3 Ways Small
Businesses
Can Use the
Internet to
Increase
Business
1. SOCIAL MEDIA
2. LOCAL SEARCH
3. SOCIAL REVIEWS
SOCIAL MEDIA
78% of small businesses attract new customers through Social Media
Nearly 50% of online customers expect busi...
SOCIAL MEDIA
Benefits of Facebook and Twitter

• 80% of customers on social networks
prefer to connect themselves to
brand...
SOCIAL MEDIA
Compelling Social Media Statistics
4 in 10 social
media users have
purchased an
item online or instore after
...
LOCAL SEARCH
INCREDIBLY, 25% of online business listings are
inaccurate, making it harder for consumers to contact and
fin...
LOCAL SEARCH
74%
Of smartphone owners use
location based services (which is
double from the same survey a
year prior).

55...
LOCAL SEARCH
50% of local searches do not occur on search engines, but on directions and apps.

Other Eye-Opening Facts
61...
SOCIAL REVIEWS
97% of all consumers search for a local business online.
Popular Review Sites Include:
SOCIAL REVIEWS
82%
Of Yelp users visit
Yelp because they
intend to buy a
product or service.

93%
Of consumers
frequently ...
SOCIAL REVIEWS
The Importance of Online Reviews
72% of consumers trust online reviews as much as personal
recommendations
...
www.bizaarevoice.com
www.businessweek.com
http://yelp.typepad.com
http://www.sitepoint.com
http://www.mediabistro.com
http...
Upcoming SlideShare
Loading in …5
×

3 Ways Small Businesses Can Use the Internet to Increase Business

620 views
370 views

Published on

Full Scale Media offers an informative PowerPoint on the uses of the internet to increase small business revenue and popularity.

Published in: Social Media
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
620
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

3 Ways Small Businesses Can Use the Internet to Increase Business

  1. 1. 3 Ways Small Businesses Can Use the Internet to Increase Business
  2. 2. 1. SOCIAL MEDIA 2. LOCAL SEARCH 3. SOCIAL REVIEWS
  3. 3. SOCIAL MEDIA 78% of small businesses attract new customers through Social Media Nearly 50% of online customers expect businesses to provide customers support on Facebook … but only 23% actually do. 71% 78% 88% Of consumers admitted that social media referrals plays a part in their purchasing Decisions. of consumers said that a companies’ social media posts impact their purchases . Of consumers who found the item they purchased by searching for it, admitted they were already thinking about it.
  4. 4. SOCIAL MEDIA Benefits of Facebook and Twitter • 80% of customers on social networks prefer to connect themselves to brands through Facebook. • 52% of small businesses found customers on Facebook. • 36% of small businesses found customers on Twitter. • 47% of consumers use Twitter to search about new products and services.
  5. 5. SOCIAL MEDIA Compelling Social Media Statistics 4 in 10 social media users have purchased an item online or instore after marking an item as a favorite. 15% of customers use social media websites to search local businesses. 72 % of adult internet users in the U.S. are now active on at least one social network. 70% of brands now have a presence on Google+ 46% of online users count on social media before making a purchase decision. 71% of social media users are more likely to purchase from a business they are connected with.
  6. 6. LOCAL SEARCH INCREDIBLY, 25% of online business listings are inaccurate, making it harder for consumers to contact and find them. 3 out of 4 mobile searches trigger follow up actions: 18% 17% 17% Shared Information Visited a Store Made a Purchase
  7. 7. LOCAL SEARCH 74% Of smartphone owners use location based services (which is double from the same survey a year prior). 55% Of conversions from mobile searches happen within one hour because of closer proximity to the point of purchase and because the searcher is more mentally prepared to make a purchase.
  8. 8. LOCAL SEARCH 50% of local searches do not occur on search engines, but on directions and apps. Other Eye-Opening Facts 61% 66% 88% 86% Of smartphone owners conduct local searches. Of consumers want company photos online. Of consumers who search for a type of local business on a mobile device call or go to the business within 24 hours. Of survey participants have used the internet to find a local business.
  9. 9. SOCIAL REVIEWS 97% of all consumers search for a local business online. Popular Review Sites Include:
  10. 10. SOCIAL REVIEWS 82% Of Yelp users visit Yelp because they intend to buy a product or service. 93% Of consumers frequently or occasionally purchase from a local business after visiting Yelp. 93% Purchase within a week
  11. 11. SOCIAL REVIEWS The Importance of Online Reviews 72% of consumers trust online reviews as much as personal recommendations 70% 7 in 10 Of consumers trust Of consumers trust online reviews as much online reviews as much as personal as personal recommendations recommendations +20% 90% Reviews on a site can boost conversion of purchase by +20% Of consumers say positive reviews influenced buying decisions 86% Said buying decisions were influenced by negative online reviews
  12. 12. www.bizaarevoice.com www.businessweek.com http://yelp.typepad.com http://www.sitepoint.com http://www.mediabistro.com http://socialmediatoday.com http://www.sitepoint.com http://www.business2community.com http://listedlocally.com http://localvox.com http://www.yola.com

×