Dynamic Infrastructures Keynote

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  • © Fujitsu Siemens Computers 2008 - All rights reserved

Transcript

  • 1. Dynamic Infrastructures: The next level in the evolution of our strategy Dr. Joseph Reger, Chief Technology Officer
  • 2. Questions: some old, some new Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved How can IT drive my competitive edge…?
      • Business environment continues to change
      • IT continues to drive competitive edge
      • IT continues to become more complex
      • IT operations have become a burden
      • IT is a key asset for part of a business, but an utility for another part
      • How do I increase my IT efficiency?
      • How to cope with continuous change?
      • Who should manage the complexity?
      • How to shift resources to business processes?
      • What is the right depth of IT involvement?
      • What would be the right sourcing strategy?
  • 3. “ Dynamic” needs to be in the answer…
    • What? An IT infrastructure that…
      • Is flexible and reliable
      • Meets my business needs
      • Opens up new ways of doing business
      • Is open to all delivery options
    • How? I want to…
      • Optimize the parts I continue to run myself
      • Transfer IT management to someone else
      • Control the installation others manage for me
      • Move into usage based pricing model
      • Access experts and keep my ability to innovate
      • Decide what is best, depending on business, case by case
    Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved I need an IT infrastructure that fits to me!
  • 4. Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved By 2012, 25% of IT will be delivered through non-traditional models IT as a Service?
  • 5. Fujitsu Siemens Computers Strategy Evolution
        • Over the last 9 years we have transformed our company into an IT infrastructure provider, addressing more customer needs as customer expectations have risen
        • We have built know-how and experience in products, services, solutions, and in managing various combinations of these
        • We can now help customers to decide which IT infrastructure and which delivery model is best for them and deliver according to their needs
    Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Time Value for our customers 1999 2003 2006 2009 Infrastructure Products + Infrastructure Solutions + Managed Services Becoming an Infrastructure Provider + Infrastructure as a Service
  • 6. Advantages of Infrastructure as a Service
      • Business view:
      • Choice: alternative IT delivery model
      • Little involvement to run and manage IT
      • Usage-based payment schemes
      • Benefit from economies of scale
      • Operational view:
      • Easy access to IT resources with few restrictions/limitations
      • Faster service delivery
      • Optimized usage of invested resources
      • SLA controlled quality of services
    Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved
  • 7. Fujitsu Siemens Computers expands its portfolio with “as a Service” offerings
      • “ as a Service” by Fujitsu Siemens
          • We help customers to implement “private clouds” where we maintain agreed service levels
          • We enhance customers’ IT efficiency without threatening their sovereignty
      • Off-premises IT infrastructure
          • Shared among multiple customers
          • Accessible through pre-defined methods standards, terms and conditions.
      • Shared IT infrastructure
          • Through on-demand services
          • Pricing based on service usage
          • Ongoing reductions in both fixed baseline (or subscription fees) and unit costs
    Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved shared dedicated IT Infrastructure customized generic Offering Infrastructure Outsourcing Managed Services “ as a Service” Co-location Hosting
  • 8.
    • Fujitsu Siemens Computers will add “as a Service” offerings to its portfolio
    • Our focus is “Infrastructure as a Service” (IaaS)
      • Physical layer of basic hardware (servers, storage, clients, networking)
      • Operating system and low level system software (virtualization, basic resource management, automation, orchestration)
      • The lower level of the middleware layer (systems management, optimization layers, etc.)
      • We continue to cooperate with partners
        • They provide the higher layers of the stack
          • “ Platform as a Service” (PaaS)
          • “ Software as a Service” (SaaS)
          • “ Business Process as a Service” (BPaaS)
    Our way to Infrastructure as a Service Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved HW Virtualization Operating System Resource Management System oriented MW Application oriented MW Application Business Process IaaS
  • 9. How to build and run Dynamic Infrastructures Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure as a Service Products and services designed for virtualized and automated environments Use building blocks designed for dynamism Benefit from evaluation and integration experience out of many projects Use pre-tested Infrastructure Solutions Delegate the responsibility to run your IT Run your applications on a shared environment Utilize our expert support services for the operation of your dynamic infrastructure Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure.
  • 10. Dynamic Infrastructures: Our Portfolio Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Network Storage Clients Infrastructure Products & Services Server solutions FlexFrame BladeFrame Infrastructure Solutions Managed Infrastructure Managed Data Center Managed Office Servers Storage Solutions CentricStor Client Solutions Virtual Workplace Services for - ROI - Integration - Maintenance Financial Solutions Infrastructure as a Service Workplace-as-a-Service
  • 11. Workplace-as-a-Service (WaaS)
      • WaaS concept
        • Shared infrastructure on our premises
        • (Appears) infinite for customers
        • Hosting customer’s desktop infrastructure and applications inside
        • Standardized workplaces at fixed SLA
        • Orderable via internet
        • One-to-many approach
        • Pay-as-you-use model
        • Smooth migration
      • Customer benefits
        • Required services anywhere and anytime
        • Minimized capital expenditure
        • No investment in infrastructure
        • No administration, no management
        • Low barrier of entry
    Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Hypervisor Customer 1 Customer 2 … Fujitsu Siemens Computers Data Center OS Apps OS Apps OS Apps OS Apps
  • 12. Dynamic Infrastructures: Our Portfolio Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Network Storage Clients Infrastructure Products & Services Server solutions FlexFrame BladeFrame Infrastructure Solutions Managed Infrastructure Managed Data Center Managed Office Servers Storage Solutions CentricStor Client Solutions Virtual Workplace Services for - ROI - Integration - Maintenance Financial Solutions Infrastructure as a Service Workplace-as-a-Service
  • 13. Summary Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved From this portfolio we can deliver tailor made Dynamic Infrastructures, exactly fitting to your business needs, whichever way you want.
    • A fast changing business requires Dynamic Infrastructures for IT
      • Dynamic Infrastructures assign resources to applications on demand
      • Dynamic Infrastructures combine products, services and solutions in novel ways
      • Dynamic Infrastructures are delivered in ways customized to your needs
    • Fujitsu Siemens Computers offers a comprehensive portfolio of
      • Products, services and solutions
        • Servers, storage, clients, etc…
      • Delivery models
        • Products, solutions, managed services, Infrastructure as a Service, …
      • Financial arrangements
        • Purchasing, leasing, pay-per-use, “cloud”, …
      • We believe we have a unique value proposition
  • 14. Thank You!