A gamified B2B experience campaign - Fujitsu LIFEBOOK4Life.com

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LIFEBOOK4Life – Accept no boundaries is an international experience campaign with gaming elements, based on authentic and real test reports. During a virtual journey through Europe and the Middle East, 40 Insiders from 12 countries will experience the key features of the new LIFEBOOK series by solving exciting test-tasks.

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A gamified B2B experience campaign - Fujitsu LIFEBOOK4Life.com

  1. 1. Fujitsu LIFEBOOK4Life - Accept no boundariesA gamifiedB2B experiencecampaign Fujitsu LIFEBOOK powered by visibly smart performanceLIFEBOOK4Life – Accept no boundaries is an interna- 40 Insiders from 12 countries will experience the keytional experience campaign with gaming elements, features of the new LIFEBOOK series by solving excitingbased on authentic and real test reports. During a test-tasks.virtual journey through Europe and the Middle East, Fujitsu recommends Windows® 7. The Platform 1 LIFEBOOK4LIFE Webpage All insights and articles of the Insiders will be shared at lifebook4life.com. The Core: 2 LIFEBOOK4LIFE Insider 40 well chosen influentials from all over the world are nominated as LIFEBOOK4Life Insiders to test the brand new LIFEBOOK line. The mechanic: 3 Stamps, Points & Prizes Country-Stamps Points The Insiders earn points for certain activities. The top ten Insiders with the most points win a flight to one of the participating countries. Point System:All test-tasks highlight one specific LIFEBOOK feature and come Solving starter task (25 points)with a cultural twist. For every solved tasks the Insider will be Solving country tasks (15 points)rewarded with a virtual country-stamp. Every Insider needs at Article likes (1 point)least 6 stamps to keep the LIFEBOOK even after the project is Daily logins (1 point)over. 10 daily logins in a row (5 points) External articles (10 points) Special actions (surprise) The loyalty approach 4 Insider BadgesCommitted Insiders will have the chance to earn special Insiderbadges. These badges are a reward for Insiders who go the extramile in the campaign.Some Insiders of the first LIFEBOOK4Life campagin take also partthis year. They‘ve already achieved the „Silver Status“ for theirextraordinary commitment.with the 2nd Gen Intel® Core™ vPro™ processor family – Enriches your life.

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