The Trendwatch Retail

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The Trendwatch Retail

  1. 1. TheTrendWatchRetail 11 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  2. 2. Drive to storeBack to store In store 12 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  3. 3. Product information Drive to store Back to store In store13 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  4. 4. Star Star DialingThe easiest and most widespread function on a phone is still voicecalling. Zoove allows retailers the opportunity to connect withcustomers in the easiest way - all a customer has to do is dial ** (andthe brand name) to get the most current retail information and offers. 14 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
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  9. 9. Print + AppsApps are bringing boring print ads to life, allowing users to “test-drive” products. By capturing the users data, retailers are betterequipped to reel users in-store. 19 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  10. 10. Point of Drive to store sales information Back to store In store20 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  11. 11. POS goes socialSince Facebook Deals launched in November 2010, “millions” of people have used the service, andmore than 50% of merchants have elected to renew their offershttp://blogs.wsj.com/tech-europe/2011/01/31/facebook-launches-places-deal-across-europe 21 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  12. 12. POS information mappingGoogle Places is a powerful tool that goes beyond letting retailers “beon the map.” It allows businesses to showcase information abouttheir store right where people are looking for directions.http://www.google.com/places 22 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
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  14. 14. Group buying powerThe fastest growing company ever, Groupon leverages the power offlash sales to help businesses attract a group of new clients all atonce.http://video.forbes.com/fvn/business/growing-groupon 24 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  15. 15. Mall as platformSimon malls maximizes the shopping experience by keepingcustomers informed with both web, mobile, social and retailactivations. 25 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  16. 16. Drive to store Generating foot traffic Back to store In store26 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  17. 17. Interactive billboard gamesMcDonald’s created an interactive billboard game to drive traffic to nearby stores. Noapplication was required to play the game.Players simply visited the pick n’ play website on their web-enabled phone, pickedtheir favorite treat and played to win a digital coupon. 27 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  18. 18. Geo-fencing (sms)Starbucks is conducting a 6-month trial of SHOPALERTS,a geo-fencing SMS service from Placecast. Consumers opt-in toreceive relevant messages based on age, gender, interest and for the1st time location.http://placecast.net/index.html 28 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
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  23. 23. Digital MannequinsDigital Mannequin replace traditional store mannequins allowing thedisplay of far more clothing products and other products. DM is a moreexciting, effective form of store advertisement, engaging viewers andcreating foot traffic. 33 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  24. 24. Drive to store Back to store In store In store activation34 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  25. 25. In-store rewardsShopkick rewards users with points when they walk into participatingstores - verified by a special beacon in each store - and for scanningbarcodes within stores. Points can be redeemed for real-moneyrewards.http://www.businessinsider.com/shopkick-growth-2011-1# 35 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  26. 26. Shopkick’s growing influence outside the storeWhile primarily an in-store app, Shopkick is quickly becoming a smartway to drive traffic to the store. Push notifications incentivize users tomake unplanned trips to stores by offering extra “kickbucks”.http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011 36 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
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  29. 29. Drive to store Back to store In store Product review and selection39 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  30. 30. In-store likesAt clothing displays, mobile tags are available for customers to scanand see similar items in the collections, as well as a Facebook likebutton that lets the shopper share favorite items on their wall. 40 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  31. 31. Virtual wallsThe interactive adiVerse Virtual Footwear Wall potentially puts asmany as 8,000 shoes at shoppers fingertips in a futuristic mash-upof e-commerce and the mall.http://www.fastcompany.com/1715933/intel-adidas-virtual- 41 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  32. 32. Face-recognition kiosksIntel & Kraft teamed up to create the Next Generation, Meal PlanningSolution. The kiosk scans your face to figure out ‘what to feed it’.http://www.fastcompany.com/1716684/whats-for-dinner-intel-and-kraft-can-help-with-that-video 42 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  33. 33. Drive to store Back to store In store Sales force interaction43 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  34. 34. Twitter helpWIth Twelp Force, Best Buy has extended the knowledge of its in-store staff into the digital space. 44 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
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  36. 36. Drive to store Back to store In storePurchasedecision 46 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  37. 37. iPads in-storeFollowing a recent private viewing of the Burberry collection atLondon Fashion Week, in-store customers were given access to buythe collection immediately through a custom-built Burberry iPadapplication.http://www.inc.com/ss/six-smart-business-uses-ipad#4 47 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
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  40. 40. Price checkingAmazon’s Price Check app empowers customers to instantly checkprices on millions of products.The app was downloaded 2mm times in just 1 month. 50 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  41. 41. Drive to store Back to store In storePaymentandloyalty 51 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  42. 42. Mobile walletSoon our mobile phones will replace our wallets. Google Wallet isscheduled to roll out later this year, offering people a simple way topay, get offers and earn rewards.http://www.google.com/wallet/ 52 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
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  44. 44. Mobile payment appsIn January, Starbucks launched it’s own mobile payment service inthe US. Incredibly the system now accounts for 22% of transactions.http://nfcdata.com/blog/2011/03/24/starbucks-mobile-payment-system-takes-off/ 54 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
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  46. 46. Fast orderingTo order quickly in the language you want and to visualize whatyou’re ordering, McDonald’s is offering “Easy Order” in airportterminals, allowing time-pressed travelers to order and pay quickly.Once your order is placed, all you have to do is pick it up at theappropriate counter. 56 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
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  48. 48. Drive to storeCustomersatisfaction Back to store In store 58 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  49. 49. Customer community softwareGet Satisfaction helps retailers easily build online communities andprovide customers a more “social support experience”. Over 50kcompanies use it.http://getsatisfaction.com/ 59 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  50. 50. Drive to storeCustomizedoffer Back to store In store 60 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
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  53. 53. Consumer Drive to storeintelligence Back to store In store 63 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  54. 54. CRM appsBy revealing cool things that are “hidden” in the city, Nike’s True Cityapp is enabling retailers to learn their customers habits, preferencesand what ultimately leads fans in-store. 64 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
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  57. 57. (Re)purchasedecision Drive to store Back to store In store 67 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  58. 58. Future proofingBest Buys Buy Back Program lets customers have the latest andgreatest technology. It’s a simple way to ensure customers keepcoming back.http://www.bestbuy.com/site/Misc/Buy-Back-Program/ 68 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  59. 59. Product ReviewsIn January, Yelp surpassed over 15 million reviews. Every month 41million visitors use its service.http://www.smallbusinesssem.com/yelp-2010-stats-15m-reviews/3931/ 69 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without
  60. 60. Tables rondes :La pluralité desconsommateurs 70
  61. 61. “  Considérer  lhomme commeun consommateur,cest lui faire perdre  son identité ” Anthony Burgess 71
  62. 62. QUELQUES SUGGESTIONS      Être en empathie avec le client (« vivre sa vie »)  Décentrer l’approche, du « nous » vers le « vous »  Créer de la connivence / complicité avec le client  Être présent dans l’espace-temps du client (multicanal, multi- support, réseaux…), mais :  Ne pas ajouter au « harcèlement marketing »  Ne jamais être « intrusif » dans la relation  Mettre en place des segmentations qualitatives  Optimiser le rapport Valeur/ Coût pour le client  Pratiquer un marketing participatif et vertueux 72
  63. 63. Lucie & JulienEnsemble depuispresque 2 ans, viventdans un 50m2 à ClichyLUI : 27ans Graphiste (premier job) Adore jouer à Fifa, How I met your mother, le SAV et faire une partie de foot avec ses potes Déteste les embouteillagesELLE : 24 ans Stagiaire - Chef de projet Adore son BlackBerry, Glee et évidemment faire du shopping ! Déteste de chaussettes de Julien qui trainent partout...EQUIPEMENT : Abonnés Free depuis 1 an 73
  64. 64. ChristineMaman de 3 petits boutsLucas, Mathias et Ella,marié à David, elle vit àBar-le-duc depuis 4 anset demiELLE : 41 ans Femme au foyer depuis 3 ans Adore les soirées entre nanas, Norah Jones et les Repettos Déteste conduire la nuit.EQUIPEMENT : Est très contente avec sa TNT 74
  65. 65. Jean-FrançoisPapa de Geoffrey ado de14 ans, divorcé depuis 7mois, il le vit bien, etvient demménager dansun appartement auxBatignolles.LUI : 47 ans Commercial en informatique Adore ACDC et regarder un match du Real Madrid avec son fils Déteste la vaisselle...EQUIPEMENT : Il a tout : la fibre optique avec Numérique, la Kinect pour son fils, sans oublier la PSP... TOUT 75
  66. 66. C’EST L’HEUREDE LA RÉFLEXION Quels sont les dispositifs à mettre en place dans les points de vente ? Quelle personnalisation de l’offre serait la plus attractive selon la cible ? Quelle type de conseil à la vente ont-ils sur l’offre ? 76
  67. 67. Thanks!77 TheTrendWatch Retail by Fullsix Group authorization Do not distribute or reproduce without

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