Case Study Grand Union - L'Oréal Inoa (EN - FR)

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Our approach:
A brand new website in terms of navigation and graphics, where visitors can surf content and videos on a single infinite page
Advanced device of communication 2.0 integrating a blogger nano-site, links of socialization and a device of community management

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Case Study Grand Union - L'Oréal Inoa (EN - FR)

  1. 1.
  2. 2. Challenge:<br /><ul><li>Create a real revolution in the field of hair coloring, in a cosmetic market already saturated by "innovations"</li></ul>Our approach:<br /><ul><li>A brand new website in terms of navigation and graphics, where visitors can surf content and videos on a single infinite page
  3. 3. Advanced device of communication 2.0 integrating a blogger nano-site, links of socialization and a device of community management </li></li></ul><li>Event Website<br />
  4. 4. Consumersvideos<br />
  5. 5.
  6. 6. Results<br />Results:<br /><ul><li> One month after the launch of the campaign, the traffic on the website multiplied by 3
  7. 7. Excellent feedback from visitors and great pride on behalf of the L' Oréal Professional’s community of hairdressers</li></li></ul><li>. Strategic Brand & Marketing Consulting<br />. Digital Strategy<br />. Integrated Advertising<br />. @lternative TV, Digital Advertising & Media<br />. Social Marketing, Content & Events<br />. Performance Based Media - Acquisition<br />. eCommerce<br />. Relationship Marketing<br />. Websites, Platforms & Applications<br />. Mobile & Shopper Marketing<br />. Consumer Research <br />. Analytics, Data & Performance<br />. Conversation Tracking & Analysis<br />
  8. 8.
  9. 9. Enjeux :<br /><ul><li> Incarner une véritable rupture dans le domaine de la coloration, dans un marché cosmétique déjà surchargé par les « innovations »</li></ul>Notre approche :<br /><ul><li> Un site totalement inédit en terme de navigation, de graphisme et de contenu, surfé sur une seule page infinie et en vidéos
  10. 10. Dispositif de communication 2.0 avancé intégrant un nano-site blogueur, des liens de socialisation et un dispositif de community management</li></li></ul><li>Site événementiel<br />
  11. 11. Vidéos consommateurs<br />
  12. 12.
  13. 13. Résultats<br />Résultats :<br /><ul><li> Le trafic sur le site a été multiplié par 3 un mois après le lancement de la campagne
  14. 14. Excellents retours et fierté de la part de la communauté de coiffeurs L’Oréal Professionnel</li></li></ul><li>. Strategic Brand & Marketing Consulting<br />. Digital Strategy<br />. Integrated Advertising<br />. @lternative TV, Digital Advertising & Media<br />. Social Marketing, Content & Events<br />. Performance Based Media - Acquisition<br />. eCommerce<br />. Relationship Marketing<br />. Websites, Platforms & Applications<br />. Mobile & Shopper Marketing<br />. Consumer Research <br />. Analytics, Data & Performance<br />. Conversation Tracking & Analysis<br />

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