• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Corporate Social Responsibility
 

Corporate Social Responsibility

on

  • 5,074 views

 

Statistics

Views

Total Views
5,074
Views on SlideShare
5,060
Embed Views
14

Actions

Likes
1
Downloads
391
Comments
0

4 Embeds 14

http://www.slideshare.net 10
http://mrcompany.nl 2
http://www.brijj.com 1
http://ctcstaging.blackboard.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • © Fujitsu Siemens Computers 2006 All rights reserved

Corporate Social Responsibility Corporate Social Responsibility Presentation Transcript

  • Corporate Social Responsibility Fujitsu Siemens Computers December 2007
  • Agenda Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public IT with a sense of responsibility Strategy and Approach Workplace Community Environmental Care Marketplace Stakeholder Engagement Memberships
  • IT with a sense of responsibility Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • IT with a sense of responsibility
      • Act and behave with a sense of responsibility in everything we do:
        • from the products we build
        • to the way we sell
      • Guides our business and the way in which we carry out that business
      • One of our core strengths
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Our brand promise
      • Fujitsu Siemens Computers:
      • A leading European IT provider with more than 11,000 employees
      • We have a sizeable social and environmental impact
      • We accept our responsibilities and the long-term effects we as a business have on society and the environment
      • We seek to develop mutual goals in partnership with our stakeholders
      • It is our brand promise – we make sure!
        • „ We are constantly seeking to manage and lower our social and environmental impacts. We do this not because it is required of us, but because as a company with a sense of responsibility it is simply the way we do business. „
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Strategy and Approach Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Empowering the people
      • Strategy
        • placing society and the environment at the heart of our business.
        • harnessing the sense of responsibility that flows throughout the company
        • enabling it to flourish across all areas of our operations.
      • Empowering our employees to live their sense of responsibility
      • Our Approach
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Our Approach
      • We adopt a product lifecycle approach
        • Design
        • Raw material
        • Production
        • Useage
        • and end of life disposal
      • Social and environmental responsibility is compatible with improved business performance
        • VISIT: For a better business, for a better planet“
        • Green IT brings tangible benefit
      • Provides new ways to engage consumers and stakeholders
      • Open dialogue with all stakeholders
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Workplace Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Our inspiration and our growth
      • Our employees play a central role in the success of our company
      • They inspire and power our growth
      • Their winning combination of commitment, skill, and flexibility makes our vision possible
      • Investing in the future of our employees is not only good for business, but fosters the environment of responsibility that lies at the heart of our business.
      • UK, voted one of the 100 best companies to work for in March 2006
        • 'The Sunday Times UK Employer of Choice' initiative
        • one of only two major IT companies to achieve top 100 status
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Workplace – Training and Development
      • Employee learning and development is critical to our overall approach
      • An extensive variety of training and learning programs
        • 1,000 different courses
        • 700 are e-learning based
      • We seek to foster constant learning at any stage and through the appropriate mechanism.
      • Application of new media to our learning programs ensures high availability and good cost-value ratio
      • offer more learning per euro spent
      • and access for all
      • We monitor development through our annual performance management process
        • in-depth discussions on responsibilities, skills, competencies, performance and development needs.
      • Talent Management for high potentials
      • Increasing role based curricula such as Project Management.
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Workplace – Training and Safety
      • Ensuring all staff (temporary and contract) are not adversely affected by their work or their working conditions.
      • Do not put at risk the health and safety of others, including suppliers, customers, contractors and members of the public
      • Sufficient health and safety knowledge, expertise and resources exist to plan, organize and manage our activities safely and to monitor our performance against our health and safety objectives.
      • We obey and often exceed legal regulations in the countries we operate in.
      • Additional health & safety measures depending on country or requirement:
        • Germany: check-up programs for senior management
        • UK & Irelands: employee assistance programs
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Workplace – Flexibility and Awareness
      • We aim to foster flexibility:
      • Employees are provided with the equipment they need to work on their own, across our office sites, at home or even on the move.
      • Flexible working concepts like desk sharing across our sites together with other flexible working models relating to time and scheduling.
      • Solutions to fulfill the needs of the people and the company
      • Ultimately, flexibility means addressing situations as they arise
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
    • Tailored solutions for the individual…
  • Workplace – Flexibility and Awareness
      • We do not tolerate discrimination or harassment whether of a sexual or personal nature.
      • We maintain a working environment that promotes trust and respect of which all employees can be proud.
      • We are open, honest and stand by our responsibility to employees.
      • We are reliable partners who do not make promises we cannot keep.
      • A “family friendly” company. It is our target to give employees the possibility to improve the balance between family and career.
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Community Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Active involvement in the local and the global community
      • We seek to support and work in partnership with those communities in which we are based.
      • Employees are encouraged to become involved in community projects and charitable causes
      • Examples of charitable donations, employee volunteering and educational initiatives can be found on our web site:
      • Community Involvement
      • Policy and guidelines being drafted
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Environmental Care Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Our Principles
    • The company is guided by the following environmental principles:
      • We have a responsibility to society to protect the environment
      • We act continuously to minimize environmental damage and take steps beyond what is required by law
      • Every employee is trained in our environmental ethos and obliged to act in a responsible way
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public If DNA had a color, ours would be green …
      • Fujitsu Siemens Computers will be the first IT-vendor with a complete range of environmentally sound products for the datacenter, in the office, on the move and at home
      • “ Saving the planet by green IT” is anchored in one of our five innovation intents for future R&D efforts
      • We have a long history. We started the first initiatives 20 years ago.
      • Taking care for the environment reflects our brand essence
        • it is IT with a sense of responsibility
  • A very long history Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
    • Environmental care – a step ahead in green technology
    • We have a long-standing, strong commitment to
    • the principles of environmental sustainability.
    • First green PC 1993
    1 German branch of “Friends of Earth“ 2 EU Directive on the Restriction of the use of ceratin Hazardous Substances in electrical and and electronic equipment 3 EU Directive on Waste Electrical and Electronic Equipment 4 U.S. Enivironmental Protection Agency
  • Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public For a better business. For a better planet.
      • Our approach: We offer products, solutions and services with the right balance between business benefits and environmental benefits.
        • ecology and economy can go hand in hand:
        • for a better business. For a better planet.
      • Taking care for the environment is about all kinds of solutions, services or improved processes that reduce their environmental impact, need less resources and reduce costs:
        • Dynamic Data Center solutions and holistic concepts for “green infrastructures” to save energy, cooling, space and resources
        • Mobile solutions reduce power consumption and increase your freedom to choose where you work -therefore reducing unnecessary traveling
        • Services that enable green IT by reducing complexity and improving processes
  • Customer Endorsements
    • 2001: Swedish Society for Nature Conservation
    • Asking for a green mainboard six years ago set the ball rolling for the development of green products at Fujitsu Siemens Computers
    • Goethe Institute
    • Since early 2004, institutes in 48 countries on five continents have been equipped with Green PCs from Fujitsu Siemens Computers
    • UniCredit
    • In 2005, UniCredit modernized its branches with 10.000 Green PCs which show that ecology and economy can go hand in hand.
    • WWF Germany
    • For its computer installations, WWF chose Fujitsu Siemens Computers products: "They meet our environmental criteria, e.g., in their use of lead-free circuitboards (PCB)." Dr. Bernhard Bauske, Head of Strategic Corporate Alliances,WWF Deutschland
    • ebm-papst
    • “ As a world market leader in air technology and drive energy, we appreciate Fujitsu Siemens computers‘ environmentally friendly, economical and high performance Green PC.“ Gerhard Zierlein, Head of the IT Department, ebm-papst
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public The integrated approach to Environmental Protection
  • Our integrated approach Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public FSC Green Standard EuP* today & in future Environmental Sustainability *EU Directive for energy using products minimum legal requirements
    • We are committed to eliminate the use of harmful and potentially harmful substances in our products and production processes in order to minimize any risk to end users and to the environment .
    • minimizing hazardous substances wherever possible
    • own guideline developed
    • member of the ‘Design for the Environment’ Program at U.S. EPA
    Going well beyond what laws require 1. Development and Sourcing
  • Our integrated approach
      • Inbound logistics
      • components, materials, inbound logistics, sourcing
      • reduced packaging
      • sea freight when possible
      • supplier selection
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public 2. Production & Logistics
      • Production
      • saving of energy, water, gas, and CO2 in each area
        • at Augsburg, within 10 years power consumption declined by 60 percent = 8.680 tons less CO2 emission
      • reduction of hazardous materials, waste, wastewater and emissions
      • lead-free soldering (years before RoHS)
      • Outbound logistics
      • optimal packaging
      • direct shipment to customers
      • Bulk delivery to large accounts
  • Our integrated approach
      • Energy saving has emerged as one of the most critical components
        • around the world, people are striving to be more energy efficient at home and at work
        • warning to the industry - data centers will be unable to cope with future power consumption rates and the challenges of temperature regulation
      • Energy savings means cost savings
        • "If performance per watt is to remain constant over the next few years, power costs could easily overtake hardware costs, possibly by a large margin." Luiz Andre Barroso, Google
      • Fujitsu Siemens Computers Green PCs
        • can save an organization with 100 PCs €3,380 over three years; for the environment this means 14 tones of CO2 savings
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public 3. Product use - focus on energy saving Source: Fraunhofer Institute Production Use Recycling
  • Our integrated approach
      • Energy saving focus at Fujitsu Siemens Computers
        • 2006 energy efficiency project group was founded
        • walk the talk: Internal energy-saving projects established
        • active contribution to the definition of energy efficiency measurements at the Club of Rome
        • 2007: Member of the Green Grid, a consortium to lower power consumption
        • active support of the Energy using Products (EuP) implementation framework coming spring 2008
      • Broad range of product features for PCs and mobiles saving up to 50% of energy consumption
      • Holistic approach for energy saving in the data center
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public 3. Product use - focus on energy saving
  • Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public Our integrated approach
    • 4. Re-use, Recycling and Recovery
    • In our own Recyclig center, 98% of all materials could be re-used or recycled
    • thanks to a three-stage-concept
    • Our disposure rate of 2% is more than 10 times lower than legal requirements
    Remarketing of products Reuse of parts Recycling of material
  • We have a “Green” history Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public 2005 2006 2007 Oct 2007 1993 “ Green” Desktops 2002 Today “ Green” Mainboards IFA “ Green Servers/ Data Center “ Green“ Storage “ Green Workstations“ “ Green“ Con- sumer PC “ Green“ Notebooks
  • Innovative technologies make PCs more green
      • Green Professional PCs
        • ESPRIMO professional PC microtower and Small form factor PCs compliant to Blue Angel and new Energy Star requirements
        • best-in-class cooling concept for increased lifetime and performance
        • optimized fan concept – only as much and as fast as needed
        • switched monitor outlet saves up to 10% of display power consumption
        • 15% savings possible by actively enabling Power Management settings per DeskView Energy
      • 2007: 44% less energy consumption than in 2005
      • Example ESPRIMO E5615, EPA:
        • 100 Fujitsu Siemens Computers Green PCs save €1130 worth of energy pear year
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public kw/h/year € /year Esprimo E5905 Esprimo E5925 Esprimo E5925 EPA
  • SCALEO Li 2405 green edition
      • First green Consumer PC
      • Hardware configuration
        • low power consumption
        • “ green” halogen free µATX mainboard
        • extremly silent
        • environmentally conscious packaging
        • fully recyclable
        • “ Blue Angel” and “ Energy Star 4.0.” in preparation
      • Software configuration
        • FSC “green power management”
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public First Consumer PC “Green Edition”
  • Green Mobility stands for
      • Professional notebooks like LIFEBOOK C1410 and LIFEBOOK S7110
        • first and only notebooks worldwide compliant to Nordic Swan
      • Reduced power consumption and expanded battery time
        • battery run time of a one whole working day (with second battery)
        • EcoButton increasing battery time by more than 10%
      • Reduced traveling
        • reduces transportation costs and CO2 emissions
        • thanks to high level connectivity capabilities
          • all notebooks to integrate 3G communication by Q4 07
        • thanks to features such as confcameras
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Green servers
      • Example: PRIMERGY TX120
      • The most energy efficient server in the world
        • 40% less power
          • lower power consumption vs. other standard tower servers (active power reduction of 163 Watts, even more with Celeron ® processor)
        • 33% less footprint
          • the world’s smallest footprint
        • 25% less volume
          • less volume compared to current 1-socket server in the market
        • 50% less noise (28 dB in Idle Mode)
          • advanced cooling technologies achieve low noise levels equivalent to a whispering noise
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Three steps for a green data center
      • Reduce Power Consumption
        • implement best technologies and processes
      • Optimize datacenter Infrastructure
        • improve cooling concepts
        • improve power infrastructure
        • increase energy recovery
      • Optimize utilization of existing resources
        • fully utilize existing computing power
        • improve utilization of systems
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Dynamic Data Center = Green data center
      • Reducing the energy costs to a minimum by transforming static data center to a Dynamic Data Center
        • by creating pools of computer and storage resources that are provided to applications on demand
        • better utilization by combination of Blade Server with Virtualization Methods and technologies
        • integration of IT Management tools to react faster to resource allocation of servers
        • an automated, intelligent ILM strategy to put the data where they consume the least power is key for an energy efficient storage pool
      • Example: a customer-scenario FlexFrame for Oracle proved a reduction of 70% of energy costs
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
      • Services across the IT Lifecycle help to right size and reduce IT resources by professional IT design and IT operations in two steps:
        • aligning IT infrastructures to business goals to ensure the most effective use of IT
        • managing IT infrastructure towards lean operations with reduced complexity and increased flexibility. An optimized system management reduces the:
          • number of overall systems
          • number of utilized systems in non-peak times
          • number of running sites in non-peak times
    Transformation to green IT: Lifecycle Services Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
      • Managed Services establish an enduring business partnership with a continuous flow of innovation and improvements to increase operational performance and resource consumption of the customer’s IT
      • Managed Data Center offers additionally
        • decrease of temperature and less cooling through virtualization and energy efficient system management
      • Managed Office offers additionally
        • remote Bios and OS energy management and shut downs of unrequired systems over-night and thus significant decrease in power consumption
        • reduction of paper and consumables through multifunctional devices and output management strategies
    Managed Services: a business partnership for green IT Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
      • Print life cycle management
        • helping customers optimize their printing, therefore reducing their carbon footprint
      • Environmental installation services
        • ensuring your physical IT environment is optimized for green
      • Reducing the need for on-site interaction with innovative technologies, e.g., Auto Immune Systems
        • improving costs and reducing unnecessary travel to site = reduced fuel usage
      • Optimizing spare stock locations ensuring the right parts are close to hand
        • reducing the need for long-distance shipping = reduced fuel usage
      • Service factory – fixing it on line first time
        • consolidating expertise in one place, reduce repeat call rate, reducing overall resources
    Services intrinsically enable green IT Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Marketplace Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Marketplace – Managing our Supply Chain
      • Our approach guided by membership of the United Nations Global Compact.
      • Our strategic and key suppliers committed to International Labor Conditions expressed in the Compact.
      • Drawn from the Universal Declaration on Human Rights and the International Labor Organization's Declaration on Fundamental Principles and Rights at Work
      • Integrated into all our Master-Purchasing Agreements with those suppliers.
      • Bi-annual audits of supplier sites
      • Covering 80% of our purchase volume per annum
      • Random independent audits across 10% of our key-supplier base.
      • Ensuring adherence to the standards laid down in the Global Compact.
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Market Place – Supplier Code of Conduct
      • The Fujitsu Siemens Computers Supplier Code of Conduct aims to foster a working environment where our suppliers conduct daily business with honesty and integrity, and in the best interests of Fujitsu Siemens Computers.
      • The code requires that suppliers:
        • ensure safe working and living conditions
        • be committed to reducing the environmental impact of their operations.
      • The focus is on:
        • Human Rights
        • Labor Standards
        • Environment
        • and Anti-corruption
      • Supplier Code Of Conduct
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Stakeholder Engagement Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Stakeholder Engagement
      • We touch upon the lives of hundreds and thousands of stakeholders each day.
      • Our business has an impact far broader than our sites of operation.
      • We are doing everything possible to minimize our social and environmental impacts including:
      • A commitment to engage with, and listen to, social, economic, and political groups that have an interest in our business
      • Valuable ideas and concerns which, as our organisation evolves, can help drive a more sustainable future.
      • Stakeholder Engagement
      • And we are fully committed to engaging and instigating a genuine two-way dialogue with external groups well into the future.
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Memberships Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Memberships
      • the Green Grid , a consortium of IT companies and professionals seeking to lower the overall consumption of power in data centers around the globe
      • The Climate Savers Computing Initiative brings together industry, consumers and conservation organizations to significantly increase the energy efficiency of computers and servers. Fujitsu Siemens Computers is an Associate member.
      • As the world's largest, global corporate citizenship initiative, the Global Compact is first and foremost concerned with exhibiting and building the social legitimacy of business and markets.
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Summary: IT with a sense of responsibility
      • We act and behave with a sense of responsibility in everything we do:
        • from the products we build
        • to the way we sell
      • This guides our business and the way in which we carry out that business
      • It is one of our core strengths
    Corporate Social Responsibility December 2007 © Fujitsu Siemens Computers 2007 FSC Public
  • Thank you for your time