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The Sky is not the Limit – Opportunities Below, In and Above the Clouds


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Cloud implementations are no longer a question of "if" but rather "when". …

Cloud implementations are no longer a question of "if" but rather "when".

André Kiehne, Vice President, Cloud Business, Fujitsu, discusses use case of how some companies are already leading the pack successfully by utilizing cloud technologies to improve their business considerably.

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  • 1. Harvesting CloudBenefits Room 13b
  • 2. Harvesting Cloud Benefits – Room 13bReshaping IT The Sky is not the Limit – Opportunities Below, In and Above the Clouds André Kiehne Vice President Cloud Business Fujitsu F jit 14:00 h 1
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  • 4. The Sky Is Not The LimitOpportunities Below, In, and Above the CloudsAndre KiehneVice President Cloud BusinessFujitsu Technology Solutions Copyright 2011 FUJITSU
  • 5. Agenda1. The Cloud is Here to Stay2. Bridging Today d Tomorrow2 B id i T d and T3. The Cloud in Reality 4 Copyright 2011 FUJITSU
  • 6. Cloud is the New Black 5 Copyright 2011 FUJITSU
  • 7. Can You Really Dare Not to Dare?Cloud usage Data explosion 1.8ZB 1 8ZB 74% 20ZB of companies are using WW growth in total data amount cloud services. in the next ten years. The Disruptive CloudCloud usage on the sly Shift in software 83% 33% of business units using cloud servi- of the Software Market takes some ces without letting their IT dept know. form of flexible license model. 6 Copyright 2011 FUJITSU
  • 8. The Consumerization of IT Drives CloudShift in Device Preference The Social Enterprise 2011 sells more Social collaboration, blogs, chat, Smartphones than PCs. social app, app stores, and more. The Innovative CloudBring Your Own Device NFC, Augmented Reality IT allowances brings choice, but also Superior backend to deliver real-time challenges around trust & security processing & content to devices and apps. 7 Copyright 2011 FUJITSU
  • 9. Open Source will Accelerate the Shift in Software to Cloud By 2012, at least Costs savings and more flexibility 80% of commercial Rich functionality and user Experiences software packages will include some Low entry barrier for customers elements of open- source technology No license fees no maintenance fees, Just Transactions, Infrastructure and additional services 8 Copyright 2011 FUJITSU
  • 10. But Despite All Facts: Cloud is a Journey Vendor Data health & Trust is protection Security viability Important is key Access Data to limited residency skill set Foster os e Complian- p Flexibility change & ce & Legi- to adjust transfor- slation mation Consul- Hybrid tative model approach At your own pace 9 Copyright 2011 FUJITSU
  • 11. Start Today and Prepare Yourself for Tomorrow Today (2011) Tomorrow (2015) Today the Cloud can: Business innovation Improve business agility Increased competitiveness With a successful Increase scalability Cloud adoption, Improved employee Reduces costs R d t this will lead to … mobility Now vs. 5 Years 47% 64% 113% 100% Agility Scalability Cost Efficiency Innovation Capex to Competitive Mobility Other Customer Cloud APIs Opex DemandCloud Adoption Drivers // Source: Northbridge // 2011 Future of Cloud Computing Survey // June 2011 10 Copyright 2011 FUJITSU
  • 12. Why is Cloud Important for You? I can I can deliver I can I can rapidly innovation drive down address new respond and rapid growth cost by elimi- markets to strategic to my business nating redundant by joining a as well as short with low start up p capacity and strong eco- term business costs and less exploiting scale. system. needs by calling risk. whatever I need from unlimited IT capacity. 11 Copyright 2011 FUJITSU
  • 13. Proof Points from Customers and Partners rapidly innovation drive down address new respond p cost markets 12 Copyright 2011 FUJITSU
  • 14. RTT is Challenging Reality RTT Frucor VBH Kendox Verpura ITAC Unilab Toyota Dynamic IT infrastructure for entering the SaaS market rapidly p y respond Very short customer acquisition periods and project setups Using dedicated graphic power combined with shared server and storage resources Hybrid Cloud model 13 Copyright 2011 FUJITSU
  • 15. VBH is Enjoying Balance Sheet Savings RTT Frucor VBH Kendox Verpura ITAC Unilab Toyota Goal to grow globally drive down cost Avoidance of capital and administration costs Private Cloud incl. Backup operations by Fujitsu Cost-savings of about 25% p p compared to own operations 14 Copyright 2011 FUJITSU
  • 16. Kendox is Providing their HR Files Solution via the Cloud RTT Frucor VBH Kendox Verpura ITAC Unilab Toyota Diperia is HR software to administer employee files innovation Decided for cloud also for matters of higher security Kendox is aiming at new target- groups from the cloud Award-winning solution 15 Copyright 2011 FUJITSU
  • 17. Verpura Offers its Software "as a Service" RTT Frucor VBH Kendox Verpura ITAC Unilab Toyota Cloud/SaaS as a new sales and delivery channel address new Not bound to traditional markets license business Globalization strategy Sees marketplace as a strategic element CEO of an ISV Verpura is getting 75% from customer revenues 16 Copyright 2011 FUJITSU
  • 18. The Time is Now 90% of the German Mittelstand Mitt l t d do not make use of cloud services services. … L t help you change th t Lets h l h that 17 Copyright 2011 FUJITSU
  • 19. A Paradigm Shift Changes User Behavior Today and in the past Tomorrow and ready today Purchase software Purchase hardware Find space in data center Get a Login Create migration plan Setup development & test Configure systems Configure databases Configure networks Pay IT Specialist Count CPU’s or licenses Migration More … 18 Copyright 2011 FUJITSU
  • 20. Preview our Business Solutions Store 19 Copyright 2011 FUJITSU
  • 21. Is the Sky the Limit? No! Human centric Human-centric It is our intelligent Society creativity Business Solutions Store Software as a Infrastructure as Service a Service Business Platform as a Process as a Service Service Dynamic Infrastructures D i I f t t 20 Copyright 2011 FUJITSU
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  • 24. Our Offerings for Your Cloud Journey Advisory and Storage Assessment Compute Services VMware Private Cloud Legacy Hybrid Cloud Modernization Services for Azure BX 400 Cloud Connect Private Cloud Fujitsu Private Cloud Local Cloud Cloud Local Cloud Global Cloud Global Cloud Portfolio Productivity Suite Managed Mobile, Business Messaging as a Service Enablement SecDocs as a Service Services CRM Services Business Solutions Store 23 Copyright 2011 FUJITSU
  • 25. Challenges to Cloud Adoption Security Border Controls Can I safely put cor- How do I ensure my porate data outside data stays where it my firewall? needs to be? Will I be able to move Can I use my current my data and applica- y pp licenses or what licen- tions if I decide to move? ses will work in a Cloud? Lock-In License Options 24 Copyright 2011 FUJITSU
  • 26. Our Journey – More to ComeAcross the Fujitsu group, estimated > 30 customerscloud-related investmentsof 1 billion € in FY10 > 15 customers Launched Many SFDC 24th Sep p >70 customers customers and (incl. Try & Buy) desktop on >200 2012 80 partners demand customers 31 ISVs 15 ISV ISVs 2011 49 SaaS ISV applications Marketplace 2010 Cloud Connect Interim Azure Productivity 2009 Appliance Japan Suite (e.g. Global Platform Exchange) Cloud Strategy gy UK&I, Australia USA, UK&I Australia, USA SecDocs S D Announced IaaS Platforms Singapore, Europe … Windows Azure launched Over 40 SaaS Announcement UK, Germany offerings in Japan & Fi l d Finland IaaS Platform Huge IP pool launched Australia Global Platform Japan ISV P Program Today 25 Copyright 2011 FUJITSU