mobile Coupon Redemption Rate Conversion Funnel Redemption Rate by discovery source Historical Conversion Results
  • 26. FunMobility Business Model Software Setup & Licensing Session-Based Consumption Services & Support Can also sell “fractional” licenses / campaigns Sell directly or indirectly Integrated National/Corporate and Local Accounts White label integration for the right economics
  • 27. Mobile Promotion Software Thank You Coupons Loyalty Promotions Insights