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All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
All I Need To Know About Social Media I Learned in Kindergarten
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All I Need To Know About Social Media I Learned in Kindergarten

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Presentation given as part of Soho Naked Biz Growth Seminar Series, presented by Cindi Thomas, Group Director - Experience Design at Fullhouse

Presentation given as part of Soho Naked Biz Growth Seminar Series, presented by Cindi Thomas, Group Director - Experience Design at Fullhouse

Published in: Business, Technology
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  • 1. Everything I Know About Social Media I Learned In Kindergarten Subtitle/Supporting Text
  • 2. Social Media (!)
  • 3. Welcome to the brave new world.
  • 4. Consumers have evolved. Experts at avoiding messages, they are now masters at asking questions.
  • 5. Marketing 1.0 created messages to trigger emotions and create perceptions.
  • 6. Marketing 2.0 must create experiences built on emotions and perceptions that add value.
  • 7. Marketing an experience. Media is the occurrence. Social Digital is is an digital sandbox.
  • 8. How do I play in the sandbox?
  • 9. #1 Listen.
  • 10. “Motrin screwed up. It happens. But in today’s world of Social Media, the place they really screwed up was in not monitoring what people were saying about the brand. This PR disaster is happening underneath their nose and no one on the brand is responding. Not their advertising agency, not their Public Relations group and not the brand itself. ” Congratulations Motrin. You just proved why every brand needs to understand Social Media http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/
  • 11. #2 Share.
  • 12. Brand =
  • 13. #3 Tell a story, don’t craft a message.
  • 14. #4 Make a dinosaur, not a drawing.
  • 15. Gathering place
  • 16. Connections
  • 17. Dialog
  • 18. #5 The real rules are learned in the sandbox.
  • 19. Respect that the rules are changing, and they are not always yours
  • 20. Social Media (!)
  • 21. Thank you Subtitle/Supporting Text

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