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The TrendWatch Luxe By FullSIX
 

The TrendWatch Luxe By FullSIX

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The TrendWatch Luxe By FullSIX Oct 2012

The TrendWatch Luxe By FullSIX Oct 2012

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    The TrendWatch Luxe By FullSIX The TrendWatch Luxe By FullSIX Presentation Transcript

    • L U X U RY T R E N D WAT C HLUXURY & DIGITAL or the alchemy of paradoxes #1
    • #1 L U X U R Y T R E N D WAT C HLUXURY & DIGITAL or the alchemy of paradoxes
    • #1L U X U RY T R E N D WAT C H
    • T H E L U X U R Y T R E N D WAT C H LUXURY & DIGITAL or the alchemy of paradoxes1 WHO ARE WE?2 WHAT IS TRENDWATCH?3 LUXURY & DIGITAL: THE ALCHEMY OF PARADOXES4 EIGHT DIGITAL DIRECTIONS5 LET’S TALK
    • 1 WHO ARE WE?Fullsix and the new R.O.I.-ism
    • 1WHO ARE WE ?Fullsix and the new R.O.I.sm• 1,000 employees• Best independent agency of 2011• International coverage• E-commerce, CRM, social media, mobile, studies, design• Understanding the digital-minded, net-using consumer
    • 1WHO ARE WE?Fullsix and the new R.O.I.sm «Welcome to the digital era. Time seems to be accelerating, and we see our society transforming before our eyes so quickly that any look backward gives us vertigo» Marco Tinelli Founder of the Fullsix agency
    • Our references in the luxury sector BULGARI SITE CHAUMET SITE PACO RABANNE SITESAC MISS DIOR SITE DIORSKIN SITE DIOR ADDICT SITE
    • 2WHAT IS TRENDWATCH? Decoding the key digital trends
    • 3THE ALCHEMY OF PARADOXES Can luxury and digital mix?
    • 3THE ALCHEMY OF PARADOXES Can luxury and digital mix? Brands that have long mistrusted the digital world…
    • 3THE ALCHEMY OF PARADOXES Can luxury and digital mix? Rare Unlimited Timeless Instant Traditional Technological Elitist Open to all Authoritarian Collaborative
    • Rare Unlimited
    • Timeless Instant
    • Traditional Technological
    • Elitist Open to allARTIST FRANCESCO VEZZOLI WITH AMO (THE THINK TANK OF REM KOOLHAASS OMA STUDIO)THE PRADA 24 H MUSEUM
    • Authoritarian Collaborative
    • 4EIGHT DIGITAL DIRECTIONS Luxury online
    • 1UNIDENTIFIED DIGITAL OBJECTS or viral Brand Content Brands that express themselveswith a freedom they’ve never known before and that are attractingthe loyalty of a new kind of customer
    • 1UNIDENTIFIED DIGITAL OBJECTS or viral Brand Content
    • 1UNIDENTIFIED DIGITAL OBJECTS or viral Brand Content
    • 2TECHNOLOGY & EMOTION the digitalisation of feelings When digital innovation sets pulses racing among internet users
    • 2 TECHNOLOGY & EMOTION the digitalisation of feelingsTIFFANY & CO, WHATMAKESLOVETRUE.COM
    • 3 SOCIAL GAMING the digital world – a unique playground Playing games asa vector for communication and social sharing
    • 3 SOCIAL GAMING the digital world – a unique playgroundBREITLING RENO AIR RACES
    • 3 SOCIAL GAMING the digital world – a unique playgroundSPORTS CAR CHALLENGE VOLKSWAGEN CHINA
    • 3 SOCIAL GAMING the digital world – a unique playgroundSPORTS CAR CHALLENGE VOLKSWAGEN CHINA
    • 3 SOCIAL GAMING the digital world – a unique playgroundMITSUBISHI OUTLANDER VIRTUEL DRIVE
    • 3 SOCIAL GAMING the digital world – a unique playgroundAUDI 2012 SUPERBOWL FACEBOOK GAME
    • 4GOING FROM LIKE TO SHARE the new challenge for brandsThe digital world is not merely a medium, it is a place
    • 4GOING FROM LIKE TO SHARE the new challenge for brands«Today’s brands have to reach everybody, not just a handful of people who look down on everyone else» Christopher Bailey, Burberry Chief Creative Officer 8 DECEMBER 2011, LIBÉRATION NEXT
    • 4 GOING FROM LIKE TO SHARE the new challenge for brandsCHRISTOPHER BAILEY THANK YOU VIDEO ON FACEBOOK4
    • 4GOING FROM LIKE TO SHARE the new challenge for brands
    • 4GOING FROM LIKE TO SHARE the new challenge for brands
    • 4 GOING FROM LIKE TO SHARE the new challenge for brandsBURBERRY, A SOCIAL MISFIT (SOURCE L2)
    • 4 GOING FROM LIKE TO SHARE the new challenge for brandsPORSCHE, L’ART DE DIRE «MERCI !»
    • 5 FROM ATAWAD TO SOLOMO the digital journey NOW WE MUST IMAGINETHE USER-EXPERIENCE AND BECOME DIGITAL CONSUMERS
    • 5FROM ATAWAD TO SOLOMO the digital journeyAny Time, Any Where, Any Device
    • 5 FROM ATAWAD TO SOLOMO the digital journeyNEW CHAUMET SITE
    • 5 FROM ATAWAD TO SOLOMO SOCIAL MOBILE GEOLOCATION WEBCOLLABORATIVE LIVE - INTERACTIF SOcial, LOcal, MObile
    • 5 FROM ATAWAD TO SOLOMO the digital journeyAMBLE CITY GUIDE MOBILE SOCIAL VUITTON
    • 5FROM ATAWAD TO SOLOMO the digital journeyAMBLE CITY GUIDE MOBILE SOCIAL VUITTON
    • 6FROM E-SHOP TO FEEL-SHOP inventing a ritual for digital sales REKINDLING THE MAGICOF THE CUSTOMER JOURNEY
    • 6 FROM E-SHOP TO FEEL-SHOP inventing a ritual for digital salesERMENEGILDO ZEGNA IPAD STORE
    • 6FROM E-SHOP TO FEEL-SHOP inventing a ritual for digital salesTHEWATCHAVENUE ONLINE STORE
    • 6 FROM E-SHOP TO FEEL-SHOP inventing a ritual for digital salesBURBERRY BESPOKE TRENCH STORE
    • 6 FROM E-SHOP TO FEEL-SHOP inventing a ritual for digital salesLOUIS VUITTON FACEBOOK 360° FASHION SHOW
    • 6 FROM E-SHOP TO FEEL-SHOP inventing a ritual for digital salesLOUIS VUITTON FACEBOOK 360° FASHION SHOW
    • 7THE ART OF TELLING A PRODUCT introducing excellence through interactive KNOWING HOW DIGITAL CAN PROMOTE KNOW-HOW
    • 7THE ART OF TELLING A PRODUCT introducing excellence through interactive
    • 7 THE ART OF TELLING A PRODUCT introducing excellence through interactiveA DOCUMENTARY DIRECTED BY FRÉDÉRIC LAFFONT AND ISABELLE DUPUY-CHAVANAT
    • 8 IN-STORE & ONLINE from ‘call to click’ to ‘drive to buy’ ELIMINATING THE BORDERS BETWEEN THE REAL AND THEVIRTUAL TO SURPRISE CUSTOMERS AND PROVIDE BETTER SERVICE
    • 8 IN-STORE & ONLINE from ‘call to click’ to ‘drive to buy’CISCO VIRTUAL CHANGING ROOM
    • 8 IN-STORE & ONLINE from ‘call to click’ to ‘drive to buy’DIESEL FACEBOOK CAM
    • 8 IN-STORE & ONLINE from ‘call to click’ to ‘drive to buy’PULL&BEAR INTERACTIVE SCREEN
    • 8 IN-STORE & ONLINE from ‘call to click’ to ‘drive to buy’BURBERRY IPAD INSTORE FASHION SHOW
    • 8 IN-STORE & ONLINE from ‘call to click’ to ‘drive to buy’HOLOSCREEN PUSHKIN MUSEUM OF FINE ARTS IN MOSCOW
    • THANKS #1L U X U RY T R E N D WAT C H
    • #1L U X U RY T R E N D WAT C H F E B R U A R Y 2 0 1 2