Challenge :<br /><ul><li> Set FRAM’s website as a relational pillar in FRAM’s global strategy, not only a distribution out...
 FRAM new design and atmosphere for each offer.
 Identification andoptimisation of user-journey.</li></li></ul><li>E-commerce website redesign<br />
E-commerce website redesign<br />
iPhone application<br />
Enjeux :<br /><ul><li> Faire du site FRAM un pilier relationnel dans la stratégie globale Fram et ne pas être seulement un...
 Nouveau design Fram et des univers de chaque offre
 Identification et optimisation des parcours utilisateurs</li></li></ul><li>Refonte du site e-commerce<br />
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Case Study Grand Union - FRAM (EN/FR)

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Our approach:
Website upgrade organised in 3 axes :
User-friendly interface and offers highlight.
FRAM new design and atmosphere for each offer.
Identification and optimisation of user-journey.

Published in: Technology, Business
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Case Study Grand Union - FRAM (EN/FR)

  1. 1.
  2. 2. Challenge :<br /><ul><li> Set FRAM’s website as a relational pillar in FRAM’s global strategy, not only a distribution outlet competing with the network's agencies.</li></ul>Our approach:<br />Website upgrade organised in 3 axes :<br /><ul><li> User-friendly interfaceandoffers highlight.
  3. 3. FRAM new design and atmosphere for each offer.
  4. 4. Identification andoptimisation of user-journey.</li></li></ul><li>E-commerce website redesign<br />
  5. 5. E-commerce website redesign<br />
  6. 6. iPhone application<br />
  7. 7.
  8. 8. Enjeux :<br /><ul><li> Faire du site FRAM un pilier relationnel dans la stratégie globale Fram et ne pas être seulement un point de distribution en concurrence avec les agences du réseau.</li></ul>Notre approche :<br />Refonte du site organisée sur 3 axes :<br /><ul><li> Ergonomie générale et valorisation des offres
  9. 9. Nouveau design Fram et des univers de chaque offre
  10. 10. Identification et optimisation des parcours utilisateurs</li></li></ul><li>Refonte du site e-commerce<br />
  11. 11. Refonte du site e-commerce<br />
  12. 12. Application iPhone<br />
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