Green and Sustainable ICT - Fujitsu's Alison Rowe at the Korea Australian New Zealand Broadband Conference 2012


Published on Alison Rowe, Fujitsu's Global Executive Director Sustainability, International Business, on big data, supercomputing and the opportunities for sustainable ICT

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Green and Sustainable ICT - Fujitsu's Alison Rowe at the Korea Australian New Zealand Broadband Conference 2012

  1. 1. KANZ 2012Green and Sustainable ICTAlison RoweGlobal Executive Director SustainabilityInternational BusinessFujitsu Limited@Fujitsu_Green Copyright 2012 FUJITSU LIMITED
  2. 2. FUJITSU the Japanese ICT company 1 Copyright 2012 FUJITSU LIMITED
  3. 3. 2 Copyright 2012 FUJITSU LIMITED2 Copyright 2011 FUJITSU LIMITED
  4. 4. The world is changing. FastIrresistible forces – mobility, desire for real-timeinformation, social media and data growth – are bringinghuge changes to ICT. This is a profound, rule-breaking change. 3 Copyright 2012 FUJITSU LIMITED
  5. 5. Our desire for real-time insightSystems provide intelligent responses and proactive,integrated action - a sense-and-respond loop betweenthe physical world and the digital world. 4 Copyright 2012 FUJITSU LIMITED
  6. 6. Forgetting what we know about the PCMobile is dead. But it hasn‟t left us. Just the nature ofmobile in a computing context is becoming so obviousthat no one will bother to comment upon it. 5 Copyright 2012 FUJITSU LIMITED
  7. 7. Technology adapting to our worldTechnology is accessible, usable and accompanies uswherever we go. It compliments and improves our dailylives. 6 Copyright 2012 FUJITSU LIMITED
  8. 8. Living and working in the digital worldIf you want to interact with people, you need to go andfind them. And today, many individuals live in the socialspaces of the digital world. 7 Copyright 2012 FUJITSU LIMITED
  9. 9. A new natural resource, Big dataInformation is the great natural resource of the 21stCentury. Our focus is shifting towards the „I‟ and awayfrom the „T‟ of IT. 8 Copyright 2012 FUJITSU LIMITED
  10. 10. Smart 2020 Report “SMART 2020” – presents the case for a future-oriented ICT industry to respond quickly to the challenge of climate change Specific ICT opportunities identified can lead to emission reductions five times the size of the sector‟s own footprint, up to 7.8 GtCO2e, or 15% of total BAU emissions by 2020 9 Copyright 2012 FUJITSU LIMITED
  11. 11. Reducing 15% of global emissions by ..… Smart transport 0.97 GtCO2e Smart logistics 1.52 GtCO2e Smart buildings 1.68 GtCO2e Smart grids 2.03 GtCO2eSource : SMART 2020 Report 10 Copyright 2012 FUJITSU LIMITED
  12. 12. The Super K 11 Copyright 2012 FUJITSU
  13. 13. K computer breaks speed barrierHow fast is the K computer? If the world‟s 7 billion people could perform one computation per second, it would take about 24 hours a day for 17 days to complete 10,000,000,000,000,000 (one Kei) computations. The K computer can complete 10 petaflops of computations in just one second 12 Copyright 2012 FUJITSU
  14. 14. What we are achieving with supercomputingtoday? 13 Copyright 2012 FUJITSU
  15. 15. Exploring our cosmic originsALMA, the world‟s largest radio telescope, is exploringour cosmic origins with a bespoke supercomputer fromFujitsu. © NAOJ 14 Copyright 2012 FUJITSU
  16. 16. Developing new drugsThe RCAST project at the University of Tokyo usessupercomputing technology from Fujitsu to speed theidentification of new drugs to treat cancer. 15 Copyright 2012 FUJITSU
  17. 17. Powering innovative researchIn partnership with Fujitsu, HPC Wales is enablingacademic and commercial projects to use highperformance computing for modeling weather patternsand climate change, simulation and prototyping, healthand bioscience and creative design, to name but a few. 16 Copyright 2012 FUJITSU
  18. 18. Advancing mathematical techniquesThe Australian National University and Fujitsu areworking together to advance mathematical techniquesand resilient software for grand-challenge scientificsimulations (including tsunami modeling and plasmaphysics) running on current and future supercomputers. 17 Copyright 2012 FUJITSU
  19. 19. What we are achieving with ICT today? 18 Copyright 2012 FUJITSU
  20. 20. Technology for societyThe role of ICT in mitigating the effects of the earthquakeand tsunami that devastated the East Japan coast inMarch 2011 19 Copyright 2011 FUJITSU LIMITED
  21. 21. Smart GridThis single piece of technology is enabling a company toconsolidate its existing business (reduce costs),transform to a new business model (demand pricing) andenter a new area of business (innovation). 20 Copyright 2012 FUJITSU LIMITED
  22. 22. Smart TransportA cloud-based intelligent traffic management systemcollects masses of data - from an incredibly rich varietyof sources. From sensors planted in fleets of vehicles &roadside infrastructure that monitors traffic flow. 21 Copyright 2012 FUJITSU LIMITED
  23. 23. Smart AgricultureThe solution was to implement satellite technology forfield monitoring and mapping visualization data whichwas transferred in real time to the office. 22 Copyright 2012 FUJITSU LIMITED
  24. 24. Measuring ICT Sustainability: The GlobalBenchmark 23 Copyright 2012 FUJITSU
  25. 25. Measuring ICT Sustainability maturity? 24 Copyright 2012 FUJITSU LIMITED
  26. 26. 2nd Report measuring End User Organizations 1,000 responses ~ Australia, Canada, China, India, New Zealand, United Kingdom and the United States of America ICT Sustainability declined was 56.4 now 54.3 Only 14.2% of CIOs including ICT energy in the budget Size matters – bigger better Canada leading the way Policy matters – e.g. waste Best Practice is possible, one wholesaler in the USA scored 97.0 25 Copyright 2012 FUJITSU LIMITED
  27. 27. What will ICT Sustainability look like in2012?  Will we improve or continue to go backwards?  Will more organizations take advantage of the costs savings? e.g. 40% off the bottom line  Will the CIO be responsible for ICT energy and the bill? 26 Copyright 2012 FUJITSU
  28. 28. 27 Copyright 2011 FUJITSU LIMITED