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Fujitsu Forum 2011 - Pre Conference Guide


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Fujitsu Forum 2011, 9 / 10 November …

Fujitsu Forum 2011, 9 / 10 November
/ International Congress Center Munich
Reshaping IT

Where is the IT world heading? Is everything moving to the cloud? What are the alternatives? Which trends and technologies will define IT in the near future?

Hear, see and experience international experts, visionaries, and industry leaders as they explore how modern IT infrastructures will evolve and how Fujitsu can help reshape your IT to better meet the demands of today’s dynamic global economy.

Register now! – November 9th and 10th are two days that may very well define the future of your IT. -->
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  • 1. Fujitsu Forum 2011 Event Preview 09 | 10 November 2011 IC Munich Capacity Virtualization Hybrid Cloud Flexibility Agility Dynamic Shared Growth Innovation Reshaping IT Infrastructure Platform On Demand Efficiency Business Intelligence Smart Sourcing Trusted Cloud Collaboration Business Processes CostApplication Services Hosting Data Backup Private Cloud Global Cloud
  • 2. Fujitsu Forum 2011Register for this exciting IT event!Gain insights into the IT of tomorrow. In discussions with industry experts youwill learn about new perspectives, trends and the strategies that deliver morebusiness growth and success.The Fujitsu Forum is a special IT event, a combination of first-class presenta-tions, podium discussions, individual discussion groups with IT experts, insightsinto Fujitsu‘s research and an exhibition of our latest products, services andsolutions.Together with our partners we will present new ideas and innovative conceptsthat can help you optimize your IT for the challenges of the future.Sponsors
  • 3. Dear Business Partners, Ladies and Gentlemen,I warmly welcome you to join us for two memorable days full of highlights at our Fujitsu Forumin Munich. Meet with other decision makers and industry leaders from around the world andtake advantage of an excellent opportunity to network in this exclusive environment.Fire up your imagination and gain motivation through hearing fascinating insights andnew perspectives from global thought leaders and top Fujitsu executives. Enjoy an eveningof breathtaking entertainment with one of the world’s most famous artists – an evening toremember!See how we at Fujitsu, as the leading European IT Infrastructure provider and a global force,fulfill our ambitious motto »Reshaping IT« and form a winning team with you. See how you canbenefit from the inspirations, strategies and innovations at one of the IT industry’s most signifi-cant events, and find out how you can re-shape your IT for a successful and sustainable future.I wish you a unique experience at the Fujitsu Forum, and I look forward to greeting youpersonally.Best regards,Rolf SchwirzChief Executive Officer (CEO)Fujitsu Technology Solutions 3
  • 4. A fascinating and compellingconference agendaThe Fujitsu Forum 2011 offers you a wide range of diverse information sources, including exclusive keynotes, various discussion groups,breakout sessions and spectacular portfolio presentations in the exhibition area. Take advantage of this opportunity to learn moreabout the topics that are of specific interest to you and find out how you can reshape your IT.Rolf Schwirz Rod Vawdrey Satoru Hayashi Dr. Joseph Reger Baroness Susan A. Garry Kasparov GreenfieldKeynotes High-level Fujitsu executives will outline their strategies, perspectives and visions for sustainable IT opti- mization. What‘s more, two renowned guest speakers will offer their views on the evolution of technology in a global society and their expectations for the future.Breakout Sessions In line with our motto »Reshaping IT«, our IT experts, customers and partners will present the latest technologies and innovations, best practices, intelligent provisioning models, industry solutions, sustain- ability strategies and much more. And you will have a chance to ask questions and discuss your ideas in these sessions.Innovation Forum Experts from Fujitsu Laboratories in Japan and Great Britain will present their current research in detail. The activities of Fujitsu Laboratories are inspired by the vision of a Human Centric Intelligent Society. Dis- cover what steps you could take in your IT on the way to establishing an intelligent society. Gain insights today into the developments that are shaping the IT of tomorrow.Expert Talks The challenges facing IT in every enterprise are similar – yet at the same time there are specific details that distinguish them in every business. Our Expert Talks are designed to address these individual situa- tions. They cover more than 50 topics, and you can register to discuss your specific needs in small groups with experts from Fujitsu and its partners in order to find approaches to solutions that can benefit your enterprise.Demonstration Center More than just an exhibition: This is where you can take a look at the latest products, solutions and services from Fujitsu and its partners – live and up close – a truly exciting experience.4
  • 5. Scan the code and get further information!Demonstration Center Scan the QR codes in the exhibition with your smartphone and get more information directly on your display.The IT future in reality For a suitable QR code scanner take a look at the app store of your respective provider.The Demonstration Center gives you a close and in-depth look at products, solutions and services. Discover the options and real benefitsdelivered by innovative products, solutions and services. An area covering 3,500 square meters with showcases and more than 300 exhibitswill provide you with a comprehensive overview of the portfolio offered by Fujitsu and its technology partners. The highlights of the exhibitioninclude new Fujitsu PRIMERGY servers and ETERNUS storage systems as well as new workplace systems from the ESPRIMO, LIFEBOOK, CELSIUSand STYLISTIC product lines. The current Cloud, Managed and Maintenance Services from Fujitsu will also be shown.The Fujitsu Celebration Night – Anastacia live A genuine highlight awaits you at the end of the first conference day. In the evening you will have an opportunity to meet with ex- perts and colleagues in a relaxed atmosphere. But that is not all: You will enjoy world-class entertainment at its finest. Known for dozens of platinum and gold records, our guest star Anastacia will take center stage with her popular No. 1 hits as well as songs from her current repertoire. What’s more, our star will be performing in the exclusive atmosphere of the Fujitsu Forum. Admittance to the concert with valid entrance ticket only. 5
  • 6. The KeynotesInformative, visionary and surprising You will not want to miss the keynotes. The presentations will be held in the auditorium with capacity for an audience of 1,600 people – and they will also be broadcast live to large video screens in the foyer of the ICM. Claus-Peter Unterberger, Chief Marketing Officer of Fujitsu Technology Solutions, will officially open the Fujitsu Forum and outline what you can expect to see and hear during the exciting two-day conference. Keynote A: November 9 Rolf Schwirz will present the main keynote of the Fujitsu Forum 2011. In line with the motto 11:00 am – 12:15 pm »Reshaping IT«, he will outline the company‘s short-term and mid-term strategies that will serve to chart our course up to 2015. Rolf Schwirz, Chief Executive Officer (CEO), Fujitsu Technology Solutions Rolf Schwirz is Chief Executive Officer of Fujitsu Technology Solutions. In addition to his leader- ship of Fujitsu’s Central Europe, Middle East, Africa and India sales region (CEMEA&I), Schwirz holds worldwide responsibility for the Fujitsu PRIMERGY server line. Schwirz joined Fujitsu in October 2010 from SAP, where he was Head of Mature Markets, EMEA. Prior to that, Schwirz spent 12 years in a variety of international management roles at Oracle. Rod Vawdrey will join Rolf Schwirz on stage to outline the benefits a global player with a Japa- nese heritage delivers to its customers. Rod Vawdrey, President of the Fujitsu Global Business Group, Fujitsu Rod Vawdrey joined Fujitsu in Sydney in 2003 and turned around the company’s Australian operations. In 2011 he was named president of Fujitsu’s Global Business Group. He is charged with directing Fujitsu’s businesses outside of Japan and expanding its presence abroad. Vawdrey joined Fujitsu from NCR where he worked in sales, marketing and other roles in the U.S. and Australia. Keynote B: November 9 Satoru Hayashi will describe how Fujitsu‘s innovative power has positively impacted Japanese 3:00 – 4:25 pm society in the wake of the disastrous events that occurred in March. You will hear facts and details about the impact of the earthquake that are hardly known outside Japan. And you will discover the lessons learned for IT. Satoru Hayashi, Executive Vice Chairman of the Board, Fujitsu Technology Solutions Within the executive team, Satoru Hayashi represents the position of the Fujitsu Group in Japan and acts as main liaison to ensure the regional implementation of the company’s global strategic direction. Previously he held various positions at Fujitsu Limited in both the United States and Japan. In June 2010 Satoru Hayashi was named President of the Japan Business Council in Europe.6
  • 7. ! Exclusively for our Channel Partners On both conference days we will be offering an exclusive keynote for our Channel Partners. The presentation will highlight the benefits new products and services from Fujitsu can deliver to resellers and how they can profit from Fujitsu‘s current strategy. The Channel Partner Keynote will be presented both days from 1:00 – 2:00 pm by Hans-Dieter Wysuwa, SVP Product Sales Group, Fujitsu Technology Solutions. Responsibility is the main theme addressed by Baroness Susan Greenfield. The renowned researcher and author focuses on the effects of IT on the human brain, thus influencing many aspects of human behavior – learning, thinking and deciding. Her presentation points out how the use of IT can and must play a responsible role in human development and society. Baroness A. Susan Greenfield Susan A. Greenfield studied psychology in Oxford as well as brain physiology. In 1996 she ac- cepted a professorship at the university where she continues her research. Greenfield has written several popular books about the brain and consciousness, and regularly gives public lectures in addition to appearing on television talk shows. Susan A. Greenfield is a member of the House of Lords.Keynote C: November 10 On the second day of the conference the keynotes will begin with a presentation from10:00 – 11:30 am Dr. Joseph Reger which will center around the future of cloud computing. Dr. Joseph Reger, Chief Technology Officer (CTO), Fujitsu Technology Solutions As CTO, Dr. Joseph Reger is responsible for understanding and predicting IT trends that will benefit customers most, as well as for their implementation in the company’s strategy. Reger joined Fujitsu in 1998 from IBM, where he acted as Executive Consultant and Chief IT Architect. Dr. Joseph Reger started his career in academic research (physics and computer science) and has studied and worked at universities in Hungary, Norway, the United States and Germany.Keynote D: November 10 The final keynote will be presented by a mega star: Garry Kasparov, the world‘s best champion-3:00 – 4:15 pm ship chess player of all time and one of the founders of Solidarnost. He will express his views on strategy and decision-making competence. Together with Rolf Schwirz he will outline the anal- ogies that undoubtedly exist between chess and the business world, showing how knowledge of the game can be applied when making key business decisions. Garry Kasparov Garry Kasparov became the youngest ever undisputed World Chess Champion in 1985 at the age of 22. He continued to hold the »Classical« World Chess Championship until 2000. He was the world‘s number-one ranked player for 255 months, holding this title longer than any other player in chess history. Kasparov announced his retirement from professional chess on March 10, 2005, to devote his time to politics and writing. He formed the United Civil Front movement and joined The Other Russia opposition alliance. He was a candidate for the 2008 Russian presiden- tial race, but later withdrew. 7
  • 8. Compact informationThe Breakout SessionsIs everything moving to the cloud, or is there an effective combination of proven provisioning models and innovative scenarios? Whichtrends and technologies will define IT in the future? How can IT departments effectively handle current challenges and make decisionsthat will also shape the future of their IT to meet their expected needs? What is the basis for an IT approach that makes the most ofyour IT investment while also ensuring your competitiveness in the markets of the future? Optimizing Operations Harvesting Cloud Transforming the Boosting Workplace Driving Business Performance Cutting thethrough Managed Services Benefits Data Center Productivity with Industry Solutions Energy BillIn six thematic blocks our experts will show customers and partners the many facets involved in Reshaping IT.The following pages provide an overview of the individual presentations to be given in the breakout sessions. Please note that thesedescriptions are subject to change as not all information about speakers, topics and contents was available at the time of the editorialdeadline.Breakout Sessions on »Optimizing Operations through Managed Services«How Fujitsu Managed SAP Supports Lean Internationalization at are taking their company’s information resources with them intoCampofrio unmanaged territory. How can you support such an increasinglyFabio di Capua, CTO, Campofrio Food Group complex and non-standard environment while also safeguarding Campofrio Food Group (CFG), the major producer of processed corporate data and improving your business? This session will meats in Europe, launched an outsourcing project to standardize show how to leverage your mobile infrastructure to drive corporate the infrastructure landscape across Europe and support the growth learning and give your employees the knowledge required for strategy of CFG by being able to quickly and efficiently support making the best decisions and increasing corporate responsive- new acquisitions. The highly standardized managed infrastructure ness. from Fujitsu for SAP delivers scalable service and easily adapts to new business functionalities and requirements. The financial Managed Services Contract Closed – What Happens Next? model, based on managed transactions per month, provides Andreas Wernecke, Director Data Center Services, Fujitsu predictability and visibility which facilitates payment for use and a The transition of your IT service delivery to Fujitsu Managed Ser- mechanism for variability up and down. vices – either from your internal IT organization or from another service provider – is handled with care and based on our experi-Service Desk, from Local Dispersed Best Effort to Centralized ence. A well-defined governance model, focused on knowledgeService Driven transfer and clear communication, is equally important. DuringHenry Dixon, Regional IT Manager EMEA: Countries, Goodyear the transformation phase – in conjunction or after a successfulVeerle Lievens, Sales Director EI/Finance/Industry, Fujitsu transition – jointly agreed projects are carried out to reshape your The Goodyear reference story demonstrates the Service Desk IT environment according to your business needs. outsourcing process – from the selection of the service partner to the transition of two local Goodyear help desks to one centralized Fujitsu’s Workplace »now2« Combines Cost Effectiveness Fujitsu service desk, plus striving for continuous service improve- with End User Satisfaction ment through internalizing the customer’s business language and Murat Güven, Program Manager Workplace, Fujitsu the implementation of a learning organization which takes care of New Office Workplace (now2) from Fujitsu covers the manage- call reduction and best practice recommendations. ment of Fujitsu’s internal IT workplaces throughout their life cycle. We will show how standardization and automation ensure highestTurn Mobile Complexity into Improved Business Performance service quality and increases our end users’ productivity, while weAnders Mortensen, Global Director for Mobility Services, Fujitsu reduce our risks and costs. Enterprise adoption of smartphones and tablets continues to grow, and employees are increasingly bringing their own devices to the workplace. As a result, the diversity of devices, mobile oper- ating systems and applications is growing rapidly, and employees8
  • 9. Breakout Sessions on »Harvesting Cloud Benefits«Can You Really Have a Cloud Strategy Cloud Computing – From Hype to RealityJeremy Worrell, Director of Cloud Computing, Fujitsu UK & Ireland Stephan Kaiser, Senior Vice President, PAC Some analysts and suppliers have talked about the implied need Cloud computing is currently the major game changer in the IT for organizations to have a cloud strategy. In this session Jeremy market. It will tremendously impact how IT users »consume« IT Worrell will discuss the practicalities of that and why the cloud products and services, and how IT providers will do business in the might even come to replace strategy. future. This breakout session will give you a realistic view of the major changes in the IT ecosystem from an IT analyst perspective.Security, Privacy and Risk Standards of Operating in the CloudDavid Robinson, Chief Security Officer and Director Information Secu- How to Build Your Private Cloudrity Business Unit, Fujitsu UK & Ireland Patrick Echle, Director Product Marketing Data Center Systems, Fujitsu Cloud services are an inevitable part of our future – the cloud is Find out how to integrate industrialized solutions into existing here to stay and will affect you. How do you know it’s safe, where DC infrastructures based on our experiences in customer projects. does your data go, how can you be assured of having a reputable At the Fujitsu Forum 2011 we will launch the fully automated, and trusted provider, and what does a good cloud service look standardized Fujitsu HV CFT and show our offering with a reference like? All these questions will be answered with insight to provide architecture based on our DI blocks, in line with our global cloud you with a pragmatic approach to ensuring commensurate secu- strategy. rity for your cloud services. Making the Cloud RealThe Sky is not the Limit – Opportunities Below, Craig Baty, EGM Marketing & CTO Fujitsu AustraliaIn and Above the CloudsAndré Kiehne, Vice President Cloud Business, Fujitsu Fujitsu’s ISV Cloud Program See and hear what the cloud is doing for our customers. Cloud im- Björn Kreutzfeld, Fujitsu plementations are no longer a question of »if« but rather »when«. See how your peers decided to lead the pack by successfully utiliz- Utilizing Infrastructure from Fujitsu Global Cloud Platform ing cloud technologies to dramatically improve their business. Scott Rupprecht, Fujitsu 9
  • 10. Breakout Sessions on »Transforming the Data Center«Winning Strategies for the Data Center in 2011 and Beyond: A Wholistic View on SecurityBalancing Innovation, Legacy and Market Dynamics Michael Weiland, FujitsuThomas Meyer, Vice President EMEA Systems and InfrastructureSolutions, IDC Flexible Data Management with ETERNUS Disk Systems The ability to reshape the data center effectively, deciding on the Frank Reichart, Senior Director Product Marketing, Fujitsu right approach and picking the right elements for optimization are Continuous data growth, virtualized environments and initiatives key decision factors for CIOs wanting to remain competitive and to to streamline the operational efficiency of storage environments change the status of IT from »reactive« to »proactive« to become a require new architectures for disk systems. This session provides net contributor to their company’s success. information about which typical storage scenarios can be better served by new technologies available in the latest generation ofJoint Data Center Strategies for Efficient IT ETERNUS disk systems.Alexander Wallner, Area Vice President Germany, NetApp The solution from NetApp and Fujitsu offers a truly unified storage Improving Engineering Productivity with High Performance architecture that is capable of meeting all storage needs – NAS Computing and SAN, primary, secondary, and archive – from a flexible Dr. Eckardt Kehl, HPC Program Manager, Fujitsu platform with a flexible architecture. A single set of processes can High Performance Computing (HPC) is deployed in many different be implemented for all data management functions, including industries for product development, virtual prototyping or optimi- backup and disaster recovery, and important storage tasks can zation studies. The application of HPC in product development is be delegated to other functions with policy-based management. no longer a question of yes or no, but a matter of optimization of The result is complete compatibility for managing more data with productivity. PRIMERGY HPC solutions are designed to make the fewer resources. deployment of HPC based on x86 cluster technology easy, highly efficient and productive. The presentation provides an overviewHow to Implement Data Protection More Efficiently – Best of the PRIMERGY HPC solution stack as well as typical customerPractices application scenarios.Marcus Schneider, Senior Director Storage Solutions, Fujitsu and a CTOfrom Helsana Making Your Business-Critical Application Ready for Virtualization Based on an implementation at the Swiss health insurance and the Cloud provider Helsana, this session discusses optimization potential for Darren Thomson, CTO, Symantec data protection. Discover the right way to organize data backup in Service-level issues have kept most organizations from realizing the future and how to consolidate tape environments and imple- the benefits of virtualization for business-critical applications with ment disaster recovery and deduplication in backup environments the most demanding SLA’s. Darren Thomson will discuss strat- for efficient data protection. egies for addressing the availability, storage, data protection, and security challenges that must be overcome to get the full benefitsInstant Insight and Better Decisions with SAP HANA of virtualization for Tier 1 applications. You will learn about real-Thomas Bechtel, Portfolio Manager HANA Infrastructure, world best practices and groundbreaking technologies that canFujitsu and Armin Daubmann, Head of SAP Consulting, TDS take virtualization as far as it can go. Once you are able to instantly extract business information out of your enterprise data, this will revolutionize decision-making Data Center Convergence of Server, Storage and Network processes and even enable new business models. With in-memory Technologies technology based on SAP HANA, real-time data access becomes a Uwe Romppel, Fujitsu reality! We will discuss the business scenarios that will profit from SAP HANA with a smart implementation and secure operations. How Customers Benefit from Efficient Infrastructures based on FlexFrame for SAP Volker Sommer, Fujitsu10
  • 11. ! Agenda Builder: Build your own Breakout Session agenda at Sessions on »Boosting Workplace Productivity«Future End-User IT: Value with Choice, Productivity with PayoffsGlen Koskela, CTO Nordic, Fujitsu Trends like cloud computing, consumerization, social media and mobile devices are changing our work environment. End-user technology is becoming stateless. Technology provisioning and even some data storage is moving out of the enterprise and into the public. Virtual workspaces and personal clouds offer device- independent platforms for collaboration, information, office and business services – supporting new value structures and commu- nities to improve personal and organizational productivity. How to reshape end-user IT to manage choice and where to focus the lifetime spend when end-user IT value is driven by payoffs, not by range of tools and technologies, including conferencing, video enforced rules? streaming and social networking. This session will look at how these collaborative tools are transforming working practices andVirtual Client Computing – Hype or Hope? opening up new, richer interactions both within and betweenGernot Fels, Principal Product Marketing Manager, Fujitsu organisations. One of the most frequently discussed IT topics is virtual client computing. For some people it is just hype, for others the hope of The Workplace of the Future finally being able to optimize their workplace environments. But Michael Ricks, Technology and Business Futurist how can you get there? The broad variety of existing technologies In a virtually linked world, every place has the potential to be the does not make things easy. Find out which technologies are best. workplace, and every person has the potential to be a collabora- tor. The workplace of the future is a task-centric, personalizedWorkplace Systems: Technology & Trends extension of our thoughts, experience and relationships to theBarbara D’Introno, Director Product Marketing Workplace Systems, world, seamlessly combining technology, services and connectiv-Fujitsu ity. Reshaping the workplace is the single greatest opportunity for In our competitive environment businesses need a productive organizations to attract and employ the productive capability of workforce as well as full cost control which fits a flexible working tomorrow’s workforce. environment. Modern workplaces can contribute to both and set the course for the future. We will discuss the workplace systems Client Roll-Outs – Optimized for You portfolio, latest innovations and values which make Fujitsu prod- Paul Flemming, Fujitsu ucts outstanding. How can you have the latest IT infrastructure in your enter- prise without spending too much time on the rollout? Fujitsu’sThe Future of Productivity and Social Media – Office 2010 and DeskView Load portfolio contains an innovative solution forBeyond user-specific software deployment. DeskView Load industrializedGerhard Otterbach, Global Client Director, Microsoft Germany services enable fast rollouts of new client devices to numerous locations.Achieving New Levels of Business CollaborationAndrew Davidson, Head of Marketing, Networks Solutions Division, Tablets Do BusinessFujitsu UK & Ireland Rüdiger Landto, Fujitsu The next few years will see further acceleration away from Touch-based devices dominate the front pages of magazines and traditional one-to-one communication and towards broader retail flyers. 2011 is the year of tablets. Everyone is attracted by one-to-many and many-to-many conversations. This shift is being this new class of devices, but IT departments see difficulties inte- enabled by the growth in networked mobile devices and applica- grating them into their networks, the main concern being a lack tions. As a result, organisations can achieve new levels of agility of enterprise security and manageability. We will present customer and collaboration, made possible by a versatile and dynamic use cases addressing these concerns. 11
  • 12. Breakout Sessions on »Driving Business Performance with Industry Solutions«In these breakout sessions the main focus will be on industry tions have an urgent need to optimize these business processessolutions. The following topics are on the agenda: to maintain a high competitive edge in the quality of customer service and the reduction of operating costs.Retail as a Service – Transforming the Store IT Operation ModelRichard Clarke, Vice President, Global Retail Strategy, Fujitsu Innovation and Future of IT in Healthcare Fujitsu is offering end to end retail solutions, including store hard- Dr. Lester Russel, Global Chief Medical Officer, Fujitsu ware, software, services and flexible infrastuctures, priced on a Technology is taking a relevant role in almost every industry and »pay as you go« subscription basis. Benefits for the retailer include healthcare is becoming more and more important for our society. reduced TCO, changing capital costs to operating costs, faster and Fujitsu is leading the technology edge with several innovations in lower-cost technology refresh and increased control over multiple the IT area. In this session Dr. Russell will explain how innovations vendors. from Fujitsu will contribute to shape the future of the healthcare industry, bringing some examples from recent projects withOperational Performance in Financial Institutions with Smart Fujitsu customers in UK, Europe, Japan and other countries acrossCapture Solutions and Process Improvement the world.Juan Angulo Lopez-Dóriga, Applications Services Director, Fujitsu Mr. Angulo will present a case study to improve efficiency in the ECM – Innovation for the Public Sector business process in the financial sector. Financial institutions Dr. Knuth Lange, Principal IT-Consultant, Fujitsu use, within their business processes, multiple and heterogenous The presentation will show examples of some of Fujitsu’s Public sources of information where different agents, processes of valida- Sector customers in Germany and their sometimes specialized tion and systems, and it is using tools of capture, classification, solutions for Input Management, Document Management and extraction, validation and export information as well as tools to Preservation. Apart from the technical aspects of an ECM project, design and develop flows, as they reach higher levels of efficiency, organizational and human factors play a major part and are there- speed of response, security and risk mitigation. The intensity in fore highlighted by Fujitsu’s Strategic IT Consulting during an ECM the use of paper within the sector, among other reasons, moti- implementation. vated by regulatory requirements, determine that financial institu-Breakout Sessions on »Cutting the Energy Bill«ICT-Enabled Energy Efficiency Sustainability from Cradle to GraveDr. Bernd Kosch, Head of Environmental Technology, Fujitsu Hagen Alsleben, Head of Product Management for Allround Servers, Energy-efficiency is the most promising way to substantially ad- Fujitsu and Bernd Germandi, Senior Product Marketing Manager, dress the global energy and climate issues in the near-term. Infor- Fujitsu mation and Communication Technology (ICT) is a leading enabler How Fujitsu ensures sustainability embedded in the product of energy efficiency by limiting the carbon footprint not only of lifecycle process will be demonstrated with the PRIMERGY TX120 the ICT sector itself, but also by providing the basis for increasing server and workplace systems from Fujitsu. The breakout session efficiency in other sectors. This presentation provides an overview will cover product definition, vendor selection, product design, of current technology and expected short-term potentials, as well production, delivery, operation, disposal and recycling. as the positioning of ICT with respect to the new Energy Efficiency Plan of the European Union.12
  • 13. Innovation ForumExperience tomorrow’s IT today Toward Human Centric Computing Dr. Ichiro Iida, Head of Human Centric Computing, Fujitsu Laboratories Ltd. Human centric computing is a new technology paradigm involv- ing the computing resource being provided according to human circumstances on an »anywhere and anytime« basis. The shift of the paradigm, from technology-centric to human-centric, results in the creation of a new set of real-world values. In turn, this gives rise to a huge and dynamic new market that demands a different approach, well beyond the scope of today’s ICT. This presentation focuses on how Fujitsu Laboratories is addressing this new dy- namic through its research across the spectrum of human-centric computing applications.The Innovation Forum takes a longer-term view of IT, highlightinghow new developments can help develop society in many differ- High Performance Computing Applications and Challengesent areas. By providing you with a snapshot of the technologies Dr. Ross Nobes, Assistant Division Manager Environment and Healthdesigned to improve tomorrow’s world, it enables faster, easier IT Research Division, Fujitsu Laboratories Europeplanning and decision-making. You can see the technologies After a gap of more than 15 years, Fujitsu has recently regainedthemselves, and listen to six high profile speakers. the No. 1 position in the TOP500 list of the world’s most powerful computers, with the K Computer, jointly developed with RIKEN.Fujitsu Laboratories’ Technology Innovation – Toward An Intel- The use of high-performance computing (HPC) is indispensableligent Society for exploring solutions to problems facing society. The use ofTatsuo Tomita, President and Dr. Hirotaka Hara, President of Software HPC is also a vital tool for industrial competitiveness, not just forSystem Laboratories, Fujitsu Laboratories Ltd. large companies but also for small and medium sized enterprises Fujitsu Laboratories’ R&D activities envisage a Human Centric (SMEs). In this session we will describe the evolution of the K Intelligent Society. The aim is to close the gap between the real Computer and Fujitsu’s initiatives for promoting open engagement world and the virtual world of ICT, and to provide solutions for with the computational science community. The HPC Wales Project complex and large-scale problems which will address social will be used to illustrate how HPC can promote regional economic challenges and open up a new realm of possibilities. In this development. presentation the ongoing core strategic research themes at Fujitsu Laboratories will be introduced, demonstrating how some of these Next-Generation Green Data Center innovative technologies can be applied to realize the goal of an Kouichi Kumon, Member of the Board of Fujitsu Laboratories Ltd. intelligent society. The Green Data Center project is one of the core strategic research projects of Fujitsu Laboratories. The project’s principal target isCloud Fusion: Above the Hybrid Cloud to achieve tangible power reduction. However, by investigatingDr. Hiro Kishimoto, Deputy General Manager, Research Center for a new architecture, we also aim to improve data center valuesCloud Computing, Fujitsu Laboratories Ltd. and Visiting Professor, themselves, for example by adding greater operational flexibil-National Institute of Informatics, Japan ities at reasonable cost. This presentation will highlight the basic Enterprise early adopters are already using private clouds and concepts and technologies of the project, and reveal some of the multiple public clouds, known as hybrid clouds. They are now preliminary results of our first proof of concept experiments. facing difficult problems, including cloud management complex- ity, cloud security risks, and uncertain service levels. In response to these challenges Fujitsu Laboratories has developed PaaS operation lifecycle management, cloud network visualization and analysis, and information-centric security. 13
  • 14. Expert Talks –Meet our SpecialistsExperts from Fujitsu and its partners invite visitors to take part in Optimizing Operations through Managed Servicessmall group discussions. You will have the opportunity to discuss ■ How to Manage Your Mobile Devices Securely and Efficientlyyour own specific challenges and problems with IT experts in ■ Managed Maintenance from Fujitsu – One Service Provider for Allthese small and exclusive discussion sessions. The demand for Your Maintenance Contractsthese Expert Talks is very high, meaning that they are quickly ■ Consolidation of Your Oracle Estatebooked – vacancies are rare. Therefore, please contact your Fujitsu ■ Best Practices of Workplace Managementpoint of contact or sales representative soon and reserve your seat ■ Protect Company Value with Intrusion Detection and Preventionat the Expert Talk of your choice. Reservations must be made in ■ Flexible, Secure Data Storage Delivered for Lessadvance – bookings cannot be accepted during the conference in ■ Managed Mobile: Fujitsu’s Solution for Mobile Device Managementmost cases. for Smartphones and Tablets ■ Optimized Operation of Windows 7-based IT WorkplacesThe following Expert Talks will be offered. More details about the ■ How to Increase the Operational Efficiency of Your SAP Infrastruc-contents and booking information are available at: ture ■ Software Asset and License Management – Get your License Man- agement under Control14
  • 15. Harvesting Cloud Benefits Boosting Workplace Productivity■ Virtual Desktops from the Cloud – Access from Anywhere with Any ■ A Guided Tour through the Jungle of Desktop Virtualization Device ■ BYOC – Buy Your Own Computer?■ From Data Center to the Cloud with Citrix XenServer ■ How to Secure Your Data even if Your PC is Lost or Stolen■ Business Cases, Vendors and Vendor Models for IT and Cloud Services ■ Integration and Secure Operation of New Mobile Devices in Data■ A Big Win for Small Business: SAP Business ByDesign Centers■ Custom vs. Cloud – Getting the Best of Both Worlds ■ DeskView & made4you: Customized Products and Solutions for Your■ Microsoft Licensing: How Cloud Computing Changes Your Software Clients Options ■ Desktop Centralization■ From Server Virtualization to the Private Cloud ■ Enrich Your Business with Fujitsu’s Versatile Tablet and Slate Solutions■ Cloud Computing: Supporting Our Channel Partners in Successful ■ Make It YOUR LIFEBOOK – Tailor-Made Solutions Meeting Your Needs Cloud Project Acquisition ■ Fujitsu CELSIUS Workstations Paired with 3D Visualization■ Cloud Computing: Beneficial Use Cases for Clouds■ Backup as a Service – the Ideal Cloud Entry Solution Driving Business Performance with Industry Solutions■ Messaging as a Service: E-Mail Services from the Cloud ■ Improve Support, Reduce Costs – Application Management Using■ Cloud Consulting SAP Business Intelligence as an Example■ Secure Long-Term Cloud Archiving ■ Data Exchange Made Easy – How Enterprises Can Benefit from EDI■ Fujitsu Cloud CRM Services Services■ Security in the Cloud ■ Using Fujitsu’s Fraud Screen to Reduce the Impact of Deficit Reduc- tion ProgramsTransforming the Data Center ■ How to Preserve Legal Security in Paperless Business Processes■ BS2000 Services – Support from the Beginning ■ Data Encryption, Secure Data Deletion and Anti-Theft Security■ New BS2000 Developments and Strategy Update Solutions for Your IT■ Affordable Blade Server Technology for Midsized Companies■ Scale-Up and Scale-Out with High-End x86 Fujitsu PRIMERGY Servers Cutting the Energy Bill■ PAN Manager for Fujitsu PRIMERGY BX900 ■ Go Green: Your Way to Green Labels, Carbon Footprint Values and■ The Next Generation of Fujitsu PRIMERGY Dual Servers Energy Savings■ Ready-to-Go Solutions for High Performance Computing■ Fast and Efficient Provisioning of IT Infrastructure Resources■ ServerView Resource Orchestrator Expert Talks exclusively for our Channel Partners■ Dynamization and Virtualization in the Data Center – ServerView We fully appreciate the role played by our Channel Partners in en- Virtual IO Manager suring our market success. And that’s why we are looking forward■ ServerView for Integrated Server Lifecycle Management to your participation in the Fujitsu Forum. Please contact your■ Virtualized IT Infrastructures Made Simple – RapidStructure partner manager to register for the Expert Talks of your choice.■ FlexFrame for SAP – More than a Proven Solution for SAP Infrastruc- ture Optimization ■ Distribution Office NetApp (DON) and the Benefits for Your■ Disaster Recovery – Covering Rare Events with High Impact Daily Business■ High-Performance Virtualization with Fujitsu Hardware and Hyper-V ■ LIFEBOOK4LIFE for the Channel■ Maximizing Data Center Investments with Limited Budgets ■ The Deskbound Success Story of the Channel Continues■ SPARC Enterprise Servers ■ Fujitsu PRIMERGY – Efficient IT Infrastructures for Small and■ Unix to Linux Migrations – Reduce Costs and Boost Efficiency Medium-Sized Enterprises (the SAP Example) ■ The ETERNUS Storage Portfolio for the Channel■ Fujitsu Infrastructures for SAP BWA and SAP HANA – Your Sure Path ■ Success in the Cloud to Smarter Business Decisions ■ The Fujitsu Global Storage Portfolio – Partnering with the Fast-■ The Fast Track to SAP: Packaged SAP Solutions for the Mid-Market est Growing Vendor of Storage Solutions■ How to Tune the Performance of Your Oracle Databases ■ Fujitsu PRIMERGY Servers – The SELECT Expert Program■ Creating Blocks, Pods & Fast Tracks – Is this Finally the Trend for IT ■ Accessorize Your Business Industrialization to Take the Next Hurdle? ■ Make IT Dynamic – Business Opportunities and Support for Fujitsu Channel Partners
  • 16. Attend the Fujitsu Forum in the International Register now and benefit from: Congress Center in Munich. Learn about the ■ Concrete recommendations and visionary concepts for meeting latest industry developments and share your current and future IT challenges experiences by networking with experts and ■ Experiencing innovative technologies, solutions and services for users at this event. reshaping data centers and workplaces ■ A compact overview of best practices for provisioning, operating and supporting IT infrastructures ■ Profound insights into the performance, developments and IT portfolio offered by Fujitsu and its partners ■ Ideas and solutions for application and process innovations The online registration form, latest ! details and an Agenda Builder are available on our website: byFujitsu Technology Solutions GmbHMies-van-der-Rohe-Str. 8, D-80807 MunichCopyright: © 2011 Fujitsu Technology Solutions GmbHPrinted in GermanyRealization: (#11451,25)Contact: rights reserved, including intellectual property rights. Technical data subject to modifications and delivery subject to availability. Any liability that the data and illustra-tions are complete, actual or correct is excluded. Designations may be trademarks and/or copyrights of the respective manufacturer, the use of which by third parties fortheir own purposes may infringe the rights of such owner.Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and/or other countries.