Making the Cloud Real


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One year later, Australia’s first Public Cloud is now a reality. For organizations about to embark into the cloud, there are many aspects to consider.

Craig Baty, Exec. GM & CTO, Fujitsu ANZ, details the cloud journey that Fujitsu has undertaken both locally and worldwide. What would they have done differently, what did they do right and what is the reality of cloud available in Australia today?

Craig addresses what Fujitsu’s customers wanted, what it took to build the cloud , what was delivered, what customers used the cloud for and the industry response.

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Making the Cloud Real

  1. 1. Harvesting CloudBenefits Room 13b
  2. 2. Harvesting Cloud Benefits – Room 13bReshaping IT Making the Cloud Real Craig Baty EGM Marketing & CTO Fujitsu Australia 14:00 h 1
  3. 3. 2
  4. 4. Making the Cloud RealCraig BatyExecutive General Manager & Chief Technology OfficerFujitsu Australia and New Zealand Copyright 2011 FUJITSU
  5. 5. Copyright 2011 FUJITSU
  6. 6. The Journey Unfolds What We Said We Would Do CIO Cloud Needs A Specific A t li N d S ifi Australian Need What we Actually Did The Building and Launch of an Australian Local Cloud Some Challenges Along the Way Making it real for our customers The Journey Continues Is Cloud Overhyped Now? Fujitsu’s Unfolded Cloud Portfolio 5 Copyright 2011 FUJITSU
  7. 7. The Journey Unfolds What We Said We Would Do CIO Cloud Needs ASSpecific Australian Need ifi A t li N d What we Actually Did The Building and Launch of an Australian Local Cloud Some Challenges Along the Way Making it real for our customers The Journey Continues Is Cloud Overhyped Now? Fujitsu’s Unfolded Cloud Portfolio 6 Copyright 2011 FUJITSU
  8. 8. The Cloud Vision (aka ‘IT Doesn’t Matter!’) Technology use moves to a utility model, measured according to resource consumption .Services are defined and consumed on the basis of outcomes such as availability or performance Technology resources are modular highly scaled and can be modular, provisioned rapidly, elastically and dynamically Energy efficiency as a key goal in the provision of infrastructure Financial models emphasise operational expenditure p p p Organisations will consume technology services from a variety of physical channels - some public, some t t d and some private h i l h l bli trusted d i t Cloud services will be traded as commodities / utilities 7 Copyright 2011 FUJITSU
  9. 9. A Specific Australian Need Australians have very high levels of concern about data sovereignty and privacy in the cloud Benefits Concerns low medium high Top3-Benefits (Top3-Box) Level of Concerns*(2 2 38 60 Better medical care 55% Better allocation of natural resources 43% More security (biometric) 41% Top3-Concerns about data which should be kept private (T 3 B ) (Top3-Box) Benefits overweight concerns regarding(1 (Top3-Box) Financial details 82% Future scenario: Society-wide 52% Personal data 72% Future scenario: Individual 21% Medical records 68% Responsibilities Feelings about the future** low medium high not excited neutral excitedPersonal responsibility**(3 23 49 28 29 31 40Expectations regarding data protection*(4 Most trusted institution Solutions for improving security (ranked by Top3-Box) Financial companies 31% 70 73 75 Government 18% IT companies 15% Large online companies 15% Strong differences to other countries +/-5% and more Small online companies 3% *Used colour code: = Top3-Box = Center4-Box = Low3-Box Third party providers 3% **Used colour code: = Top2 Box Top2-Box = Center1 Box Center1-Box = Low2 Box Low2-Box 25 22 21 1) Society Q1B/D/E vs. Individual Q1A/C 2) Index across all items from Q3, except Q3D 5 5 4 3) Index across all items Q6 Governments Companies IT Companies 4) Index across all items Q8-10 8 Copyright 2011 FUJITSU
  10. 10. The Journey Unfolds What We Said We Would Do CIO Cloud Needs A Specific A t li N d S ifi Australian Need What we Actually Did The Building and Launch of an Australian Local Cloud Some Challenges Along the Way Making it real for our customers The Journey Continues Is Cloud Overhyped Now? Fujitsu’s Unfolded Cloud Portfolio 9 Copyright 2011 FUJITSU
  11. 11. We Began With this definition… in Feb ‘10Fujitsu defines a Cloud Service as the consumption of; Infrastructure, anapplication, an activity or content of which that consumption comprisesthree distinct characteristics: Pay per use Elastic and Scalable Self Service 10 Copyright 2011 FUJITSU
  12. 12. Which Grew Into This… A technology or a business process delivered as gy p a service in a way that is elastic and scalable, pay per use and self service. Elastic and Scalable Pay per Use Self Service 11 Copyright 2011 FUJITSU
  13. 13. The Cloud Campaign Launches… 12 Copyright 2011 FUJITSU
  14. 14. Some Challenges Along The Way Technology issues were minor: Cloud itself built based on Fujitsu Hardware (Primergy & Eternus), plus Cisco, Microsoft, Symantec, VMWARE, Cisco Microsoft Symantec VMWARE and CA Technologies Two Tier III Data centres house the Cloud – linked for Manual or Automatic Failover (<35Kms apart) Billing Engine – designed and built for purpose in Australia by Fujitsu Fujitsu Self-Service Portal – Added Cloud Provisioning and Service Assurance - designed and built for purpose in Australia by CA Technologies to our specs 13 Copyright 2011 FUJITSU
  15. 15. Some Challenges Along The Way Challenges that took longer than expected: Commercial Legal L l Went Li W t Live on Target T t Licensing Sept 26th 2010 Back to Back SLA s SLA’s Volcanic Ash (Part 1 – Iceland) 14 Copyright 2011 FUJITSU
  16. 16. Industry Response (Longhaus, IDC)Fujitsu Ranked #2“Fujitsu demonstrated outstanding Solid technical foundation withresults in the following areas, which g use of innovative cloudalong with their solid experience in management tools; andtraditional ICT service delivery Highest reported service levelbusiness models, contributed to their commitment of all the vendorsnumber 2 overall ranking status: g assessed. assessed ” Strong local revenue and good Sam Higgins, support for Australian enterprise Research Director buyers with partnerships capable Longhaus of delivering the Fujitsu solution Australia-wide; A top 10 ranking for on-shore delivery with local data centres capable of delivering trusted IaaS, along with extensive international data centre delivery capability; Second highest overall score for criteria relating to the flexibility and breadth in an overall cloud computing business model; p g ; 15 Copyright 2011 FUJITSU
  17. 17. Customer Journeys – Australia & New Zealand Toy SA yotaSLS ency SuccessGovt. Age Frucor Stories giesCA Technolog Westpac 16 Copyright 2011 FUJITSU
  18. 18. Surf Life Saving Australia Challenge Reduce administrative burden Toy SA Support expansion plansSLS yota Improve cost efficiency Solution A centralised operational data store (CODS) Member portal ncyGovt. Agen Frucor Business Benefits Cost efficiencies Reduced administrative overhead Single point SLSA system access Improved data collection and analysisCA Technologies “The new Fujitsu cloud solution helps us o ercome the ne F jits clo d sol tion s overcome Westpac severe limitations on the dollars we have to spend on IT.” Gary Daly, National IT Manager, Surf Life Saving A Australia 17 Copyright 2011 FUJITSU
  19. 19. Frucor (Subsidiary Of Suntory) Challenge Improve customer service responsiveness Toy SA Leverage current SAP investmentSLS yota Match ICT flexibility to demand fluctuations Solution Migration to SAP cloud ncy Business BenefitsEnv. Agen Frucor F Allocation of ICT resources on demand Leveraging in-house SAP expertise Migration to a more reliable high-performance platform Net gain on the total energy consumption of the alternative solutionCA Technologies “ Fujitsu has the most mature cloud solution in the region. j g Westpac And it has great people on the ground across its data centres and SAP Support.” Paul Miller, Group IS Manager (AU & NZ), Frucor A Beverages 18 Copyright 2011 FUJITSU
  20. 20. Toyota Challenge Make dealer data available and reliable Toy SA Increase data securitySLS yota Leverage existing system investment Solution Fujitsu’s cloud-based managed services ncy Business BenefitsGovt. Agen Frucor Greater availability, reliability and security Confidence in ‘TUNE’ operating efficiently and effectivelyCA Technologies “The ab y to c a ge the co gu a o o IT resources to e ability o change e configuration of esou ces o meet our TUNE business needs will provide Toyota with a Westpac robust and secure IT strategy for our software application.” James Scott, Divisional Manager IS Division, Toyota , g , y A Australia 19 Copyright 2011 FUJITSU
  21. 21. Westpac Challenge Integrate disparate platform to consume Toy Microsoft collaboration suite SASLS yota Migrate and on-board really quickly Cash availability constraint as mortgage funding grows SolutionGovt. Agency Microsoft suite hosted out of Fujitsu data centre in Australia Frucor Business Benefits No capital expenditure Highly Hi hl secure service i Flexible and quick to deployCA Technologies “From a data sovereignty point of view, financial services From view Westpac providers cant allow data to be offshore…….Fujitsu provided both the cheapest and most effective way.” Bob McKinnon - Westpac Group technology A executive ti 20 Copyright 2011 FUJITSU
  22. 22. CA Technologies Challenge Scalable platform to support PPM suite Toy SA Rapid, Rapid cost-effective responses that fit theSLS yota changing infrastructure needs of clients Solution Infrastructure as a ServiceGovt. Agency Business Benefits Frucor High level of security and availability Confidence in a strongly managed cloud platform “We felt it was important to offer our customers … local hosting options through a trusted partner. Fujitsu has ies CA Technologi filled this role and I’m confident that our local customer Westpac base will benefit directly from this move.” Vice President and Area Manager, CA Technologies, A Australia & New Zealand. 21 Copyright 2011 FUJITSU
  23. 23. Australian Electoral Commission Challenge Reduce periodic stress on resources Toy SASLS yota Solution Secure Internet Gateway and Web Hosting Service External e-mail Web hosting of critical AEC applications and information, Virtual tally room encyGovt. Age Frucor Business Benefits Timely and accurate reporting on the results of the 2010 Federal Election Ability to assist with the 2011 NSW State Election and future elections around Australia.CA Technologies “In “I partnership with F jit , th AEC was able to deliver t hi ith Fujitsu the bl t d li Westpac the Virtual Tally Room for the 2010 Federal Election seamlessly and efficiently.” A Tim C Ti Courtney, CIO, Australian Electoral Comission t CIO A t li El t lC i i 22 Copyright 2011 FUJITSU
  24. 24. The Journey Unfolds What We Said We Would Do CIO Cloud Needs A Specific A t li N d S ifi Australian Need What we Actually Did The Building and Launch of an Australian Local Cloud Some Challenges Along the Way Making it real for our customers The Journey Continues Is Cloud Overhyped Now? Fujitsu’s Unfolded Cloud Portfolio 23 Copyright 2011 FUJITSU
  25. 25. Hype-o-Meter- What The Australian Market Thinks! Cloud & NBN have received a lot of publicity in recent months. Is the Hype Justified? Cloud Computing is Over-hyped, The National Broadband But Still Important p Network Really is Important Overhyped - Overhyped - Important ImportantUnderhyped - Overhyped - Underhyped - Overhyped -Not Important Not Important Not Important Not Important Underhyped - Underhyped - Important Important n=207 Source: Connection Research, Insights Quarterly, Q3 2011 24 Copyright 2011 FUJITSU
  26. 26. What Are CIO’s Putting In The Cloud Are you using cloud computing for any of the following applications? Ranked (Order of use) Application 1 g g Email & Messaging 2 CRM & Sales Force Automation 3 Disaster Recovery/Business Recovery 4 End User Collaboration/Workflow 5 Order Processing/Customer Service 6 End User Productivity Applications 7 Other Financial Systems 8 Archiving 9 ERP/Core Business Systems n=207 10 BI (Business Intelligence) Source: Connection Research, Insights Quarterly, Q3 2011 25 Copyright 2011 FUJITSU
  27. 27. Spending On Cloud Is Growing Have you allocated a specific budget in the next 12 months for any of the following activities? Tablet PCs for end users 37,4 21,9 32,3 8,4 Desktop virtualisation 36,1 27,7 22,6 13,5 Unified communications 37,0 30,5 21,4 11,0 Cloud Computing 52,3 19,4 15,5 12,9 Development of a "private 62,2 17,9 10,9 9,0 cloud" No, t N not considering id i n=207 Source: Connection No, but considering in next budget period Research, Insights Quarterly, Q3 2011 26 Copyright 2011 FUJITSU
  28. 28. What We Deliver: Fujitsu Cloud 27 Copyright 2011 FUJITSU
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  31. 31. Backup Slides 30 Copyright 2011 FUJITSU
  32. 32. Services For The Journey 31 Copyright 2011 FUJITSU
  33. 33. A Complete Cloud Vision Fujitsu will have the ability to take any workload into the right Cloud and provide a unified Cloud experience to the user and a single integrated management platform for IT Enterprise & Government Legacy Workloads Enterprise Workloads End User Medium Workloads Business Distributed Workloads New Private Market IT Cloud 32 Copyright 2011 FUJITSU
  34. 34. Why Is Cloud Important? I can rapidly respond I can deliver to strategic as well as innovation short term business and rapid growth to my needs by calling business with low start up p whatever I need from costs and less risk unlimited IT capacity I can I can drive down cost consume technology by eliminating redundant y g services in the most capacity and exploiting energy efficient way scale 33 Copyright 2011 FUJITSU
  35. 35. Fujitsu Global Cloud Platform – Live in ANZ Feb ‘11 Fujitsu Global Cloud Platform (Live in Australia-Feb 7th, 2011, globally on June 7th 2011) – Fujitsu’s global standard for IaaS. A large pool of virtualized resources that provides a virtualization platform environment customizable for customer’s needs. Now Live in: •Japan J •UK, •Australia •Singapore •Germany •US Variety of resources – simple configuration system with stand-alone VMs, to multiple network subnets separated using firewall and load balancing rules. Admin – Users have admin privilege for VM operating systems to install and deploy SW and apps. 34 Copyright 2011 FUJITSU
  36. 36. Fujitsu Microsoft Azure Cloud Platform Live in Japan-June 7th, 2011-available globallyAs a Platform as a Service: the Windows Azure platform is a set of cloud computingservices that can be used together or independently that enable: Developers use existing skills and familiar tools to develop cloud applications ISVs and System Integrators rapidly reach market and pay as you go IT Managers gain access to a new set of resources without adding complexity Businesses of all sizes to quickly respond as business needs change q y p g 35 Copyright 2011 FUJITSU