Challenge: <br /><ul><li>How to make a remineralizing drink for high-level sportsman a competitor of soft drinks</li></ul>...
Create a brand territory which is at the same time anchored in a sport DNA and opened to everybody who is looking for self...
Accelerate the change of image by using statutory mass media: posting and TV</li></li></ul><li>Brandedplatform<br />Positi...
Branded  Platform<br />Positioning<br />The soft drink which allows self-transcendence <br />SIGNATURE<br />Moving Power<b...
Posting<br />
Social marketing (UGC operations)<br />
Results<br />Business Performance: <br /><ul><li>A 3% increase in volums in th 6 months after the campaign</li></ul>Brand ...
A 12 points increase for “ a brand made for me” on 15/24 years old target</li></li></ul><li>. Strategic Brand & Marketing ...
Enjeu : <br /><ul><li>Comment faire d’une boisson reminéralisante pour sportif de haut niveau un concurrent des soft Drink...
Créer un territoire de marque qui tout en s’ancrant dans son ADN sportif l’ouvre à tout ceux qui recherchent le dépassemen...
Accélérer le changement d’image en utilisant des mass media statutaires : affichage et TV.</li></li></ul><li>Plateforme de...
Plateforme de Marque<br />Positionnement<br />Le soft drink qui permet de se dépasser.<br />SIGNATURE<br />Moving Power<br...
Affichage<br />
Films TV<br />
Résultats<br />Performance business : <br /><ul><li>+ 3% en volume sur les 6 mois qui ont suivi la campagne</li></ul>Perfo...
Case Study 6:AM : Powerade
Case Study 6:AM : Powerade
Case Study 6:AM : Powerade
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Case Study 6:AM : Powerade

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Our approach:
Develop a branded platform which allows the brand to be repositioned in a mainstream market
Create a brand territory which is at the same time anchored in a sport DNA and opened to everybody who is looking for self-transcendence
Accelerate the change of image by using statutory mass media: posting and TV

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Case Study 6:AM : Powerade

  1. 1.
  2. 2. Challenge: <br /><ul><li>How to make a remineralizing drink for high-level sportsman a competitor of soft drinks</li></ul>Our approach:<br /><ul><li>Develop a branded platform which allows the brand to be repositioned in a mainstream market
  3. 3. Create a brand territory which is at the same time anchored in a sport DNA and opened to everybody who is looking for self-transcendence
  4. 4. Accelerate the change of image by using statutory mass media: posting and TV</li></li></ul><li>Brandedplatform<br />Positioning<br />The soft drink which allows self-transcendence <br />Mission<br />Give to those who want to push back their limits the booster drink they expected<br />Vision<br />We can expect from a soft drink more than just freshness and fun<br />Experience<br />Beyond the intense thirst-quenching: the revitalization<br />
  5. 5. Branded Platform<br />Positioning<br />The soft drink which allows self-transcendence <br />SIGNATURE<br />Moving Power<br />Mission<br />Give to those who want to push back their limits the booster drink they expected<br />Vision<br />We can expect from a soft drink more than just freshness and fun<br />Experience<br />Beyond the intense thirst-quenching: the revitalization<br />
  6. 6. Posting<br />
  7. 7. TV movies<br />
  8. 8. Website<br />
  9. 9. Social marketing (UGC operations)<br />
  10. 10. Results<br />Business Performance: <br /><ul><li>A 3% increase in volums in th 6 months after the campaign</li></ul>Brand performance: <br /><ul><li>A 10 points increase on brand reputation
  11. 11. A 12 points increase for “ a brand made for me” on 15/24 years old target</li></li></ul><li>. Strategic Brand & Marketing Consulting<br />. Digital Strategy<br />. Integrated Advertising<br />. Digital Advertising & Media<br />. Social Marketing, Content & Events<br />. Performance Based Media - Acquisition<br />. eCommerce<br />. Relationship Marketing<br />. Websites, Platforms & Applications<br />. Mobile & Shopper Marketing<br />. Consumer Research <br />. Analytics, Data & Performance<br />. Conversation Tracking & Analysis<br />
  12. 12.
  13. 13. Enjeu : <br /><ul><li>Comment faire d’une boisson reminéralisante pour sportif de haut niveau un concurrent des soft Drinks.</li></ul>Notre approche :<br /><ul><li>Développer une plateforme de marque qui permette de repositionner la marque dans un marché mainstream
  14. 14. Créer un territoire de marque qui tout en s’ancrant dans son ADN sportif l’ouvre à tout ceux qui recherchent le dépassement de soi.
  15. 15. Accélérer le changement d’image en utilisant des mass media statutaires : affichage et TV.</li></li></ul><li>Plateforme de Marque<br />Positionnement<br />Le soft drink qui permet de se dépasser.<br />Mission<br />Donner à ceux qui cherchent à repousser leur limite la boisson booster qu’ils attendaient.<br />Vision<br />On est en droit d’attendre d’un soft drink plus que de la fraîcheur et du fun.<br />Expérience<br />Au-delà de la désaltération intense : la revitalisation<br />
  16. 16. Plateforme de Marque<br />Positionnement<br />Le soft drink qui permet de se dépasser.<br />SIGNATURE<br />Moving Power<br />Mission<br />Donner à ceux qui cherchent à repousser leur limite la boisson booster qu’ils attendaient.<br />Vision<br />On est en droit d’attendre d’un soft drink plus que de la fraîcheur et du fun.<br />Expérience<br />Au-delà de la désaltération intense : la revitalisation<br />
  17. 17. Affichage<br />
  18. 18. Films TV<br />
  19. 19. Site Internet<br />
  20. 20. Marketing social (opérations UGC)<br />
  21. 21. Résultats<br />Performance business : <br /><ul><li>+ 3% en volume sur les 6 mois qui ont suivi la campagne</li></ul>Performance de marque : <br /><ul><li>+10 points de notoriété + 12 sur « une marque faite pour moi » sur la cible 15/24 ans</li></li></ul><li>. Strategic Brand & Marketing Consulting<br />. Digital Strategy<br />. Integrated Advertising<br />. Digital Advertising & Media<br />. Social Marketing, Content & Events<br />. Performance Based Media - Acquisition<br />. eCommerce<br />. Relationship Marketing<br />. Websites, Platforms & Applications<br />. Mobile & Shopper Marketing<br />. Consumer Research <br />. Analytics, Data & Performance<br />. Conversation Tracking & Analysis<br />

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