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8 mobile-promotion-success-secrets
 

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Learn FunMobility's "8 Mobile Promotion Success Secrets" to Grow, Engage & Convert your mobile audience.

Learn FunMobility's "8 Mobile Promotion Success Secrets" to Grow, Engage & Convert your mobile audience.

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    8 mobile-promotion-success-secrets 8 mobile-promotion-success-secrets Presentation Transcript

    • Mobile Promotion Software 8 www.funmobility.com Mobile Promotion Success Secrets Coupons Loyalty Promotions Insights
    • Mobile Market Trends
    • Mobile is having a profound impact in a very short period of time St. Peter’s Basillica Pope Benedict 2005 St. Peter’s Basillica Pope Francis 2013
    • Global Media – June 2013 8 7 6 Population 5 Mobile FM Radio 4 Internet PC 3 TV Landline 2 1 0 1967 1972 1977 1982 1987 1992 1997 2002 2007 2012 2013 Consumers are way out in front of marketers in terms of adoption.
    • There are 165 million smartphones in the U.S. Consumers gaze at their smartphone screens an average of 2 hours and 21 minutes per day. That’s 380 million hours a day. Source: emarketer
    • According to T-Mobile, consumers check their phones 150 daily. That’s 25 Billion screen views a day. Source: T-Mobile
    • 8 Mobile Promotion Success Secrets
    • 1 Build Your Mobile Opt-In Database Now.
    • Why is this important? Look at the response of Mobile vs. Email • 97% of mobile messages sent are read, vs 20% of emails (Source: Digital Marketing Association) 5x better reach • On average, opened mobile messages are read within 5 seconds Source: Ofcom 34,500x faster • SMS texts have average response rate of 26% vs 5% email (Source: Mobile Data Association) Source: Mobile Data Association 5x more conversions
    • Put your Brand in your customer’s hand Re-market to your customers every month 70% of Consumers want to receive special offers direct to their phone The window for building your mobile opt-in database is open now – you need to sign your customers up before your competition You can be in your customer’s “pocket” just like the big box competitors.
    • It’s easier than ever with EZ Opt-In Simple mobile landing page “SmartWidget” that creates a branded opt-in experience. Compliant with TCPA Can integrate with email, SMS or social. Put on your employee’s phones as a bookmark. Create a dedicated kiosk!
    • 2 Mobile Promotions help attract a younger shopping demographic
    • Why is this important? Many retailers face an aging shopping base Demographic breakdown of the hardware & home improvement center share of shopping market Male 44.1% Female 55.9% Age 25-49 56.3% 50 and older 43.6% Source: NPD data via Home News, March, 2009 43.6 % older49 are or
    • Younger Consumers Very Likely to Use Mobile Coupons Historically coupons have trended towards older buyers – but mobile coupons helps attract both older and younger buyers.
    • 3 High Value In-Store Promotions Drive Basket Size
    • Customer Results : In Store $10 off $50 mobile coupon campaign 59% Clip Rate 63% Redemption Rate 98% mobile database opt-in rate Average cart size : $82.86 (vs. $18-$20 average) 35% reactivation rate (response to follow up message) Average lift of $20,882 per location per month
    • 4 Mobile Coupons Unify Loyalty, Print, Social, Digital and In Store Promotions
    • Mobile Coupon Discovery Loyalty  Email  Text  Passbook/Geonotifications Identify channel preference for existing optins and enhance marketing effectiveness “turn email opt-ins into mobile opt-ins” Passbook SMS Email Loyalty Lists
    • Mobile Coupon Discovery Loyalty  Email  Text  Passbook/Geonotifications Digital and Social  Social  Mobile Ads  Digital Ads Digital and Social FaceBook “89% of people use their mobile devices to access the web” ~Google YouTube Mobile Ads Twitter Enhance your ability to turn an online presence into remarketing opportunities.
    • Mobile Coupon Discovery Loyalty  Email  Text  Passbook/Geonotifications Print and In Store “Text in to Join” or Receipt Signage Digital and Social  Social  Mobile Ads  Digital Ads  Print and In-store  Receipts  Signage  Direct Mailers  Inserts  Magazine & Newspaper Print Direct Mailer Add Mobile Coupons to traditional print promotions
    • Mobile Coupons Unify Loyalty, Print, Social, Digital and In Store Promotions Loyalty  Email  Text  Passbook/Geonotifications Digital and Social  Social  Mobile Ads  Digital Ads  Print and In-store  Receipts  Signage  Direct Mailers  Inserts  Magazine & Newspaper Print and In Store Digital and Social FaceBook Receipt YouTube Signage Print Mobile Ads Direct Mailer Twitter SMS Passbo ok Email Loyalty Lists
    • 5 Think Like Home Depot
    • Home Depot’s 6-point Mobile Strategy Always think through a customer lens. 2. Have a mobile first mentality 3. Mobile right-size content 4. Be engaging and relevant 5. Build an opt-in Mobile Database 6. Continually test and learn 1.
    • 6 In-store signage can simultaneously drive mobile offer awareness, cart size and opt-in mobile databases.
    • Promotion In-Store signage Print media Receipts Social Media Email (Dream and Send) Sales Associate Buttons / Stickers Text campaigns Sales Associate Buttons In-Store Banners Register Signs Print Media Circular with Digital Call to Action Mobile Ads Media Buy
    • In-Store Discovery – Marin and Alamo Ace Hardware In-Store Signage End Caps
    • In-Store Discovery– Pete’s, Downtown, Marin ACE Basket Liners Paint Station Pad Register Signage
    • Business Cards, Stickers and Vertical signage – Bill’s, Alamo, and Pete’s
    • Quickest, Easiest In Store Promo: Register Receipt Call To Action Build post-sale mobile database opt-in You know they already bought something Builds a LOCAL mobile database per location. “Mobile Coupons” more appealing to consumers than “join our mobile list” Register Mobile Opt-In CTA
    • 7 Optical Scanners Can GREATLY Increase Your Redemption Flexibility
    • ACE Mobile Coupon Clipping Option Text “ACE” to 55155 to experience for yourself! Save to Passbook Save to Email or Text
    • Optical Scanners and POS Integration Works with most 2D and optical scanners Motorola partnering with FunMobility in select Ace stores Motorola DS9808 Motorola DS4208 Solution easily integrates with Epicor POS Motorola DS9208 Motorola DS457 Motorola DS6878-DL with Cordless Bluetooth
    • 8 Use the power of LOCAL and beat your (bigger) competitors!
    • Mobile Promotins Enable Local Marketing – Whether You Have 5 or 500 Locations Mobile Coupons enable you to connect with your customers every month Promote products and services that only you offer. Build local opt-in lists per location via keyword, zipcode or store # Target offers by time of day, “doorbusters” Make sure you offer coupons, then remind customers when they are about to expire. Use your knowledge of local events to promote your brand and products Connecting one on one with your customers through the power of mobile will enhance your brand and drive real results
    • Store Locator and Geo-notifications: Get Customers to your Store!
    • $ Real ROI that you can believe in
    • Customer Results : In Store $10 off $50 mobile coupon campaign 59% Clip Rate 63% Redemption Rate 98% mobile database opt-in rate Average cart size : $82.86 (vs. $18-$20 average) 35% reactivation rate (response to follow up message) Average lift of $20,882 per location per month
    • Testimonial Linda Roark, Pete’s Ace Hardware Just named California Hardware Store of the Year by HCN Embracing mobile to engage with a new and existing customers
    • A Closing Question
    • Are you ready for the nextgeneration mobile consumer?
    • A final closing thought
    • “Put your best people on mobile.” - Eric Schmidt
    • Mobile Coupon Ad Unit Standards The MMA has announced a new Mobile Coupon Ad Unit Specification to drive mobile advertising spend and connect it with redemption events. This specification has been developed by leading MMA member companies including: • • • • • • • • • FunMobility (Chair) Sprint-Nextel Inmar Valpak ISIS Acta Wireless Sparkfly Catalina Linkable • • • • • • • • • Medialets RadiumOne Jumptap Spotzot Mocapay Univision Tribune Mastercard Dunkin’ Brands www.mobilecouponadunit.com
    • Mobile Promotion Software For more information contact sales@funmobility.com www.funmobility.com Coupons Loyalty Promotions Insights