Your SlideShare is downloading. ×

FullSIX Group : Who We are ? 04/13

640

Published on

FullSIX Group is the leading independent marketing communications group in Europe …

FullSIX Group is the leading independent marketing communications group in Europe

Our focus is on delivering accountable and measurable ROI, leveraging an upgraded brand vision and central customer intelligence to attract, recruit and retain through the most effective multi-channel action plans.

The Digital age requires
a new generation of full service agencies
We believe Digital has deeply changed consumers behavior and that this change is far more important than "just another channel" and that advertisers need a new generation of "digital native" marketing communications agencies to help them win in this fast changing and radically new environment.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
640
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ABOUT FULLSIX GROUP// MARKETING HAS CHANGED April 2013
  • 2. AGENDA 1. FullSIX group in a few words 2. Vision, mission and services 3. Clients, projects and awards 4. Talents, organization and tools© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 2
  • 3. 1- FullSIX Group in a few wordswww.fullsix.com - 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 without written+(33)1 49 68 73 73© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion 68 73 00 – F: authorisation //page
  • 4. OUR MARKET VISION// Synchronized Marketing The world has radically changed over the last 10 years, and it is just the beginning. Brands need a new generation of agencies to understand and get the most out of change. The FullSIX Group is the leading European alternative marketing communications group. We are a Digital Native, full service agency who delivers synchronized marketing for greater ROI sur # Le Marketing En savoir plus synchronisé© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 4
  • 5. WHO WE ARE// In few secondshttp://youtu.be/m_DLwarH_7U© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 5
  • 6. WHO WE ARE// A full service marketing group with a digital DNAWe believe that the digital age requires a new generation of full service agencies.- Digital (the real mass media) has deeply changed consumers- All channels and screens turning digital & interactive- A new marketing culture : measurability and agility- True integration of business, marketing, creative and technologyWe work for blue chip clients who want sense & synchronization for greater ROI impact.- Digital at the strategic core, not an additional channel- Fact and data based strategic planning for more sense- Synchronization with consumers through results and data- Making innovation simple for our clientsWe deliver results by innovation on all business and marketing objectives.- Brand building and marketing strategies for the digital age- Advertising, content, media, and acquisition- Social, relationship, digital and mobile marketing- eCommerce, websites, platforms and applications- Tracking, measurement, data and insights© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 6
  • 7. WHO WE ARE// In a few facts Moscow FACTS : London 18 agencies in 11 countries 1000 people in the world. Turnover: 100 m € Paris New York Poznan AWARDS : Effies ..........1 gold, effectiveness, LG Lisbon W3 Awards...3 golds & 3 silvers, Sprite Berlin Eurobest. ...1 gold, integrated, Orange Milano IAB ...........1 silver, innovation, Diesel Lions….Shortlist, special event, adidas Madrid Webbys. 1 International campaign, EST Shanghai São Paulo THE MORE ATTRACTIVE DIGITAL AGENCIES 1.FullSIX 4. Nurun 2.Duke 5. Publicis 3.Digitas 6. Isobar Limelight 2011/12© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page
  • 8. THE AGENCY LANDSCAPE HAS CHANGED// A market-leading reputation in digital and beyond© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 8
  • 9. 2- Vision, mission et services www.fullsix.com 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 68 73 00 – F: +(33)1 49 68 73 73 //pagewww.fullsix.com - 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 without written+(33)1 49 68 73 73© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion 68 73 00 – F: authorisation
  • 10. OUR VISION// The world has changed • Consumption fragmentation THE DIGITAL AGE HAS • Media fragmentation TRIGGERED DEEP • Query based consumer mindset CONSUMER CHANGES, • Value for money • Social networks • Mistrust vs advertising • Online the leading mass media BUT ALSO • Traditional media turning digital MEDIA CHANGES • Media snacking & multi tasking OFF SUCH MAGNITUDE, • Behavioral capabilities • “Cloud tracking” of cross media performance • Consumer participation at all levels • Engage with authenticity THAT BRANDS MUST • Consumer centric cross channel thinking CHANGE TO WIN AND • Fact and data based daily synchronization PERFORM. • Behavioral & consumer data marketing • Measurability and agility • ROI planning and measurement© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 10
  • 11. THE REAL DIGITAL DIVIDE// Consumers change faster than brands @© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 11
  • 12. OUR VISION// Marketing has changed New channels to The big data reach consumers revolution New forms of The agile content for brands revolution More relevance, less frequency SYNCHRONIZED MARKETING© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 12
  • 13. AN ALTERNATIVE MODEL// Synchronized Marketing IMAGINE THAT… … instead of spending 90 on frequency (media 100 repetition) + 10 on thinking and creative, a brand can achieve the same results by spending more on relevance (30 : thinking, creative and data) and therefore needing less frequency (40 : media). 70 HOW DO WE ACHIEVE THAT ? FREQUENCY • by upgrading your brand for the Digital Age with (90) FREQUENCY Social and Experience guidelines (40) • by using available data to build 3D profiles based on consumer value, likes & connections • by building agile, integrated concepts that can leverage consumer likes on all channels RELEVANCE (30) • by building zero activation cost brand assets RELEVANCE such as databases, websites, apps and fan bases (10) • by constantly synchronizing all your actions with consumer and market response© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 13
  • 14. OUR VISION// Marketing has changed SENSE SYNCHRONISATION Fact and data based strategic Tools and teams to daily planning to help brands to SYNCHRONIZE DO vs. DECLARE all actions with consumer / market data and reality AUTHENTICITY MORE MEASURE IS WHAT ENGAGES RELEVANCE PERFORMANCE CONSUMERS IN THE LESS FOR CONSTANT DIGITAL AGE FREQUENCY OPTIMIZATION© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 14
  • 15. OUR EXPERTISE// Managing integrated consumer journeys ADVERTISING & MEDIA TV / Press / @TV / @ISA / Display / Search / Social / Affiliation… EXTENDED CONSUMER EXPERIENCE (SENSE) Products / Services / Commerce / Content RELATIONSHIPS Clients / Prospects / Likers / Ambassadors© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 15
  • 16. OUR SERVICE OFFER // Full marketing services with a digital DNA• Synchronized marketing strategy • Integrated advertising• Strategic planning, brand platforms 2.0 • Online advertising and media• Social strategy • Social marketing, content and events• Digital strategy • Performance media – acquisition & search VISION & BRANDING STRATEGY & MEDIA ACQUISITION CUSTOMER & SALES VALUE• eCommerce, mobile & web development • Consumer research• Relationship marketing, CRM & eCRM • Consumer intelligence & customer• Technology, platforms and applications clustering• Mobile and shopper marketing • Analytics, data & performance • eReputation tracking and analysis © FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page
  • 17. 3- Clients, cases and awards© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page //page 17
  • 18. OUR CLIENTS// In few secondshttp://youtu.be/IpmE6hMBJZs© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 18
  • 19. OUR TOP CLIENTS// Privileged to work for some of the world’s best businesses & brands© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 19
  • 20. OUR CLIENTS (continued)// Privileged to work for some of the world’s best businesses & brands© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 20
  • 21. WHAT WE DO// Best of 2012http://youtu.be/bOhRMzqcano© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 21
  • 22. WHAT WE DO// Our expertises in actionhttp://www.youtube.com/watch?v=SGy0Rj_poJM© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 22
  • 23. STRATEGY CONSULTANCY Branding and multi channel campaigns Branding and launch of new brand. Worldwide Synchronized Integrated Communication Integrated Communication Marketing Platform Full digital rebranding & repositioning, 27 Since 2010, dedicated quarterly digital training 2012- 2015 global assignment for the Worldwide websites, 14 different languages. Now program for the Pernod ricard Group Top Digital strategy of the Parker Waterman Group accounts for 20% of total worldwide sales international Marketing Managers & CEOs© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 23 23
  • 24. CRMComplete reset of the retailer CRM model through Lead online optimisation & retention across Datamining and client clustering Sync Marketing. -20% budget, +8% sales the core £750m Retail & GM business to define a loyalty model 2 year relationship program to co-create a Personalized 1to1 waiting program (post- Development of first CRM strategy for DFS, cinema movie with Luc Besson. order until vacation day). Strong impact. including unifying & cleansing new central database© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 24 24
  • 25. ECOMMERCE AND GLOBAL WEBSITES Multi-award winning redesign. Doubling the 6 years online presence taken over in 9 months. Became #1 touchpoint on Spanish clients. size of the online business in 18 months Simultaneous redeployment of 15 sites High complexity IT integration Built and launched what became the Rebuild of the entire Waitrose e-commerce Optimization of the purchase funnel for the largest online DIY retailer in Portugal platform (UX, Design, content strategy) with global Air France e-commerce platform +20% turnover increase after the 1st month© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 25
  • 26. ECOMMERCE AND GLOBAL WEBSITES Centre-piece campaign supporting their Full services approach since 2004 for the Full services integration for the FRAM largest ever sponsorship of the Olympics leading online mobile phone boutique (fr) e-commerce platform Full services integration for the new Redesign of the the new PMU.fr gambling 27 websites, 14 different languages. Now TaxisG7/Wecab offering platform accounts for 20% of total worldwide sales© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 26
  • 27. ONLINE MEDIA, SEARCH AND ACQUISITION Online acquisition campaigns & social Online media planning and buying for drive Online acquisition for Cetelem Portugal. campaigns for Eurostar. to store purposes. Live Brand Model. Online acquisition for credit cards SEO/SEA global approach & deployment in “SFR Business Team” SEA and SEO since 2005 11 countries. 25% SEA saving in 6 month. management. EFFIE Award.© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 27
  • 28. SOCIAL MEDIA MANAGEMENT From 80k to +7 millions adidas football +2.5m viewers of this one-year reality show. Complete Social media guidelines developed fans. Daily community management. 1st ever integration of Facebook in YouTube. for the Kraft organisation. First of its kind. Olympic Games digital activation for the Creation of unique E-boutique store. First Early trendsetting presence on Pinterest whole SKY network in Italia F-commerce site developed for P&G. for Hairstyling. Try vs Plan Approach.© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 28
  • 29. MOBILE & MOBILE APPS Boosted consumption frequency through a Connected TV social application to share Increased POP sales & consumer engagement sports training, tracking & coaching app. your emotions while watching soccer on TV. with QR codes on bottle neck tagsSales team iPad application (Rollout Q4 ’12) Everyday utility app for fashionistas : Dior Geolocalized gaming platform created by ourCenterpiece of Renault New Retail Approach. Addict iPad Agenda. Av. usage 4 time/day FullBooster incubator. 15 min per session.© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 29 29
  • 30. ADVERTISING TV & CINEMA National Collect Campaign TV, @TV & Social Game TV, BILLBOARDS, RADIO Launch Campaign TV, @TV & BILLBOARDS Campaign METRO BUZZ EVENT RADIO & BILLBOARDS Campaign© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 30
  • 31. AWARDS// Selection of our recent awards Lions | Grand Prix | Effies | W3 Awards | Eurobest | IAB | Webbys SHORTLIST GRAND PRIX GRAND PRIX GRAND PRIX SILVER Cannes Lions Festival Prix Stratégies du Sport EFFIE Prix Stratégies du Design Eurobest Outdoor special event Integrated campaign Integrated campaign Digital Campaign FMCG "Adidas is all in" "Adidas is all in" SFR Business Eurostar Sagres Chocolate Website GRAND PRIX GRAND PRIX GOLD BRONZE Nomination SXSW Web Cristal Festival Prix Stratégies du Mobile EFFIE EFFIE Awards Food & Beverage iPhone/iPad Application LG corporate branding Social media Mobile campaign « Green Eyed World » Sprite Lemonde.fr campaign strategy TMN PleaseFixTheiPhone Award Category Entity Relationship Marketing Agency of the Year 2012 Prémios Neurónios FULLSIX Portugal Independent Interactive Agency of the Year 2011 Agency of the year Awards FULLSIX France Digital Agency of the Year 2011 Premios Sapo Grand Union Portugal Interactive and Digital Media Agency of the Year 2011 Clube Criativos Portugal FULLSIX Portugal Independent Communication Group of the Year 2009 Agencies of the year Awards FULLSIX Group Digital Agency of the Year 2009 Meios e Publicidade FULLSIX Portugal Digital Agency of the Year 2008 Meios e Publicidade FULLSIX Portugal Digital Agency of the Year 2008 Sapo Awards FULLSIX Portugal Interactive Communication Agency of the Year 2004 Agencies of the year Awards FULLSIX France Interactive Communication Agency of the Year 2003 Agencies of the year Awards FULLSIX France Interactive Communication Agency of the Year 2001 Agencies of the year Awards FULLSIX France Best Multimedia Agency of the Year 1999 Agencies of the year Awards Grey interactive© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 31
  • 32. AWARDS// Focus France 2012 Win Award Category Client PRIX Grand Prix Stratégies du Digital Integrated Campaign Adidas is all in BRONZE TOP COM Corporate Design Web Design SFR.com PRIX E-marketing Awards Acquisition Strategy Monoprix PRIX Prix des Agences de l’année 2011 Independent interactive Agency Fullsix agence de l’année GOLD Trophées LSA de innovation Industrial communication Samsonite GRAND PRIX Grand Prix stratégies du Sport All categories Adidas is all in PRIX Grand Prix stratégies du Sport Global Campaign Adidas is all in PRIX Grand Prix stratégies du Sport Event Operations Adidas is all in SILVER EFFIE Fashion / accessories / luxury Samsonite Cosmolite GOLD TOP COM Consumer Relationship Marketing Monoprix sur Facebook SILVER TOP COM Consumer Event website DOP «adopte un déchet» PRIX Grand Prix stratégies du design Corporate Website SFR.COM GOLD US International Film & Video Festival Film & Video Adidas «is all in» PRIX Trophées Marketing Magazine Relationship Marketing LCL «Open crémaillère» PRIX Trophées Marketing Magazine Communication Strategy Eurostar «London Virus» BRONZE Grand Prix Top Com Relational B to B Marketing SNCF «Voyagez Léger» MENTION Grand Prix Stratégies du Marketing Client Relationships on social networks Monoprix PRIX Grand Prix Stratégies du Marketing Client Viral Clients Operation LCL «Open Crémaillère»© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 32
  • 33. 4- Talents, Organization & Tools© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page
  • 34. A HISTORY OF ORGANIC GROWTH // Led by entrepreneurs and clients trust 2005 20111 Marco Tinelli / President Group (1998) Marge Brut Marge Brut2 Yann Doussot / CEO Ekino (1998) €20m €50m 12 113 Philippe Mihelic / France CCO (1998)4 Jérôme Toucheboeuf / CEO FullSIX Retail (1998) 2012 eKino Pologne5 Jean-Guy Saulou / CEO FullSIX (2000)6 Filipa Caldeira / CEO FullSIX Iberia (2001) 2010 14 Acquisition de Grand Union,7 Antoine de Lasteyrie / CEO 6:AM (2001) Changement de nom pour Six&co Lancement de Grand Union, 108 Jérôme Giraud / Group CFO (2008) & eKino9 Matt Nicholls / Rob Forshaw / CEO Grand Union UK (2010)10 Adriana Ripandelli / CEO Grand Union Italy (2011) 911 Benoit Storelli / CEO FullSIX Group (2013) 2008 Soutient de MBO12 Fabien Rochette / CTO FullSIX Group (2013) Par Motion Equity 2011 Partners 2009 Lancement FullSix Retail, Acquisition Netsonda Grand Union Italie, Full Booster, Acquisition Novalem 2006 8 Lancement d’OTO 2004 2007 FullSIX New York Lancement Allemagne 2001 2005 Gi devient FullSIX Lancement 6:AM 1999 Fusion avec Inferentia Lancement Six&Co 1998 3 fondateurs lancent Gi Lancement Asie Lancement Espagne 6 fondateurs Portugal, UK & Italie 2003 créent Grey interactive 7 6 5 4 3 2 © FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 1 //page
  • 35. WHO WE ARE// In a few facts Moscow London 18 AGENCIES STRATEGY Paris CREATION Poznan SPECIFICATIONSNew York Lisbon DELIVERY MANAGEMENT Berlin 5 CENTERS OF EXCELLENCE THINKSYNC LAB – PARIS Milan ECOMMERCE & UX – LONDON EMERGING MEDIA – LISBON Madrid Shanghai PERF. MEDIA – PARIS São Paulo TRENDWATCH – NEW YORK Dedicated Renault Hub 3 DELIVERY CENTERS FRONT & BACK OFFICE – PARIS FRONT & BACK OFFICE – LISBON Delivery centers BACK OFFICE – POZNAN Centers of excellence and innovation Client service desks© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 35
  • 36. OUSTANTDING DELIVERY MADE SIMPLE// from our delivery centers MULTITOUCH INTERNATIONAL, CLIENT CONSUMER INCLUSIVE DASHBOARD PROJECT MANAGEMENT SITE BIG DATA ONLINE KNOWLEDGE SYNC TOOLS CENTER ADEXCHANGE DEVELOPMENT TOOLS : WORLDWIDE, CMS, eCOMMERCE, TESTING CROSS NETWORK PRODUCTIVITY TOOLS© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 36
  • 37. GROWTH THROUGH THOUGHT LEADERSHIP// From our centers of excellenceMarket thought leadership Regular White Papers from our ThinkSync Lab Strategic, board-level consultancy Leading consumer planning & insights capabilitiesQuarterly trend reporting & workshops Biannual consumer digital behaviour tracking© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page
  • 38. A CLIENT CENTRIC ORGANIZATION // Boosting results through project management Client centric teams specifically built around client needs A unique point of contact accountable for all disciplines, work and results Full access to vertical expertise and knowledge on request Proven effective coordination, quality management and workflow tools Strong international culture and consistent organization accross countries. FULLSIX GROUP TEAM CLIENT TEAM Partner Creative LEAD Consulting Sync Mgr & PM EMPLOYEES BREAKDOWN BY ACTIVITY BU 1 BU 2 BU 3 • 40% Consulting & PM • 25% Creation 1000+ • 30% Technology TALENTS • 5 % Data Management© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 38
  • 39. MULTI SCREEN USER EXPERIENCE// Synchronized Marketing An innovative, constantly updated set of custom methodologies to design and implement breakthrough, multi screen consumer experiences.© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 39
  • 40. FULLSIX GROUP TECHNOLOGY ASSETS// Making delivery simple for our clients Dedicated technical project management teams Content Management : This team is involved in all FullSIX Group projects, Packaged solutions Creating a mixed culture (Open source or professional) Ability to work with marketing and functional teams Custom development for specific needs Projects of very different scales Teams are able to work with different organization and Ecommerce solutions : methodologies Custom solutions with complex backend integration All project managers have worked on different project Packaged software size, mixing rigorous project management and agile methodologies Ekino sponsored PHP framework (Sonata Ekino is able to work with the best suited methodology Traditional IT development process (LMT…) Front end technologies : Agile or Scrum methodology Multi channel technologies … > Web, RIA, Mobile, Tablet, TV Social platforms integrations© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 40
  • 41. A BROAD SET OF PARTNERS RELATIONSHIPS© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 41
  • 42. MORE ?// Keep in Touch Website Youtube Channel Facebook Wall http://www.group.fullsix.com Youtube.com/fullsixgroup Facebook.com/fullsix Pinterest Board Twitter Feed Wikipédia page pinterest.com/fullsixgroup/ http://twitter.com/#!/Fullsixgroup fr.wikipedia.org/wiki/FullSIX© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 42
  • 43. That’s it for now… What do you think?© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 43

×