Case study FullSIX simplicime- english version
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Case study FullSIX simplicime- english version

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Case study FullSIX simplicime- english version Case study FullSIX simplicime- english version Presentation Transcript

  • Stakes :
    . How to launch a new brand in a overcrowdedmarket
    . How to create a real time optimized ROI basedcampaign
    Our Approach:
    . Maximize the call to action by creating a shock to encourage the consumers to release themselves from the influence of their operator
    .Create a " masomobile " character showing the sacrifices consumers make to pay their mobile subscription
    . Maximize a multi-channel, flexible and consumer centered recruitment campaign along with a real time optimization, based on results (creative synchronization)
  • Branded platform
    Positionning
    The alternative mobile phone operator which goes straight to the point at the fair price
    Mission
    Save up on everything except the essentials to offer to all the best price to phone
    Vision
    A mobile simply has to serve to phone
    Experience
    The transparency, the frugality and the common sense in a too complex world, to bring you and your mobile together
  • Branded platform
    Positioning
    The alternative mobile phone operator which goes straight to the point at the fair price
    SIGNATURE
    Mission
    Save up on everything except the essentials to offer to all the best price to phone
    Vision
    A mobile simply has to serve to phone
    “Plus c’est simple, moins c’est cher”
    Experience
    The transparency, the frugality and the common sense in a too complex world, to bring you and your mobile together
  • TV Commercials
  • Prints
  • Emailing and web banners
  • Website
  • Results
    Business performance:
    .Doubling of the customer base in 10 months
    . Acquisition costsdecreasing by 42%
    . Systematicoverrunning of volume and costs objectives
    Brand performance:
    .Reputationincreased by 15 pts in lessthan 6 months
    . Strong brand and promise assimilation
  • . Strategic Brand & Marketing Consulting
    . Digital Strategy
    . Integrated Advertising
    . @lternative TV, Digital Advertising & Media
    . Social Marketing, Content & Events
    . Performance Based Media - Acquisition
    . eCommerce
    . Relationship Marketing
    . Websites, Platforms & Applications
    . Mobile & Shopper Marketing
    . Consumer Research
    . Analytics, Data & Performance
    . Conversation Tracking & Analysis