Facebook Fanpages For Churches and Ministries

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View Video of presentation http://youtu.be/auysVnpvoBw Facebook's recent conversion to Timeline provides a great way to have churches and ministries engage with their members on this powerful social media platform. For more information or to have a custom facebook cover page created contact us at facebook.com/fullestextentmedia or call 888-674-9407.

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Facebook Fanpages For Churches and Ministries

  1. 1. Churches and Christian Ministry Edition By Lee Fuller | Phone: 888-674-9407 Lee@FullestExtentMedia.com | www.FullestExtentMedia.com
  2. 2. FACEBOOK CONTINUES TO GROW IN 2012850 million monthly active users483 million daily active users425 million monthly active users who’ve usedFacebook on mobile devicesAvailable in more than 70 languagesAccounts for more than 95% of socialnetworking time on the webYour Members are on Facebook!
  3. 3. THE NEW TIMELINES LAYOUTIntroduced to Pages on Feb. 29thAll pages switch to the new Timeline layout onMarch 31st.Many new changes such as no default landingpage, bigger custom page width, large coverimage plus many more
  4. 4. Whats New with Timelines?Cover Image Friend FeedProfile Picture Pin PostsAbout Section MilestonesApp Display Starred StoriesHighlight Feed Private MessageTimeline Navigation Admin PanelActivity Feed Activity Log
  5. 5. 1. Cover Image2. Profile Picture3. Timeline4. About Section5. Apps6. Highlights7. Composer8. Pinned Post9. Friend Activity 
  6. 6. COVER IMAGE
  7. 7. COVER IMAGE RESTRICTIONS851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand wellNO – Price or purchase infoNO – Contact info such as website, phonenumbers, addressNO – Like or Share referencesNO – Calls to Action i.e Click Like, Send amessage
  8. 8. COVER IMAGE RESTRICTIONSExamples:Tony Evans - Website on CoverMunakata Bethel Christian - Call to ActionWord of Grace and Truth - Address on Cover
  9. 9. GREAT COVER IMAGE EXAMPLES
  10. 10. PROFILE PICTURE180 x 180 pixels – gets resized to 32 x 32pixels within postsFollows you around Facebook and the WebShould be your logo, brand, product orspokespersonIf your brand is you, use a headshotCan be creatively combined with your CoverImage.Works best if picture is a square.
  11. 11. USING COVER IMAGE WITH UPCOMING EVENTS
  12. 12. ABOUT SECTION155 characters longGood to include URL (best to start with http://to make it clickable)If URL is too long, use shortening service (bit.ly)Should describe your ministry or what you doEntire box is automaticallylinked to your Info page
  13. 13. APP DISPLAYOnly 4displayed –users must click the drop down / more arrow1st one – photos, can’t be changed; others can –make good use of this prime real estateThumbnail is customizable – 111 x 74 pixelsChoose thumbnails that encourage the user toclick
  14. 14. HIGHLIGHT FEEDAllows users ability to choose howthey interact with your pageHighlights – what FB deems mostimportantPosts by Page – only admins’ posts shownPosts by Others – everyone except admins’posts. Allows users to see what others aresaying about your ministry
  15. 15. TIMELINE NAVIGATIONAllows users to easily navigate your page bydateSince users can now dig deeper into your page’shistory, make sure you prune your pageGo through each date in your page’s past andask,“Does this represent my ministry the way Iwant it to?”
  16. 16. TIMELINE NAVIGATION CONT’DStatistics box appears at the end ofeach monthShows what / who the page hasliked, how many likes the page hasand how many people are “talkingabout this” i.e. shows the engagement with yourpage.
  17. 17. ACTIVITY FEEDActivity Feed is the new WallFacebook’s Edgerank algorithm decides whichstories are to be displayed and which are to behidden.Admins can change / edit any post with thelittle pencil icon at the top right of all posts.Admins can also disable posting for specificfans in case someone starts spamming ormaking inappropriate posts on your page.
  18. 18. PIN POSTSPinning posts keeps it at the top of your activityfeed for 7 daysUse it for important updates,contests, announcements etcAdd links and additional info inthe descriptionPin posts by clicking pencil iconat the top right of the post
  19. 19. FRIEND FEEDFocuses on highlighting the users’ friends’interaction with the page.Shows interaction from your fans’ friendsIncreases social proofFeature can be turned offin admin panel
  20. 20. MILESTONESUsed to highlight important dates & eventsAdmins set the date of milestones which enterthe timeline at that dateMilestones hold more weight in FB’s algorithmso they will appear in more fans’ newsfeedsUse for new building opening,New Pastor’s, Large Events, whenyou Church was founded, etc.
  21. 21. STARRED STORIESSimilar to Milestones but not as big of an eventAny post can be starred so that it stands outStretch to fill up entire page (both sides)Dates can be changed so theyappear where you wantthem to in your page’stimeline
  22. 22. PRIVATE MESSAGEFans and non-fans can send messages to pagesThis feature can be turned on or offPages can only respond – not initiate aconversationPages can only send 2 messages back for every1 receivedNot to be used to sell – use it to build trust andrelationships with your fans
  23. 23. ADMIN PANELAppears at the top of your pageCan be hidden from viewAllows for quick access tostats such as notifications,likes, messages and InsightsAlso where you edit yourpage info and settings
  24. 24. ACTIVITY LOGAllows admins to see page activity broken downby categoryProvides admins with easy access to all parts oftheir page
  25. 25. WRAP UPTimelines became mandatory as of March 31st2012.Default landing pages / welcome tabs do NOTexist inside the new timelines layoutAll apps should function as normalCustom page sizes have increased to 810 pixelswideEmbrace the changes or become obsolete!
  26. 26. FB Timeline Conversion Special Offer!Receive a Custom Designed Facebook Coverand Profile Image for Your Ministry. Price $135 Conversion Special $97 (28% Off)Receive a Custom FB Cover and Profile ImagePlus One Custom App (Videos, Like/RevealTabs, or Website Info Page) Price $195 Conversion Special $145 (26% Off) Bonus: Receive a 1 hr Phone Consultation for Strategies to Boost your Facebook Ministry and Fan interaction! 26
  27. 27. FB Timeline Conversion Special Offer! Contact Information Facebook.com/FullestExtentMedia Call 813-442-4609 or 888-674-9407 www.FullestExtentMedia.com/Contact Receive a Custom Designed Facebook Cover and Profile Image for Your Ministry. $97 Receive a Custom FB Cover and Profile Image Plus One Custom App (Videos, Like/Reveal Tabs, or Website Info Page) $145 Impact Lives Through Facebook Ministry Now!! Discounts only good for first 25 Orders don’t Miss Out!! 27

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