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Dr. Joseph Reger (CTO) from Fujitsu Siemens Computers presents the CeBIT-Preview in Hamburg.

Dr. Joseph Reger (CTO) from Fujitsu Siemens Computers presents the CeBIT-Preview in Hamburg.
20 January 2009

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CeBIT-Preview Hamburg CeBIT-Preview Hamburg Presentation Transcript

  • Fujitsu Siemens Computers CeBIT-PreView Hamburg 20. Januar 2009 Dr. Joseph Reger, CTO
  • Online communities, social networking, media distribution,… Can Webciety contribute to business problems? 2 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • How would social context change enterprise IT? Freeform interactions, user participation, mass collaboration 3 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved View slide
  • Does social software have any business relevance? Traditional enterprises with old revenue models: real goods, manufacturing operations, distribution centers, merchandising, logistics n Tagging, search, social networking, bookmarking, blogs, portals, data feeds, communities, user contributed content … to enhance business operations? n Making information sharing, knowledge generation and distribution, mashups, virtual collaboration and bi-directional communication … to actually work and create value? n Leveraging all we got with Web 2.0 … to innovate non-routine processes? Answer is “Yes, if you pick the right business and social mechanisms” 4 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved View slide
  • A business case for enterprises: crowdsourcing Inviting the public to develop a new technology or carry out a design task n Sharing commercially valuable and sensitive information online n Open call for people to participate Users interact in online communities and submit solutions over the Web n The crowd also sorts through the solutions, finding the best ones Problems can be explored at comparatively little cost, and often very quickly Payment is by results Webciety with a business economic contact 5 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • A business case for the society: online registration Exploiting the widespread online services security measures on Webciety n Deciphering distorted characters Channeling the workflow into useful purpose n Digitizing old books and newspapers n Users decipher scanned words that OCR failed to recognize Rate of transcription currently exceeds 4 million words per day n Equivalent to about 160 books per day n Same as a workforce of over 1500 people Mutually beneficial instrument of online security and civil society 6 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • Many opportunities for social enhancement technologies New generation business applications incorporate aspects such as social ecosystem, participation, interaction, “joy of use”, and shared business Business drivers How it changes IT n Cost and risk reduction n Rich Internet applications n Innovation n Virtualization and automation n Customer service n Service orientation n Leveraging assets n Dynamic operation n XaaS Webciety sets aside old IT architectures and delivery models 7 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • General development of IT architectures Physical consolidation Virtualization Dynamic pools Shared resource pools Application consolidation Automation Provisioning Infrastructure-as-a-service Data center consolidation Energy usage Metering Usage based pricing Flexibility/ (business agility) Cloud (as-a-service) Service-oriented Transforming IT Dynamic delivery model Rationalized Reducing cost via consolidation and concentration Economies of scale Much of what was within the corporate boundaries is being increasingly served up from outside 8 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • Webciety leans on cloud computing services Own IT IaaS cloud PaaS cloud SaaS cloud Data Data Data Data Application logic Application logic Application logic Application logic Dev’t/Runtime Dev’t/Runtime Dev’t/Runtime Dev’t/Runtime Infrastructure Infrastructure Infrastructure Infrastructure The layers being delivered as-a-service allow different flexibility 9 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • Clouds have mostly been a consumer oriented play Online services are driving the adoption, growth and new business models Invention Discovery Idea Innovation Entrepreneurs Commoditization For many consumers, clouds are all they use daily 10 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • Progress to enterprise clouds Economies Mega size of scale Clouds Sharing Te ch no lo Best effort Mission critical gy d On premise ire Public Internet ct ion s Multitenancy Enterprise clouds Sovereignty Enterprise clouds come with known trust boundaries, are auditable, provide qualified services and policies, are based on SLAs,… 11 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • Public clouds are not an option for every enterprise Security… sending data outside company firewalls Privacy… all logons and identities are remote Platform dependency… lock into proprietary stacks Reliability… and communication around outages Portability… data formats and program calls Physical location… many nations’ laws Speed.. application latency Audit… lack of audit capability and governance Integration… with internal IT infrastructure More rules for sharing, more governance influencing sharing, combined with the economics and value of sharing 12 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • Some old, some new questions IT continues to drive competitive edge How can IT drive IT has become more complex my competitive BUT IT operations have become a burden edge…? IT is a key asset to part of a business but an utility for another part How do I increase my IT efficiency? Who should manage the complexity? How to cope with continuous change? How to shift resources to processes? What is the right depth of IT involvement? What would be the right sourcing strategy? Business environment continues to force IT to change 13 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • Dynamic needs in the answer… What? An IT infrastucture that... I need an IT is flexible and reliable infrastructure which fits to me! meets my varied business needs is open to all delivery options inspires new ways of doing business How? I want to optimize the parts I continue to run myself gain control over stuff others manage for me transfer IT management to someone else move into usage based pricing model Flexibility to decide what is best depending on business, every time 14 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • The IT Infrastructure is changing New dimensions of optimization are opening up Who can Benefits of lesser complexity and lower financial risk support me? Redefine to what depth IT is your core competence And to what level strategic IT partners are involved Changing the direction of the whole IT infrastructure Fujitsu Siemens Computers is evolving to meet these challenges We are providing and supporting “Dynamic Infrastructures” Changing conditions create exiting opportunities 15 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • Fujitsu Siemens Computers Strategy Evolution Over the last 10 years we have transformed into an IT infrastructure provider, addressing more customer needs as customer expectations have risen We have build know-how and experience in products, services, solutions, and in managing various combinations of these We can now help customers to decide which IT infrastructure Infrastructure and which delivery model is best for them as a Service + Managed Value Services Infrastructure for + Solutions our Infrastructure + customers products 1999 2009 2006 2003 Becoming an Infrastructure Provider 16 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • How to build and run Dynamic Infrastructures Cut your IT costs down leveraging Infrastructure Run your applications on economies of scale by accessing a a shared environment as a Service centrally shared infrastructure Managed Utilize our expert services for the Delegate the responsibility operation of your dynamic infrastructure to run your IT Infrastructure Use pre-tested Benefit from evaluation and integration Infrastructure Infrastructure Solutions experience out of many projects Solutions Infrastructure Use building blocks Products and services designed for Products & designed for dynamism virtualized and automated environments Services Dynamic Infrastructures 17 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • Dynamic Infrastructures: Our Portfolio Infrastructure Workplace-as-a-Service as a Service Managed Managed Data Center Managed Office Infrastructure Server solutions Storage Solutions Client Solutions Services for Infrastructure FlexFrame - ROI CentricStor Virtual Workplaces Solutions BladeFrame - Integration - Maintenance Financial Infrastructure Storage Servers Clients Solutions Products & Network Services Dynamic Infrastructures 18 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • CeBIT 2009 Activities Our Focus: Dynamic Infrastructures & Green IT Technologies n Fujitsu Siemens Computers booth in hall 9 n Green IT World/ Bitkom in hall 8 n Expert talks for customers n Press conference (tbd) n Presence on partner booths n Participation at the CeBIT conference program 19 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • Fujitsu Siemens Computers booth Topic: Dynamic Infrastructures n Located in hall 9 n Infrastructure solutions, services and consulting n Exhibits from Fujitsu Siemens Computers: o Dynamic Infrastructures o Healthcare o GEO information systems o Green IT Fast changing business requires Dynamic Infrastructures for IT 20 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • BITKOM Green IT Topic: GREEN IT n Located in hall 8 n Present Green IT Technologies n Press, VIP and public sector activities n Guided tours for visitors n Exhibits from Fujitsu Siemens Computers: o Worlds’ first 0 Watt PC o 0 Watt Monitor o PRIMERGY ECO Rack o Green Infrastructure Services o Energy saving Mobile Technology We continue to be a leader in Green IT! 21 Dr. Joseph Reger, CTO CeBIT-PreView Hamburg © Fujitsu Siemens Computers 2009 All rights reserved
  • Thank you!