Eco-Consciousness from Cradle to Grave- A Major Driving Force Behind Product Innovations


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The product lifecycle process from the “cradle to grave” is a critical component to sustainability.

Hagen Alsleben, Head of Product management for Allround Servers and Bernd Germandi, Senior Marketing Manager, Fujitsu explain Fujitsu’s ‘Cradle to Grave’ process using the example of the PRIMERGY TX120 servers and workplace systems. They cover product definition, vendor selection, product design, production, delivery, operation, disposal and recycling.

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Eco-Consciousness from Cradle to Grave- A Major Driving Force Behind Product Innovations

  1. 1. Next Generation SoftwareFujitsu’s ISV Cloud ProgramBjörn KreutzfeldHead of PaaS & ISV BusinessFujitsu Technology Solutions Copyright 2011 FUJITSU
  2. 2. Agenda1. What is Happening Outside in the Software Market?2.2 Our S l ti for S ft O Solution f Software Vendors V d3. Your Benefits with Fujitsus ISV Cloud Program4.4 Insights I i ht Of An Fujitsu ISV Partner A F jit P t 1 Copyright 2011 FUJITSU
  3. 3. 1. What is Happening Outside pp gin the Software Market? 2 Copyright 2011 FUJITSU
  4. 4. A Paradigm Shift Changes User Behavior Today and in the past Traditional SW Projects Purchase software OI < 50% 27 Month RO Success ROI Purchase hardware Find space in data center Risk Setup development & test p p Configure systems Time Configure databases Go Live Configure networks ~12 Months Pay IT Specialist More … Cloud Business SolutionsTomorrow and ready today ROI > 90% 10 Month Success ROI Get a Login Value to Risk Customer Time Go Live ~7 Weeks 3 Copyright 2011 FUJITSU
  5. 5. Cloud Services Will Grow StronglyCloud Computing Adoption Rates And Future Plans 2009 (actual) 2010 (actual) 2011 (planned) 2012 (planned)60%50% More than 50% will use some form of Software as a Service in 2012 on.40%30%20%10% Base 531 North American & European software decision makers Source: Enterprise Software Survey, North America & Europe, Q4 2009, Forrsights Software Survey, Q4 2010 0% SaaS adoption IaaS adoption PaaS adoption BPaaS adoption 4 Copyright 2011 FUJITSU
  6. 6. Messages from Customers and Partners Pervasive broadband access at a very low cost Software as a Service: provides more flexibility and scalability is easy to integrate and maintain is already part of most people’s daily life rapidly innovation drive down address new respond d costt k t markets 5 Copyright 2011 FUJITSU
  7. 7. 2. Our Solution for Software Vendors 6 Copyright 2011 FUJITSU
  8. 8. Our Solution at a Glance Fujitsu has the full service technology to turn existing license based Software into a real Software as a Service product! Fujitsu will additionally setup a full Business Eco-System! Starting with a Business Solutions Store beginning of 2012! 7 Copyright 2011 FUJITSU
  9. 9. Ingredients of our Offering Cooperating with Fujitsu uj su means: Together with a strong Partner Business Solutions Store ISV Software Web Business E bl B i Enablement S i t Services Tool Fujitsu Global Cloud Platform 8 Copyright 2011 FUJITSU
  10. 10. Your Key Advantages Cooperating with Fujitsu uj su Whats in it for the ISV? Enter New Markets Long tail Additional Revenues Standardization Reduce Costs Billing Use of existing Software source code Fast cloud enablement & speed to market No vendor-lock-in No initial costs Revenue-share-model R h d l Risk sharing model Fujitsu, your trusted cloud partner. F jit t t d l d t 9 Copyright 2011 FUJITSU
  11. 11. 3. Your Benefits withFujitsus ISV Cloud Program 10 Copyright 2011 FUJITSU
  12. 12. Benefits with Fujitsus ISV Cloud ProgramOverview of Fulfilled Business Needs Included Zero Touch IT Integration and Flexibility g y Flexible Sales Pricing Comprehensive Billing, Reporting & Controlling Integrated Payment Service Provider Powerful User Management Integrated Marketing Easy IT SaaS Tenant Transaction Subscription Communication & B di C i ti Branding I t ti Integration E bl t Enablement P i i i Provisioning B Based P i i d Pricing M Management t Business Private Solutions Catalogue C Sore Business 2 Enablement Services 1 Brand Billing Management Account Bill Payment Portal Reporting Management Presentment Collection 11 Copyright 2011 FUJITSU
  13. 13. Reach New Online Markets in Just 3 Steps Business E bli B i Enabling Services License based Software Business Solutions Store Technical Interface Enjoy CloudDefine Go To Market Integration Business 1 2 3 12 Copyright 2011 FUJITSU
  14. 14. Preview of our Business Solutions Store Visit our ISV Corner – Join us for a Live Demo! 13 Copyright 2011 FUJITSU
  15. 15. 4. Insights of an Fujitsu ISV Partner 14 Copyright 2011 FUJITSU
  16. 16. Fast Lean Smart: A Fujitsu SaaS PartnerFast Lean Smart (FLS) FLS VISITOUR Mobile Workforce Management VISITOUR is FLS flagship product Software company with 35 The FLS POWEROPT algorithm employees in North Germany Real-time and dynamic planning 20 years in business, started of field service technicians off in the logistics branch ff Integrated maps & easy integration International expansion as of 2010 MOBILE solutions for all major Privately held no debt no investors held, debt, platforms; iOS, Android, Bl kb l f iOS A d id Blackberry, Over 200 projects implemented, Windows Mobile over 45,000 field service technicians Recently included in a major y j are optimized with our solutions ti i d ith l ti research firms annual report Reference customers include: Atlas on Field Service solutions Copco, ThyssenKrupp, Neopost, Now we offer SaaS! Jungheinich, Netcologne, EnBW, IBM, and SMA Solar 15 Copyright 2011 FUJITSU
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