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Dynamic Infrastructures Keynote

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  • © Fujitsu Siemens Computers 2008 - All rights reserved
  • Transcript

    • 1. Dynamic Infrastructures: The next level in the evolution of our strategy Dr. Joseph Reger, Chief Technology Officer
    • 2. Questions: some old, some new Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved How can IT drive my competitive edge…?
        • Business environment continues to change
        • IT continues to drive competitive edge
        • IT continues to become more complex
        • IT operations have become a burden
        • IT is a key asset for part of a business, but an utility for another part
        • How do I increase my IT efficiency?
        • How to cope with continuous change?
        • Who should manage the complexity?
        • How to shift resources to business processes?
        • What is the right depth of IT involvement?
        • What would be the right sourcing strategy?
    • 3. “ Dynamic” needs to be in the answer…
      • What? An IT infrastructure that…
        • Is flexible and reliable
        • Meets my business needs
        • Opens up new ways of doing business
        • Is open to all delivery options
      • How? I want to…
        • Optimize the parts I continue to run myself
        • Transfer IT management to someone else
        • Control the installation others manage for me
        • Move into usage based pricing model
        • Access experts and keep my ability to innovate
        • Decide what is best, depending on business, case by case
      Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved I need an IT infrastructure that fits to me!
    • 4. Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved By 2012, 25% of IT will be delivered through non-traditional models IT as a Service?
    • 5. Fujitsu Siemens Computers Strategy Evolution
          • Over the last 9 years we have transformed our company into an IT infrastructure provider, addressing more customer needs as customer expectations have risen
          • We have built know-how and experience in products, services, solutions, and in managing various combinations of these
          • We can now help customers to decide which IT infrastructure and which delivery model is best for them and deliver according to their needs
      Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Time Value for our customers 1999 2003 2006 2009 Infrastructure Products + Infrastructure Solutions + Managed Services Becoming an Infrastructure Provider + Infrastructure as a Service
    • 6. Advantages of Infrastructure as a Service
        • Business view:
        • Choice: alternative IT delivery model
        • Little involvement to run and manage IT
        • Usage-based payment schemes
        • Benefit from economies of scale
        • Operational view:
        • Easy access to IT resources with few restrictions/limitations
        • Faster service delivery
        • Optimized usage of invested resources
        • SLA controlled quality of services
      Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved
    • 7. Fujitsu Siemens Computers expands its portfolio with “as a Service” offerings
        • “ as a Service” by Fujitsu Siemens
            • We help customers to implement “private clouds” where we maintain agreed service levels
            • We enhance customers’ IT efficiency without threatening their sovereignty
        • Off-premises IT infrastructure
            • Shared among multiple customers
            • Accessible through pre-defined methods standards, terms and conditions.
        • Shared IT infrastructure
            • Through on-demand services
            • Pricing based on service usage
            • Ongoing reductions in both fixed baseline (or subscription fees) and unit costs
      Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved shared dedicated IT Infrastructure customized generic Offering Infrastructure Outsourcing Managed Services “ as a Service” Co-location Hosting
    • 8.
      • Fujitsu Siemens Computers will add “as a Service” offerings to its portfolio
      • Our focus is “Infrastructure as a Service” (IaaS)
        • Physical layer of basic hardware (servers, storage, clients, networking)
        • Operating system and low level system software (virtualization, basic resource management, automation, orchestration)
        • The lower level of the middleware layer (systems management, optimization layers, etc.)
        • We continue to cooperate with partners
          • They provide the higher layers of the stack
            • “ Platform as a Service” (PaaS)
            • “ Software as a Service” (SaaS)
            • “ Business Process as a Service” (BPaaS)
      Our way to Infrastructure as a Service Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved HW Virtualization Operating System Resource Management System oriented MW Application oriented MW Application Business Process IaaS
    • 9. How to build and run Dynamic Infrastructures Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure as a Service Products and services designed for virtualized and automated environments Use building blocks designed for dynamism Benefit from evaluation and integration experience out of many projects Use pre-tested Infrastructure Solutions Delegate the responsibility to run your IT Run your applications on a shared environment Utilize our expert support services for the operation of your dynamic infrastructure Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure.
    • 10. Dynamic Infrastructures: Our Portfolio Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Network Storage Clients Infrastructure Products & Services Server solutions FlexFrame BladeFrame Infrastructure Solutions Managed Infrastructure Managed Data Center Managed Office Servers Storage Solutions CentricStor Client Solutions Virtual Workplace Services for - ROI - Integration - Maintenance Financial Solutions Infrastructure as a Service Workplace-as-a-Service
    • 11. Workplace-as-a-Service (WaaS)
        • WaaS concept
          • Shared infrastructure on our premises
          • (Appears) infinite for customers
          • Hosting customer’s desktop infrastructure and applications inside
          • Standardized workplaces at fixed SLA
          • Orderable via internet
          • One-to-many approach
          • Pay-as-you-use model
          • Smooth migration
        • Customer benefits
          • Required services anywhere and anytime
          • Minimized capital expenditure
          • No investment in infrastructure
          • No administration, no management
          • Low barrier of entry
      Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Hypervisor Customer 1 Customer 2 … Fujitsu Siemens Computers Data Center OS Apps OS Apps OS Apps OS Apps
    • 12. Dynamic Infrastructures: Our Portfolio Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Network Storage Clients Infrastructure Products & Services Server solutions FlexFrame BladeFrame Infrastructure Solutions Managed Infrastructure Managed Data Center Managed Office Servers Storage Solutions CentricStor Client Solutions Virtual Workplace Services for - ROI - Integration - Maintenance Financial Solutions Infrastructure as a Service Workplace-as-a-Service
    • 13. Summary Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved From this portfolio we can deliver tailor made Dynamic Infrastructures, exactly fitting to your business needs, whichever way you want.
      • A fast changing business requires Dynamic Infrastructures for IT
        • Dynamic Infrastructures assign resources to applications on demand
        • Dynamic Infrastructures combine products, services and solutions in novel ways
        • Dynamic Infrastructures are delivered in ways customized to your needs
      • Fujitsu Siemens Computers offers a comprehensive portfolio of
        • Products, services and solutions
          • Servers, storage, clients, etc…
        • Delivery models
          • Products, solutions, managed services, Infrastructure as a Service, …
        • Financial arrangements
          • Purchasing, leasing, pay-per-use, “cloud”, …
        • We believe we have a unique value proposition
    • 14. Thank You!