Webinar30 Ways toWrite KillerHeadlinesand otherCompellingContent
Of B-to-B buyers first usesearch engines to look forservices and products92%
Top 3That meansyou need tobe here…
…or end uphere!
Creating exceptional and uniquecontent is the key to generatingawareness and getting found!
“On average, 8 out of 10people read a headline”
“But only 2 will decide to readthe full copy”
What are the 4 ingredients of a killerheadline?
“Washes Wrinkles From YourFace and Fat From Your Body”
“Rub Your Stomach Away”
“Just 14 Days To RenewedHealth”
www.upworthy.com
How to cook your own killerheadline?And fortunately, we’re giving you a freeshortcut 
1
[Product] Trade Association Management Software[Pain Point] Losing members[Niche] Member Management[Target Market] Executi...
2
Focus on benefits…Why [target market] are choosing [product] to enjoy [benefit]Finally, you can have [benefit] and banish ...
Ask a question…What would your life look like without [pain]?What if you could [benefit / result] in just [time]?Would you...
Make it news worthy…Discover the link between [product] and [results]What most [target market] don’t know about [pain]How ...
Discover the link between[product] and [results].
Discover the link between AssociationManagement Software and growingyour membership!
3
Discover the unusual link betweenAssociation Management Software andexplosive membership growth.
Let’s re-cap
Attendees OnlyEXCLUSIVEFREE DOWNLOAD
10%OFFALL BLOG, WHITE PAPER, AND EBOOK WRITING SERVICESGET EXCLUSIVE SAVINGS NOWTweetAttendees OnlyEXCLUSIVE
.comARE YOU READY TOYOUR MARKETING?TRANSFORMCONTACT US TODAY AT
30 Ways to Write Killer Headlines and Other Compelling Content
30 Ways to Write Killer Headlines and Other Compelling Content
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30 Ways to Write Killer Headlines and Other Compelling Content

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Join Reed Overfelt, CEO of FullQuota, and world-renowned copywriter Amy Harrison to discuss the critical points to writing great content and compelling headlines. In this session you’ll learn practical, actionable tips to dramatically improve your subject lines, headlines and other content.

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  • Image source - Purchased from iStockphoto (http://www.istockphoto.com/license) Istock Photo -File #: 18596624
  • Image Source: FlikerCCAC North LibraryWe talked about how creating, optimizing and promoting exceptional and unique content is the secret to the top of the funnel. It's also the secret to the middle of the funnel – it’s the key to nurturing your prospects. It's all about content today. And there's a reason for that.
  • On average, 8 out of 10 people read a headline…Butonly 2will decide to read the full copyWalk away from averageWrite stronger headlines and get more prospects reading your copy
  • On average, 8 out of 10 people read a headline…Butonly 2will decide to read the full copyWalk away from averageWrite stronger headlines and get more prospects reading your copy
  • Source: Eugene Schwartz
  • Source: Eugene Schwartz
  • Source: Eugene Schwartz
  • General Framework Source: © 2010 Harrisonamy Copywriting / Amy Harrison / www.harrisonamy.com
  • Source: © 2010 Harrisonamy Copywriting / Amy Harrison / www.harrisonamy.com
  • Source: © 2010 Harrisonamy Copywriting / Amy Harrison / www.harrisonamy.com
  • Source: © 2010 Harrisonamy Copywriting / Amy Harrison / www.harrisonamy.com
  • Source: © 2010 Harrisonamy Copywriting / Amy Harrison / www.harrisonamy.com
  • Remember the 4 ingredients: Drama Emotion or ImpactSomething UnexpectedAudience Interests
  • Transcript of "30 Ways to Write Killer Headlines and Other Compelling Content"

    1. 1. Webinar30 Ways toWrite KillerHeadlinesand otherCompellingContent
    2. 2. Of B-to-B buyers first usesearch engines to look forservices and products92%
    3. 3. Top 3That meansyou need tobe here…
    4. 4. …or end uphere!
    5. 5. Creating exceptional and uniquecontent is the key to generatingawareness and getting found!
    6. 6. “On average, 8 out of 10people read a headline”
    7. 7. “But only 2 will decide to readthe full copy”
    8. 8. What are the 4 ingredients of a killerheadline?
    9. 9. “Washes Wrinkles From YourFace and Fat From Your Body”
    10. 10. “Rub Your Stomach Away”
    11. 11. “Just 14 Days To RenewedHealth”
    12. 12. www.upworthy.com
    13. 13. How to cook your own killerheadline?And fortunately, we’re giving you a freeshortcut 
    14. 14. 1
    15. 15. [Product] Trade Association Management Software[Pain Point] Losing members[Niche] Member Management[Target Market] Executive Director[Results] Retaining and adding members[Benefit] Increasing revenue[Time] 90 days or less
    16. 16. 2
    17. 17. Focus on benefits…Why [target market] are choosing [product] to enjoy [benefit]Finally, you can have [benefit] and banish [pain]How you can increase [results / benefit] by X%, Y% or even Z%
    18. 18. Ask a question…What would your life look like without [pain]?What if you could [benefit / result] in just [time]?Would you want to know how to [benefit] by getting rid of [pain]?
    19. 19. Make it news worthy…Discover the link between [product] and [results]What most [target market] don’t know about [pain]How [product] works to [benefit]
    20. 20. Discover the link between[product] and [results].
    21. 21. Discover the link between AssociationManagement Software and growingyour membership!
    22. 22. 3
    23. 23. Discover the unusual link betweenAssociation Management Software andexplosive membership growth.
    24. 24. Let’s re-cap
    25. 25. Attendees OnlyEXCLUSIVEFREE DOWNLOAD
    26. 26. 10%OFFALL BLOG, WHITE PAPER, AND EBOOK WRITING SERVICESGET EXCLUSIVE SAVINGS NOWTweetAttendees OnlyEXCLUSIVE
    27. 27. .comARE YOU READY TOYOUR MARKETING?TRANSFORMCONTACT US TODAY AT

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