Making Sense of the Noise: Social Media Listening Strategies

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The basics of social media listening, including simple steps to set up an iGoogle account (using Google Alerts and Google Reader) to organize the conversations and help you listen.

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Making Sense of the Noise: Social Media Listening Strategies

  1. 1. Making Sense of the Noise: Social Media Listening Strategies
  2. 2. We’ll cover: Why Listen? What to listen for. Tips to fine-tune your search. Creating a Listening Dashboard.
  3. 3. <ul><li>Why Listen? </li></ul>
  4. 4. SOCIAL MEDIA STRATEGY
  5. 7. 57% of U.S. workers use social media for business purposes at least once per week. Source: IDC State of Social Business: 2009 Survey
  6. 9. <ul><li>What to Listen for? </li></ul>
  7. 10. Your company Your brands Your products Your services
  8. 11. Sentiment Share of voice Trends
  9. 12. Suggestions Insights
  10. 13. Complaints Issues
  11. 14. Blogs Micromedia Social Networks Video sharing Goelocation Reviews & Ratings Customer Service Events Wikis Livecasting Photo sharing Music sharing Document sharing Social Bookmarking
  12. 15. <ul><li>Find your keywords. </li></ul>
  13. 16. Analytics - Keyword Report
  14. 17. <ul><li>Visit https://adwords.google.com/select/KeywordToolExternal </li></ul>Utilize SEO Keyword Tool
  15. 18. <ul><li>Fullhouse </li></ul>
  16. 20. IDENTIFY MORE RELEVANT KEYWORDS
  17. 21. REFINE SEARCH FOR RELEVANT KEYWORDS
  18. 22. <ul><li>https:// adwords .google.com/select/ KeywordTool External </li></ul>Let’s take 5 minutes to identify the keywords you would like to listen for…
  19. 23. Bring the words to you. http://www.google.com/alerts http://search.twitter.com http://www.blogpulse.com/ http://www.technorati.com/ http://www.glassdoor.com
  20. 24. How it all works <ul><li>The Internet is full of “stuff” </li></ul>
  21. 25. How it all works <ul><li>We identify all the “stuff” we want to get. </li></ul>
  22. 26. How it all works <ul><li>Then, we group our “stuff” together. </li></ul>
  23. 27. How it all works <ul><li>Finally, we arrange our “stuff” so we can use it. </li></ul>
  24. 28. <ul><li>The Dashboard </li></ul>
  25. 30. Let’s build it
  26. 31. <ul><li>Log into iGoogle </li></ul><ul><li>Add a new tab </li></ul>Creating the Dashboard
  27. 32. <ul><li>3. Enter a name for the tab </li></ul><ul><li>Deselect “I’m feeing lucky” checkbox </li></ul><ul><li>OK </li></ul>Creating the Dashboard
  28. 33. Creating the Dashboard
  29. 34. <ul><li>Alerts </li></ul>
  30. 35. Google Alerts <ul><li>Google results for your search terms found in: </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Group discussions </li></ul></ul>
  31. 36. <ul><li>Sign in to Google Alerts </li></ul><ul><ul><li>(www.google.com/alerts) </li></ul></ul><ul><ul><li>Enter your search term </li></ul></ul><ul><ul><li>Select the Type </li></ul></ul><ul><ul><li>Deliver to “Feed” </li></ul></ul><ul><ul><ul><li>(How often will default to “as-it-happens”) </li></ul></ul></ul><ul><ul><ul><li>5. Create Alert </li></ul></ul></ul>Creating Alerts
  32. 37. Creating Alerts
  33. 38. Creating Additional Alerts <ul><li>Select “New Alert” </li></ul><ul><ul><ul><li>Search Term, Type, Feed </li></ul></ul></ul><ul><li>Select “Create Alert” </li></ul><ul><li>Repeat for each word or phrase </li></ul>
  34. 39. Whew
  35. 40. <ul><li>Reader </li></ul>
  36. 41. <ul><li>Sign in to Google Reader </li></ul><ul><ul><li>(www.google.com/reader) </li></ul></ul>Viewing & Organizing Results
  37. 42. Viewing & Organizing Results
  38. 43. <ul><li>Select Add to a folder </li></ul><ul><li>Select New folder… </li></ul><ul><li>Enter a name for the folder </li></ul><ul><li>Click OK </li></ul>Viewing & Organizing Results
  39. 44. <ul><li>Select Goodies tab </li></ul><ul><li>Select the Google button </li></ul><ul><ul><ul><li>(May want to do it more than once) </li></ul></ul></ul>Populating the Dashboard
  40. 45. <ul><li>The Dashboard </li></ul>
  41. 46. Configuring iGoogle
  42. 47. Configuring iGoogle
  43. 48. Configuring iGoogle
  44. 49. Configuring iGoogle
  45. 50. <ul><li>Subscription links on blogs or websites </li></ul><ul><li>RSS feeds </li></ul>Adding Other Stuff
  46. 51. The (Finished) Product
  47. 52. <ul><li>Get in the habit of monitoring regularly </li></ul><ul><li>Don’t click on every link </li></ul><ul><ul><li>Mouse over to get text abstract, follow if relevant </li></ul></ul><ul><li>Accept that there will be some spam </li></ul><ul><li>Add and refine (and even delete) </li></ul><ul><li>Remember, Google is just one toolset. Use whatever you are most comfortable with. </li></ul>Moving Forward
  48. 53. <ul><li>Wrapping Up </li></ul>
  49. 54. SOCIAL MEDIA STRATEGY
  50. 55. Thank You!

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