Page | 1
How to Stay Ahead
of Product and Go-To-
Market Innovations
in the Mobile
Technology Industry
CASE STUDY
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Why Choose Fuld
T...
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
A Mobile Market R...
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
New Entrants Ever...
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Those Who Know
Ke...
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Bringing Competit...
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Steady Intelligen...
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Degree of Difficu...
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Think a similar s...
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
NORTH
AMERICA
Glo...
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How to Stay Ahead of Product and Go-To-Market Innovations in the Mobile Technology Industry

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A mobile technology company that offers real-time interoperability (RTI) solutions for otherwise incompatible mobile platforms and mobile networks faced growing threats from competitors in both product development and go-to-market activities. Working with Fuld + Company, the client was able to establish competitive profiles of competitors, assess threats, and get a handle on relevant industry trends.

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How to Stay Ahead of Product and Go-To-Market Innovations in the Mobile Technology Industry

  1. 1. Page | 1 How to Stay Ahead of Product and Go-To- Market Innovations in the Mobile Technology Industry CASE STUDY
  2. 2. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Why Choose Fuld There was an enormous amount of learning on our end because we had not had a competitive intelligence function in the company until we made a key hire. Fuld did excellent work and we continue to benefit from it. Most helpful were the predictions about the industry, which have proven to be true. − Market Intelligence Manager from the company Client Testimonial
  3. 3. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM A Mobile Market Requires an Agile Company A mobile technology company that offers real-time interoperability (RTI) solutions for otherwise incompatible mobile platforms and mobile networks faced growing threats from competitors in both product development and go-to-market activities. Working with Fuld + Company, the client was able to establish competitive profiles of competitors, assess threats, and get a handle on relevant industry trends. The result: they acquired a baseline understanding of the competitive landscape and established an ongoing intelligence operation affording greater strategic agility in the face of rapid innovation. Case Overview
  4. 4. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM New Entrants Everywhere Key Business Challenges The client faced more than a dozen well-established competitors around the world. At the same time, rapid technological advances and low barriers to entry had made it possible for new entrants to pop up everywhere. Between the established competitors and these new rivals, the client had seen revenue decline in the segment.
  5. 5. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Those Who Know Key Business Challenges • A fluid technological landscape . . . • tiers of competitors ranging from giants to upstarts . . . • a rich field of potential acquisitions . . . • a market that was a constantly shifting kaleidoscope of pricing and product innovations . . . Getting a handle on the market’s speed and complexity would require tapping into highly specialized knowledge possessed by only a small number of people around the world.
  6. 6. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Bringing Competitors, Customers, and the Industry into Strategic Focus The Fuld Approach Despite the difficulty of access to genuine knowledge about the market, Fuld was able to uncover, among other things, the key components of relevant competing platforms, pricing tactics and philosophies, relevant strategic partnerships, product sales strategy, and product development challenges. On the customer side, we provided insights about the criteria that drove RTI vendor selection, how customers viewed various vendors, and other components of their purchase decisions. And in the industry at large, we identified relevant trends in apps, analytics, talent, and industry consolidation – insights that we presented to the company’s Board of Directors.
  7. 7. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Steady Intelligence in a Volatile Market Key Business Impact The competitor profiles and threat assessment enabled the client to establish an ongoing market intelligence capability that was automated to distribute timely updates to the appropriate people throughout the company. This intelligence, combined with our industry insights, positioned the company to make more fully informed strategic decisions in a fast- moving market.
  8. 8. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Degree of Difficulty: High The Fuld Review Given a far from transparent market and the limited number of people who can speak authoritatively on the product and go-to-market innovations we were investigating, we understood the magnitude of the challenge we faced. So did the client. But through our way of working together – sharing intelligence weekly and constantly sharpening the focus – we were able to hit the bull’s-eye and provide an accurate baseline for ongoing intelligence and actionable industry insights.
  9. 9. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Think a similar solution could work for your organization? CONTACT US fuld.com/solutions
  10. 10. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM NORTH AMERICA Global US Headquarters 131 Oliver Street , 3rd Floor | Boston, MA 02110 | USA |  +1 617 492 5900 EUROPE London: 20 Conduit Street | London W1S 2XW | United Kingdom |  +44 (0) 7659 6999 ASIA PACIFIC Manila: 3402 One Corporate Centre | Julia Vargas cor. Meralco Ave. | Ortigas Center, Pasig City | Philippines |  +63 (0) 706 3292 About Fuld + Company WHO WE ARE Since 1979 Fuld + Company have pioneered competitive intelligence, and today we work with leading companies worldwide to deliver the competitive and market insights they need to make better business decisions. We don’t rest on our history and past successes. This means working hard to deliver uncompromising analysis that generates sound advice and earns us enduring partnerships with our clients. WHY CHOOSE US We are driven to expose our clients to insights about their industry, their competition and a changing market; designed to help avoid surprises and industry shocks. Through deep research, penetrating analysis and strategic gaming + advisory expertise, our team of professionals help you identify and solve tactical and strategic challenges. We help reduce the risks associated with business-critical decision making. COMPETITIVE + MARKET INTELLIGENCE Competitive + Brand Insights War Games / Competitive Simulations Market Analysis, Share + Sizing Supply Chain Mapping GO-TO-MARKET STRATEGY Brand + Product Positioning / Launch Support Product Portfolio Roadmap New Market Entry / Segmentation Value Chain Analysis Life Cycle Management Win / Loss Bid Support CORPORATE STRATEGIC PLANNING Early Warning + Scenario Planning Sales Force Effectiveness Merger/Acquisition + Licensing Innovation Strategy Business Model / Industry Convergence

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