Case Study FullSIX - Sprite Green Eyed World
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Case Study FullSIX - Sprite Green Eyed World

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Notre approche :

Notre approche :
Création d’une campagne européenne autour d’un programme de “reality tv”
Diffusion sur YouTube
Interaction via facebook Connect

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    Case Study FullSIX - Sprite Green Eyed World Case Study FullSIX - Sprite Green Eyed World Presentation Transcript

    • Challenge:
      How to impose Sprite in the young people’s “Drink List”
      Our approach:
      • Creation of an European campaign around a “reality tv” program
      • Diffusion on YouTube
      • Interaction throughfacebookConnect
    • Multi-ChannelCampaign
      Live events (Germany, UK, USA …)
      Youtube Branded channel
      + facebook connect viral tool
      On pack activation
      Social Media (facebook, twitter)
      Press & PR
      (Wall Street Journal, LA times, CB news, Bild...)
      iTunes (music & application)
      Mobile interaction
    • YouTube Channel
    • Facebook Page
    • iTunes
    • iPhone Application
    • BillboardCampaign & On Pack
    • Results
      Results:
      . Over 2.5 million visits on YouTube
      . Over 3 million visitsacross the web
      .Hundreds of commentsgeneratedfromfriends and fans
      . Katie releasedher first album
      .Spritehelped a genuineartist break out instead of running a simple TV ad
    • . Strategic Brand & Marketing Consulting
      . Digital Strategy
      . Integrated Advertising
      . @lternative TV, Digital Advertising & Media
      . Social Marketing, Content & Events
      . Performance Based Media - Acquisition
      . eCommerce
      . Relationship Marketing
      . Websites, Platforms & Applications
      . Mobile & Shopper Marketing
      . Consumer Research
      . Analytics, Data & Performance
      . Conversation Tracking & Analysis
    • Enjeux :
      Comment imposer Sprite dans la « Drink List » des jeunes ?
      Notre approche :
      • Création d’une campagne européenne autour d’un programme de “reality tv”
      • Diffusion sur YouTube
      • Interaction via facebookConnect
    • Campagne multi-canal
      Chaîne de marque YouTube
      + outil de diffusion facebook connect
      Concerts (Allemagne, UK, USA …)
      Activation sur le produit
      Réseaux Sociaux (facebook, twitter)
      Presse & RP (Wall Street Journal, LA times, CB news, Bild...)
      iTunes (musique & application)
      Interaction Mobile
    • Chaîne YouTube
    • Page facebook
    • iTunes
    • Application iPhone
    • Campagne d’affichage et on-pack
    • Résultats
      Résultats :
      . Plus 2,5 millions de visites sur YouTube
      . Plus de 3 millions de visites à travers le web
      . Des centaines de commentaires d’amis et de fans générés
      . Katie a sorti son premier album
      .Sprite a aidé une vraie artiste à émerger au lieu de faire une simple pub TV
    • . Strategic Brand & Marketing Consulting
      . Digital Strategy
      . Integrated Advertising
      . @lternative TV, Digital Advertising & Media
      . Social Marketing, Content & Events
      . Performance Based Media - Acquisition
      . eCommerce
      . Relationship Marketing
      . Websites, Platforms & Applications
      . Mobile & Shopper Marketing
      . Consumer Research
      . Analytics, Data & Performance
      . Conversation Tracking & Analysis