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How Fujitsu Supports Campofrio Strategy and New European SAP Implementation


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Campofrio Food Group (CFG), the major processed-meat producer in Europe, needed a standardized, managed infrastructure across Europe to support the company’s growth strategy. …

Campofrio Food Group (CFG), the major processed-meat producer in Europe, needed a standardized, managed infrastructure across Europe to support the company’s growth strategy.

Fabio di Capua, CTO Campofrio Food Group, explains how CFG was able to quickly and efficiently support new acquisitions to grow the company. A highly standardized managed infrastructure for SAP from Fujitsu, IU4SAP, delivers a scalable service, easy to adapt to new business functionality and requirements. The financial model, based on managed transactions per month, provides predictability and visibility which facilitates payment for use and a mechanism for variability up and down.

Presented by: Fabio di Capua, CTO Campofrio Food Group at Fujitsu Forum 2011: Optimizing operations through managed services

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  • 1. Optimizing Operationsthrough Managed h hM dServices Room 4
  • 2. Optimizing Operations through Managed Services – Room 4Reshaping IT How Fujitsu Supports Campofrio’s Strategy and New European SAP Implementation Fabio di Capua CTO Campofrio Food Group 10:00 h 2
  • 3. 3
  • 4. Campofrio F d GC f i Food Group Fabio Di Capua Munich, November 9th 20114
  • 5. Agenda • Company introduction • C Challenge and IT solution • Critical success factors • Lessons learned • Q&A5
  • 6. Yesterday, early in 20096
  • 7. Today 7i t d interdependent operating companies (IOC’ ) d t ti i (IOC’s) + Caroli Foods Group (Romania) Joint Venture between Campofrio and Caroli7
  • 8. Campofrio Food Group is the largest European operator in the processed meats… 7 interdependent operating companies + a JV in Romania that are leaders in their markets / categories France (#1) & Switzerland The Netherlands (#1) 12 manufacturing plants 2 manufacturing plants Germany Romania (#1) 1 Sales/Marketing office 2 manufacturing plants Spain (#1) Belgium (#2) & Luxembourg 10 manufacturing plants 5 manufacturing plants Portugal (#1) 2 manufacturing plants Italy & USA (#2)8 5 manufacturing plants
  • 9. …leveraging a unique European footprint with strong local brands in our product categories France 18% Belgium The Netherlands 25% 23% Germany 1% ` Romania R i Spain ` ` 16% CFG 29% ` Italy Italy Brands Value Share 15% (%)* Portugal* 63% `* In Cooked Ham only Source: MAT Nielsen / IRI December 09 – Value share of Branded Processed meats in Modern Retail channels 9Source: MAT Nielsen / IRI May 2011Value share of Branded Processed meats in Modern Retail channels Self-service
  • 10. Our Brands More than half of our sales are branded products, most of them in premium segments, representing the highest possible standards of quality and taste for our consumers Although these brands still have very strong roots in their country of origin, where they have been built on years of tradition in the art of making the finest “charcuterie” products, some of them are already well-known in other European countries. Because we believe that investing in strong brands consists in having the best possible structured portfolio of both local and European brands and products, developing best practice approaches to product management, and keeping a very determined focus on the actual return of all our marketing investments, we are also able to maximize the efficiency of our response to our customers. GROUPE AOSTE CAMPOFRIO CAROLI FOODS GROUP CFG DEUTSCHLAND FIORUCCI IMPERIAL MEATS NOBRE STEGEMAN France & Switzerland Spain Romania Germany Italy Belgium & Luxembourg Portugal The Netherlands10 Note: Oscar Mayer and Weight Watchers are licensed brands
  • 11. Our Key Facts 7 interdependent companies operating in 9 countries + a Joint Venture in countries, Romania 8,700 8 700 employees 35 manufacturing facilities 469,000 tons - total annual volume 2.1 billion euros annual sales Company headquarters in MadridSource: Campofrio Food Group December 201011Note: Figures do not include Caroli Foods Group
  • 12. How big are 469.000 TONS ? • 600 Million iPad (780 gr) • 120.000 120 000 Hummer H2 (3 900 kg) (3.900 • 39.000 African Elephants (12.000 kg) • 2.500 Blue Whale (181.000 kg) • 795 Fully loaded Airbus 380 (590.000 kg) • 1,28 Times New York Empire State Building (365.000 tons) • 0,93 Times D b i Burj Khalifa (500 000 t 0 93 Ti Dubai B j Kh lif (500.000 tons) ) •12 But only 1/14 of the Great Pyramid of Gyza (6,5M Tons)
  • 13. How this translates into IT terms? • 2 of everything…. • But also 3, 4, 5 …..13
  • 14. The Future? • Vision: becoming one of Europe´s most admired and successful food companies • Organic and Inorganic grow – Merge and acquisitions – Joint venture – Sales –N New M k t Market • We need to be ready!!14
  • 15. How do we approach this • Infrastructure Outsourcing Project (Network, Data Center and System Support) • Unified ERP Project15
  • 16. Fujitsu role • Provide CFG Corporate Data Center – IU4SAP (HW, Storage, SAP Basis, System support) (HW Storage Basis – non-SAP systems (Corporate WEB, BI, DW..) • Provide System Support for all Data Center Systems • Lisbon SPOC for Spanish / English languages16
  • 17. Fujitsu designed technical solution for CFG • The main principle in the design has been to adopt a modular approach, based in IU and IU4SAP concepts. CFG policy is focused on developing higher-margin products and growth prospects, through acquisition. The highly fragmented European market is a key growth opportunity for CFG, and consequently Fujitsu has designed a modular service with flexibility and responsiveness which can be expanded easily to include new acquisitions. • With this modularity Fujitsu achieve: – A scalable service, regardless of the growth and decline of demand due to external factors – A service that will quickly adapt to possible requirements of new business or from existing infrastructure – A very flexible and agile service that can be extended to new business functionality – A predictable financials and easy to billing mode. • Technical Solution: T h i l S l ti – Use one of Fujitsu strongest and best Data Centers in Europe – Most of the aplications can benefit from this, using a Campus solution for DR – When necessary use a Metro Solution between our both DCs with a DWDM interconnect necessary, – Standardization and virtualization are the main goals. – Avoid any legacy components. – As basis for SAP and Non-SAP services Fujitsu use an IaaS-like utility model that can also be extended to deliver metro DR. – The storage layer is based on a full virtualized SAN with sync-mirror between the DCs.17
  • 18. Fujitsu designed technical solution for CFG • The main principle in the design has been to adopt a simple and transparent Service Model. – using simple Parameters for a flexible monthly measurement – using parameters which correspond with CFG business – And using as few parameters as possible • IU4SAP solution is based in the innovative concept of Managed transactions, as these are representing the real utilization of a SAP system. IU4SAP is billing using: – A monthly fix fee per system: Baseline – A variable fee based in Managed Transactions per system – A fee for the “real” storage utilization (Managed Storage) • IU solution is based in a “Service catalogue” that includes a unit price for any item needed: – WM WMware H tiHosting: managed storage; processing capacity; vCPU; vRAM d t i it CPU RAM – WMware Management: operating system (linux/windows); Database managed (Oracle; SQL); Middleware managed18
  • 19. Managed Transactions• Managed transactions are representing the real utilization of a SAP system. This measure has several benefits: y – SAP Transactions represents the business of the customer – Transactions are absol te values absolute al es – Transactions are not open to interpretation and are clearly defined – Transactions are transparent and verifiable and can be checked directly within the system (using SAP dialog transaction ST03N) – Transactions cannot be significantly influenced by the service p provider – as is the case with data backup, for example p, p – Transactions are independent, i.e. not related to any other metric (such as response times, hardware/load, etc.) – Transactions can be measured for all SAP applications – Metric corresponds to the services provided and is therefore suitable for SAP outsourcing19
  • 20. Managed Transactions • Monthly fee per SAP systems consists of : Baseline Fee + Executed Transactions + Database Storage size • Managed transactions have a Unit of Measure of 100k managed transactions and systems • Agreed flat rate (0 Euro) above certain number of transactions for production systems • QA & DEV systems just pay for baseline, not for executed transactions – Not business related activities Transactions monthly Price ( per SAP system) GOLD BRONZE Baseline B li Baseline B li Quantity Quantity Managed Transactions 000K - 500k Per 100k Managed Transactions A Managed Transactions 501k - 1.000k Per 100k Managed Transactions B Managed Transactions 1.001k - 5.000k Per 100k Managed Transactions C FLAT RATE Managed Transactions 5 001k - 100 000k 5.001k 100.000k Per 100k Managed Transactions D Managed Transactions 100.001k - 200.000k Per 100k Managed Transactions E Storage monthly Price ( per gigabyte & SAP System) GOLD BRONZE Managed Storage < 0.5 TB F K Managed Storage < 1 TB g g G L Managed Storage < 5TB H M Managed Storage > 5 TB J N20
  • 21. IU – Infrastructure Utility • Service Catalogue including all the forecasted needs in a standardize and virtualized environment. • Each time a new requirement comes it is as simple as using this catalogue comes…it Baseline Implementation Monthly price Quantity price Resource Category Unit of Measure Vmware Hosting Managed Storage GOLD incl. Backup Per Gbyte mirrored 1 € - € - Processing Capacity DR Metro per Virtual Instance 1 € - € - vCPU DR Metro Per virtual CPU 1 € - € - vRAM DR Metro Per 1 GB RAM 1 € - € - Managed Storage BRONZE incl. Backup Per Gbyte 1 € - € - Processing Capacity per Virtual Instance 1 € - € - vCPU Per virtual CPU 1 € - € - vRAM Per 1 GB RAM Per 1 GB RAM 1 € - € - Vmware Management (Service) Operating System (Linux) no license instance 1 € - € - Operating System (Windows) no license instance 1 € - € - DataBase Managed ‐ Oracle ata ase a aged O ac e instance sta ce 1 € - € - DataBase Managed ‐ SQL Server instance 1 € - € - DataBase Managed ‐ MySQL instance 1 € - € - Apache per instance 1 € - € - Tomcat per instance 1 € - € - Uplift for 24/7 Support per Service 1 € - € -21
  • 22. Why Fujitsu role is critical • If SAP fail we can’t produce, ship, sell… • 2 Billion Euro’s per year means 5 million Euro Euro s every day • Other systems are also critical (WMS, Web, etc)22
  • 23. In summary: Why IU4SAP and IU • Campofrio Spain Infrastructure EOL not able to support the new Unified ERP system • CFG landscape changing rapidly • 26-37-?? • SAP systems contracted-running-tomorrow s stems contracted r nning tomorro • Test/QA/Dev systems fixed price • Production system based on capped transactions • SLA t ensure system performance to t f • Financial cost allocation23
  • 24. Lessons Learned • Flexibility is the key • Include in the contract IU f other applications for • In deployment ensure alignment with application p y g pp team • Start Legal discussion upfront disc ssion pfront • Engage with delivery team during negotiation24
  • 25. Our Identity25
  • 26. Export We reach more than 250 million consumers worldwide through our export business with an active presence in four continents and more than 90 different destination countries, thanks to an ambitious export development strategy. The export model of Campofrio Food Group provides a unique competitive advantage that none of its rivals can replicate: a complete response to consumers consumers’ wants through its presence in the key nations across all five continents continents, enabling them to enjoy the food they love wherever they are are.26