International Green Awards Asia Pacific Summit Fujitsu Alison Rowe


Published on Fujitsu's commitment to ICT sustainability - through supercomputing, cloud computing, smart communities, energy efficiency

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  • A cloud-based intelligent traffic management system recently launched by Fujitsu in Japan. It collects data – masses of data - from an incredibly rich variety of sources. From sensors planted in fleets of vehicles like taxis or hauliers, from roadside sensors that monitor traffic flow, even down to subtle things like the speed that windscreen wipers are moving in the rain. But it also collects data from individuals and communities, from social media and real time events. Fleet and logistics management can use it to route their traffic in the most efficient way. Individuals can use it to get simple reports of traffic. Urban authorities can use it to manage traffic control – in real time. And as we move into the future, a major application will be to link drivers to supply points for electric vehicles. You should never have to wait for a taxi again
  • Previously the farmer used vehicles to monitor the fieldsThe farmer hand wrote the analysis on paper and on return to the farm entered this into a databaseThe emissions profile included 87.7% from travel and the remainder was office space and ICT The solution was to implement satellite technology  for field monitoring and mapping visualization data which was transferred in real time to the office.  Sensor・Temperature・Solarradiation・Soiltemperature・Field moisture Other acquired data・ Atmospheric 
 pressure・Winddirection・Windvelocity・PrecipitationThe solution delivered 98% reduction of emissions
  • This report uses the methodology developed by Connection Research and RMIT University (Melbourne, Australia). The results allow the development of a standardized ICT Sustainability Index for ICT-using organizations in any industry or country. The methodology allows separate indices to be calculated for five key areas of ICT Sustainability:Equipment Lifecycle Procurement and Disposal,End User Computing,Enterprise,IT as a Low-Carbon Enabler and Metrics The responses were weighted to deliver a score (out of 100) in each of the five ICT Sustainability Index components, which were then combined to determine the overall ICT Sustainability Index for each organization, ensuring quantitative comparisons between respondents.
  • Second global report assessing the maturity of ICT Previous was in 2010 and included 630 responses from Australia, India, the UK and the USA1000 responses from CIOs and Senior IT managers from Australia, Canada, China, India, New Zealand, UK and USA were collected through an online survey of organizations in most industry sectors across seven countries, which asked respondents over 80 questions about their ICT Sustainability policies, behavior and technologies in each area.Surveys were conducted in June and July 2011 in Australia, Canada, China, India, New Zealand, the United Kingdom, and the United States of America. Some other countries were also included, but there were not sufficient responses from any of them to develop a statistically reliable index, and they are aggregated as the Rest of the World (RoW).
  • International Green Awards Asia Pacific Summit Fujitsu Alison Rowe

    1. 1. A hero brand with a quantifiedvision to 2100Alison RoweGlobal Executive Director SustainabilityInternational BusinessFujitsu Limited@Fujitsu_Green Copyright 2012 FUJITSU LIMITED
    2. 2. One of the world’s biggestThe Japanese global ICT company –the worlds third-largest IT servicesprovider and No.1 in Japan*Committed to deliverlocal service globallyA rich history – over 75 yearsof shaping tomorrow with you *2011 IT Services Vendor Revenue. Source: Gartner, "Market Share: IT Services, 2011" 9 April 2012 1 Copyright 2012 FUJITSU LIMITED
    3. 3. FUJITSU’s sustainability journey Future Green Policy 2020 2011 Green Policy 21 Win the Banksia Award in Australia 2007 2012 Launched sustainability consulting in Australia Green Policy Innovation: saving 15 million tons of CO2 for our customers 2002 2009 Biodegradable plastic parts included laptops IBUKI launched: worlds first dedicated satellite to 1993 monitor concentrations Developed stage 1 of our Fujitsu Group of carbon and methane Environmental Policy across the planet 2003 Achieved zero waste emissions by all 13 plants in 1938 JapanPark style design for Kawasaki plant 1999 Reforestation activities commenced in Vietnam 1990 Environmental Management System implemented 2 Copyright 2012 FUJITSU LIMITED
    4. 4. Reshaping ICT, shaping the worldWe aim to use the power of ICT to Global Environmentalbenefit society. Our business is to Issues, Disasterhelp make the world a better place Prevention Education, Research Life Science, Drug Discovery, Healthcare New Materials, New Energy Discovering the Universe Advanced Agriculture Next Generation Manufacturing Advanced Transportation 3 Copyright 2012 FUJITSU LIMITED
    5. 5. Sustainability and Technology 4 Copyright 2012 FUJITSU LIMITED
    6. 6. Everything is speeding up, fast 5 Copyright 2012 FUJITSU LIMITED
    7. 7. A desire for real-time insight 6 Copyright 2012 FUJITSU LIMITED
    8. 8. Mobility is the norm 7 Copyright 2012 FUJITSU LIMITED
    9. 9. A new natural resource, Big data 8 Copyright 2012 FUJITSU LIMITED
    10. 10. Smarter Resource ConsumptionOur wants and needs are expanding but our resourcesare fixed. Technology has a key role to play in securingour future. 9
    11. 11. Requiring super fast computingHow fast is the K computer? If the world’s 7 billion people could perform one computation per second, it would take about 24 hours a day for 17 days to complete 10,000,000,000,000,000 (one Kei) computations. The K computer can complete 10 petaflops of computations in just one second Supercomputer PRIMEHPC FX10 10 Copyright 2012 FUJITSU LIMITED
    12. 12. Powering innovative researchIn partnership with Fujitsu, HPC Wales is enablingacademic and commercial projects to use highperformance computing for modelling weather patternsand climate change, simulation and prototyping, healthand bioscience and creative design, to name but a few. 11
    13. 13. Advancing mathematical techniquesThe Australian National University and Fujitsu areworking together to advance mathematical techniquesand resilient software for grand-challenge scientificsimulations (including tsunami modeling and plasmaphysics) running on current and future supercomputers. 12 Copyright 2012 FUJITSU LIMITED
    14. 14. Cloud the enabling benefitsGreatest benefits are from cloud computing facilitateenvironmental improvements across anorganization, industry or society. 13
    15. 15. Smart TransportA traffic management system collects masses of data -from sensors planted in fleets of vehicles & roadsideinfrastructure that monitors traffic flow. 14 Copyright 2012 FUJITSU LIMITED
    16. 16. Smart AgricultureThe cloud solution was to implement satellitetechnology for field monitoring and mappingvisualization data which was transferred in real time tothe office. 15
    17. 17. Smart CommunitiesEnvironmental monitoring system in Map Ta Phutindustrial estate, gathers data on pollutants usingsensors 16 Copyright 2012 FUJITSU
    18. 18. Making a real differenceThe role of ICT in mitigating the effects of the earthquakeand tsunami that devastated the East Japan coast inMarch 2011 Copyright 2011 17
    19. 19. Sustainability and cost savings (who pays thebill?) 18 Copyright 2012 FUJITSU LIMITED
    20. 20. Measuring ICT Sustainability maturity? 19 Copyright 2012 FUJITSU LIMITED
    21. 21. 2nd Report measuring End User Organizations  1,000 responses ~ Australia, Canada, China, India, New Zealand, United Kingdom and the United States of America  ICT Sustainability declined was 56.4 now 54.3  Only 14.2% of CIOs including ICT energy in the budget  Size matters – bigger better, not everywhere though  Canada leading the way  Policy matters – e.g. waste  Best Practice is possible, one wholesaler in the USA scored 97.0 Copyright 2012 FUJITSU LIMITED 20
    22. 22. What will ICT Sustainability look like in2012?  1,200 responses ~ Australia, Canada, China, India, Japan ,New Zealand, United Kingdom and the United States of America  Will we improve or continue to go backwards?  Will more organizations take advantage of the costs savings? e.g. 40% off the bottom line  Will the CIO be responsible for ICT energy and the bill?
    23. 23. Case Study – Meridian EnergyWho are they? New Zealand’s largest energy provider Sustainability Leader, 100% renewable energyWhat we did: ICT Sustainability Quick Start Benchmarked to Global Best Practice - 166/ 1000, rating of 60.3 Detailed report outlining short, medium & long term strategies (Immediate: Up to 40% reduction of energy from End User Computing) ICT Foot Print using our own toolsThe Future: CIO agreed to achieve global best practice of 80 or above Fujitsu developing program in line with ICT Sustainability Framework“The whole Quick Start process gave us real insight into how we couldreach beyond our current ICT targets of sustainability. The benchmarkreport gave us something further to strive for with clarity on how to getthere”- Alison Howard, Sustainability Performance Advisor, Meridian. 2012 FUJITSU LIMITED 22 Copyright
    24. 24. Case Study – Universities AllianceChallenge To expand the ability of three leading Victorian Universities to support core activities of teaching and research with an IT infrastructure capacity that is both cost effective and which would reduce greenhouse gas emissionsSolution Tier III data centre with advanced environmental features SLAs on PUE and renewable energy commitmentsBenefits The concepts of sustainable data centres and emissions control become a business reality Net emissions from services are lower Pooled data centre resources of the University Alliance has halved costs Demonstrable leadership in sustainability Fujitsu takes on responsibility for Universities‘ emissions under legislation“The University’s decision to partner with Fujitsu was influenced by itsdemonstrated innovation in sustainability and its long-term commitment todeveloping sustainable data centre environments” – Edwina Cornish, MonashSenior Deputy, Vice-Chancellor
    25. 25. Corporate Sustainability 24 Copyright 2012 FUJITSU LIMITED
    26. 26. How do we define business sustainability?
    27. 27. FUJITSU Sustainability Business Model Composition Sales and of business marketing portfolio Sustainable value chains Innovation and new products Returns Growth Sustainable on capital operations Reaching new (reducing costs, Risk customers and emissions, energy, Management markets waste, water) Reputation Management Regulatory (internal & Management External Operational risk ManagementAdapted from the McKinsey Model 26 Copyright 2012 FUJITSU LIMITED
    28. 28. 27 Copyright 2011 FUJITSU LIMITED