Challenge :<br /><ul><li>Make known Max Havellar and generate adherence to the brand.
 Create a buzz before the 2 weeks of Fair Trade.</li></ul>Our approach:<br /><ul><li>A short movie which displays the well...
Enjeux :<br /><ul><li>Faire connaître Max Havellar et susciter l’adhésion à la marque.
 Faire du buzz avant la Quinzaine du commerce équitable</li></ul>Notre approche :<br /><ul><li>Un film court qui met en sc...
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Case Study Grand Union - Max Havellar

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Our approach:
A short movie which displays the well-being of purchasing fair products in a traditional place: the supermarket

Published in: Technology, Business
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Case Study Grand Union - Max Havellar

  1. 1.
  2. 2. Challenge :<br /><ul><li>Make known Max Havellar and generate adherence to the brand.
  3. 3. Create a buzz before the 2 weeks of Fair Trade.</li></ul>Our approach:<br /><ul><li>A short movie which displays the well-being of purchasing fair products in a traditional place: the supermarket</li></li></ul><li>Viral Videos<br />
  4. 4.
  5. 5. Enjeux :<br /><ul><li>Faire connaître Max Havellar et susciter l’adhésion à la marque.
  6. 6. Faire du buzz avant la Quinzaine du commerce équitable</li></ul>Notre approche :<br /><ul><li>Un film court qui met en scène par accumulation et jusqu’à l’absurde le bien-être que suscite l’achat de produits équitables sur le lieu traditionnel par excellence : le supermarché.</li></li></ul><li>Vidéos virales<br />
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