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Case Study FullSIX - Monoprix (EN - FR)
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Case Study FullSIX - Monoprix (EN - FR)

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Our approach: …

Our approach:
Integration of all components of the relation between the brand and its clients and prospects through an unique and customized digital portal, monoprix.fr
Extension of Monoprix experience to an expanded digital environment with mobile UGC platforms integration
Setting up of an innovation road map on 3 years concerning on-line distribution (sales systems and merchandising) and engagement

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Transcript

  • 1.
  • 2. Challenge:
    • Make Monoprix become one of the primary actor of on-line shopping and provide a digital experiment of discovery and services for day to day life
    Our approach:
    • Integration of all components of the relation between the brand and its clients and prospects through an unique and customized digital portal, monoprix.fr
    • 3. Extension of Monoprix experience to an expanded digital environment with mobile UGC platforms integration
    • 4. Setting up of an innovation road map on 3 years concerning on-line distribution (sales systems and merchandising) and engagement
  • E-commerce website
  • 5. E-commerce website
  • 6. E-commerce website
  • 7. Facebook Page
  • 8. Monoprix on social netwaork - video
  • 9. Results
    Results :
    • A 10 times increase of facebook fans
    • 10. Average basket, public and conversion rate impact
  • . Strategic Brand & Marketing Consulting
    . Digital Strategy
    . Integrated Advertising
    . @lternative TV, Digital Advertising & Media
    . Social Marketing, Content & Events
    . Performance Based Media - Acquisition
    . eCommerce
    . Relationship Marketing
    . Websites, Platforms & Applications
    . Mobile & Shopper Marketing
    . Consumer Research
    . Analytics, Data & Performance
    . Conversation Tracking & Analysis
  • 11.
  • 12. Enjeux :
    • Faire de Monoprix le point de passage obligé des courses en ligne tout en proposant une expérience digitale de découverte et de services pour la vie de tous les jours
    Notre approche :
    • Intégration de l'ensemble des composantes de la relation de la marque avec ses clients et ses prospects au sein d'un portail digital unique et personnalisé, monoprix.fr
    • 13. Extension de l'expérience Monoprix à un écosystème digital élargi intégrant le mobile, les réseaux sociaux et plateformes UGC
    • 14. Établissement d'une roadmap d'innovation sur 3 ans en terme de distribution en ligne (systèmes de vente et merchandising) et d'engagement (contenus et services relationnels)
  • Site internet e-commerce
  • 15. Site internet e-commerce
  • 16. Site internet e-commerce
  • 17. Page facebook
  • 18. Trailer Monoprix sur les réseaux sociaux
  • 19. Résultats
    Résultats :
    • X10 nombre fans sur facebook
    • 20. Impact panier moyen, audience et taux de transformation confidentiels
  • . Strategic Brand & Marketing Consulting
    . Digital Strategy
    . Integrated Advertising
    . @lternative TV, Digital Advertising & Media
    . Social Marketing, Content & Events
    . Performance Based Media - Acquisition
    . eCommerce
    . Relationship Marketing
    . Websites, Platforms & Applications
    . Mobile & Shopper Marketing
    . Consumer Research
    . Analytics, Data & Performance
    . Conversation Tracking & Analysis