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Clouds and the transformation process: bridging today and tomorrow


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Clouds and the transformation process: bridging today and tomorrow

Clouds and the transformation process: bridging today and tomorrow

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  • 1. Jan A. Stoetzel, DirectorProductmarketing Cloud ComputingCEMEA&ILisboa, 11.11.2010 Copyright 2010 FUJITSU 0
  • 2. # 3 In Global IT Services Ranking Rank Company Share % #1 IBM 7.2% 1. Created – "One Fujitsu" – worldwide #2 HP 4.5% 2. Complete portfolio – services & IT #3 Fujitsu 3.1% products #4 Accenture 2.7% 3. Establishing the ability to deliver globally #5 CSC 2.1% consistent services and products Others 80.4% 4. Industrialization of data centre services Grand Total 100% 5. Infrastructure as a Service – "open for business“ and already serving customers Net Sales FY08* US$ billion 6. Data centre service growth despite the IT Services 27,6 (54.7%) recession Systems Platforms 6.7 (13.3%) 7. Clear strategy: Globalization and Cloud Other Products 16,1 (32.0%) Total 50,5 (100 %) • Fujitsu Group consolidated figures for fiscal year ended March 31, 2010 • US$1 = ¥93,43, €1 = ¥ 125,93 1 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 3. Why Fujitsu Focuses on Cloud Cloud is a game changer – from traditional HW to services Fujitsu’s technological expertise is a key pre-requisite  Global IT Portfolio is ideal basis for the Dynamic Cloud • Dynamic Cloud Services to let customers use our Cloud • Dynamic Cloud Infrastructures to let customers build their Cloud  We enable enterprises to combine the best by using different Cloud types • Public, Trusted, Private / Enterprise and Hybrid Cloud We believe in it and are an active driver for an intelligent society  Generate new business opportunities and business communities  Contribute a great deal to improve standard of living and quality of work / life balance INTERNAL USE ONLY 2 Copyright 2010 FUJITSU
  • 4. Agenda- A disruptive technology - So what?- A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios
  • 5. - A disruptive technology - So what?- A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios
  • 6. How disruptive is Cloud Computing?  Through 2014 Public IT Cloud Services Will Grow at More Than Five Times the Rate of Traditional IT Products  By 2012, all Fortune 1000 firms will use some level of cloud computing  25% of IT will be delivered through nontraditional models And that´s the end of IT, performance, security, portfolio sourcing and vendor management as we know it.Source: Worldwide and Regional Public IT Cloud Services 2010-2014 Forecast IDC 2009 The Executive Guide to Strategy and Governance in a Cloudy World GARTNER Sep 2010 5 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 7. The pace of changeIn the past 10 years, who benefitedmost from changes in your industry? 38% 31% 26% 5% Traditional My No New Competitors Company Idea Competitors Source: Gary Hamel/MCI Gallup Studie 6 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 8. Think out of the boxWhich strategy drove the successof these new competitors? 62% 31% 7% Higher level of No They changed professionalism Idea the rules of & efficiency the game Source: Gary Hamel/MCI Gallup Studie 7 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 9. Any Learning?Looking 10 years into the future:Who will be your strongest competitors? 64% 34% 2% Existing No New Competitors Idea Competitors Source: Gary Hamel/MCI Gallup Studie 8 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 10. Technology - IT infrastructure Evolution  New technologies drive IT infrastructure to the next leveltranformation Cloud Computing Managed Infrastructures Tools for Orchestration HyperVisor Industry Standards time ©2010 FUJITSU TECHNOLOGY SOLUTIONS 9
  • 11. - A disruptive technology- So what?- A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios
  • 12. IDC Cloud Services Definition - updated Cloud Services Consumer and Business products, services and solutions delivered and consumed in real-time over the Internet  Shared, standard service – built for a market (public), not a single customer  Solution-packaged – a “turnkey” offering, integrates required resources  Self-service – admin, provisioning; may require some “on-boarding” support Key  Elastic scaling – dynamic and fine-grainedAttributes  Use-based pricing – supported by service metering  Accessible via the Internet/IP – ubiquitous (authorized) network access  Standard UI technologies – browsers, RIA clients and underlying technologies  Published service interface/API – e.g., web services APIs Public - open to a largely unrestricted universe of potential users; designed for Deployment a market, not a single enterprise Models [Note: large gray zones Private - designed for, and access restricted to, a single enterprise (or between these extended enterprise); an internal shared resource, not a commercial two broad categories] offering; IT Org is the “vendor” of the shared/std service to its users 11
  • 13. IT Cloud Services Taxonomy IT Cloud Services Cloud Applications (Apps-as-a-service) App Dev/Test App Deploy Cloud (Application) Platforms (Platform-as-a-Service) Cloud Infrastructure (Infrastructure-as-a-Service) 12
  • 14. - A disruptive technology- So what?- A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios
  • 15. Why cloud computing NOW? Demographic Urbanism Women on the rise IT SOCIETY 14
  • 16. Make or buy?VISIT 2010 – Fujitsu Forum Europe 15 Copyright 2010 FUJITSU
  • 17. Fujitsu cloud strategy Software Current Focus as a Service Platform 1 2 3 4 as a Service Phase FOUR Infrastructure 1 2 3 4 as a Service Content Phase THREE Consumption 1 2 3 4 Customers subscribe Activity to brokered business Consumption services integrated by 1 2 3 4 Phase TWO Customers subscribe service suppliers at a price and quality to business services, determined by Application specified in business Phase ONE Consumption not technology terms business value Applications move to Infrastructure a subscription model, Consumption reducing technology Compute, storage and footprint network move to a subscription model BUSINESS BUYERS IT BUYERSVISIT 2010 – Fujitsu Forum Europe 16
  • 18. What will be naturally in the cloud in 2015?  Standardized business logic  Horizontal business applications  Multi-tenant Business Process Platforms  Simple, standardized infrastructure services (IaaS) like storage and compute power What will remain on-premise?  Most custom-build applications  Application implementing customer’s intellectual property relevant and competitive business logic 17
  • 19. Cloud growthFuture ICT market developmentsBusiness volume New businesses Cloud-based Infrastructures Existing business time • The market grows moderately because Cloud Computing business isn´t on top of existing delivery schemes but compensating parts of them. • Real growth requires new business models. 18 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 20. Priority Measures Fujitsu is aiming for net sales of 18 billion $ for its cloud- related business by FY2015 Talent development: Increasing Fujitsu’s team of cloud specialists to 5,000 by end of FY2012  Enhanced structure for creating hybrid cloud proposals  Working together with customers to develop solutions that leverage the advantages of cloud computing Strategic investments: 1,3 billion $ in cloud-related investments by end of FY2011  Development of “human-centric” products and services  Enhanced services - also involving partnerships with other companies - that employ PCs, mobile phones, sensors and other technologies Global expansion: Accelerating alliances/acquisitions  Expanding Fujitsu’s globally standardized cloud services platform  Global alliances with top vendorsVISIT 2010 – Fujitsu Forum Europe 19 Copyright 2010 FUJITSU LIMITED
  • 21. Global distribution of Cloud platformsGlobally unified FUJITSU cloud platforms Roll out commited outside of Japan within FY10 to UK, Australia, Singapore, Germany, USA Joint announcement (April 2010)Virtual Platform Environment Centralized monitoringCustomers access the service through the mainportal reaching out to all local platforms ensuring consitentlyhigh service levels 20 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 22. Our WebPortal 21 21 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 23. IaaS - Dynamic Resource Pools for SME’s and LE’s Fujitsu Data Center "Infrastructure-as-a-Service" Partner and Customer IaaS Webportal System Infrastructure as a Service for Server Administration & Monitoring Configuration & Service Management Operating Change Management System IT Service Mgmt. Virtual Server SLA- Patch Management Dedicated Server Management & Virus Protection and Reporting Backup/ Infrastructure as a Service for Storage Restore High Performance Storage Integration Green IT Security Network Productivity Storage IaaS ConsumptionETERNUS/NetApp PRIMERGY Economy Storage Infrastructure as a Service for Workplace Virtual Workplace ServerView Fujitsu Integration Platform for Cloud Services 22
  • 24. - A disruptive technology- So what?- A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios
  • 25. What´s a „Sensor Network“?„A sensor network “is a network system, that by the deployment of several sensors develops and that automatically conditions such as humans, articles and conditions seizes conditions automatically. These data are conveyed by the sensor network to be able to react over in different situations appropriately. Surrounded by sensors Fingerprint- Temperaturesensor CCTV Smokesensor Rain Infrared-sensor Scanner Thermometer GPS IP Camera-Sensor Lumen / Humidity Speedometer IC Tag  Sensors are used at different places for different purposes  Sensors work automatically in accordance with their intended purposeSensornetworkThe progressive use of sensors and the data supplied enables the collection of data from most diverse ranges by „Ad hoc networks“-Information Clouds 24 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 26. Creating new Service BusinessesCloud Platforms enable new business models Food Health Energy Transport Logistic Environment Real World Data of numerous devices (Sensors, GSM phones, Appliances) Network … … … Virtual World … EvaluationUsefull of scenarios SpecificKnowledge IaaS Data- Services PaaS mining SaaS 25 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 27. Agricultural CloudDesigning tomorrows agricultural industry  Visualize farm status and actions with sensors GPS  Analyze the collected data, store in DB, and share the Cellular Phone knowledge Actions Fertilization Supervision Automated Input Past records generalise Farmers Sensing Knowledge, Analyse, Sensing- daabase Growth Status Prediction Weather Info Soil Info Record Farm Field Sensing Management 26 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 28. Fujitsu Solution for the quality management of rice Satellite images show the protainvalue of the field Optical Satellite (GeoEye-1) USA Groud grid : 50 cm Monitored area 15 sq. km Rhythm: every 2-3 days sunlight 650 km in orbit Chlorophyll Reflexion data Satellite SP Data Map or GPS Data Analyse blue green red darkred Seed ( e.g. rice, corn) 27 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 29. Record working hours for Field Service employees Austrian IT service company has several Field Service engineers who provide IT services for various customers in all branches.  Customer´s need for action  Elimination of decentrally “IT island solutions”  7x24 high availability server operation incl. operating system  Need of server redundancy  Individual backup requirements  Need of up- and downscaling functionality  Possibility to move services into the cloud without having any intermission in business processes  Need to use cloud capacities for other/own customer projectsVISIT 2010 – Fujitsu Forum Europe 28 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS
  • 30. Hybrid cloud for a 3D rendering collaboration platform Software deployment company with  Implementation / technical data focus on 3D rendering technology  New customer environments can be ordered Customer´s need for action via the web portal and setup very quickly.  Storage capacity for extensive graphic data is  No own data center capacities provided by IaaS for Storage out of the same  No experience in server operating data center  No resources for 7x24 operating  New customer environment with 7x24 access to the new infrastructure throughout the world  Very specific technology requirements in  All the throughput and intensive computing cloud computing services are centrally provided in Fujitsus  Channel approach needed for own IaaS data center service catalog 29 Copyright 2010 FUJITSU Technology Solutions
  • 31. Now it´s your turn “If we wait for the moment when everything, absolutely everything is ready, we shall never begin.” Ivan Turgenev Market Intelligence 30 01.09.10 Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS