YouTube and Google + Integration - Benefits

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Use this document to understand the benefits of linking your YouTube channel to a Google + account.

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YouTube and Google + Integration - Benefits

  1. 1. YouTube/ Google+ Integration Tuesday, September 3, 13
  2. 2. Why Should You Use It? Brand Extension: Google+ is the community arm of your YouTube presence. It extends your YT presence into the social community where fans can interact with your brand directly. Search: Integration allows for more information in search with a “Knowledge Panel” and notifications across all Google products. Subscription: Your fans on Google+ will have your channel recommended uniquely throughout YouTube. Tuesday, September 3, 13
  3. 3. Benefits ‣ Verified name on YouTube and Google+ ‣ Automatically share uploads to Google+ ‣ Add multiple channel managers ‣ Link your Google+ page with your official website ‣ Utilize Audience insights and post exclusive content Tuesday, September 3, 13
  4. 4. Benefits 1. Verified Name - Verified icon assures audience that channel and page are official and strengthens brand presence. 2. Linking YouTube and Google+ encourages more recommendations of your video content across Google, and is weighted more heavily in organic first-page search results 1 2 Tuesday, September 3, 13
  5. 5. Benefits 3. Allow multiple managers for a single channel. 4. Ability to manage several channel through one login. 3 4 Tuesday, September 3, 13
  6. 6. Benefits 5 5. Identify and engage with your Top Fans. Creating a circle of Top Fans allows you to post content exclusively to them. Tuesday, September 3, 13
  7. 7. Summary Optimization Benefit Resources Verified name on YouTube and Google+ Verified name checkmark displayed throughout YouTube (watch page, search, etc.) Ask your account manager to get your channel and Google+ page verified Example verified channel in search Automatically share uploads to Google+ Easily maintain a steady stream of content on Google+ with minimal effort YouTube Creator Blog Post Add multiple channel managers, manage multiple channels via one login No password sharing needed (better security), and convenience of using one login for many channels Help Article: Managing Google+ Page Connected Channels Link your Google+ Page with your official website Enable integrations that help your fans find you in Google search Google+ pages in search information hub Utilize Audience insights and post exclusive content Increase connection with audience and boost engagement None yet, feature is still in beta - channels must have 5K subs to participate Tuesday, September 3, 13
  8. 8. THANK YOU Tuesday, September 3, 13

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