Fujitsu CeBIT 2011 Press Conference Rolf Schwirz


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Pressekonferenz @ CeBIT von @Fujitsu_DE

Shaping tommorrow with you

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Fujitsu CeBIT 2011 Press Conference Rolf Schwirz

  1. 1. Shaping tomorrow with you@CeBIT 2011CEO Presentation Rolf Schwirz 1 © Copyright 2011 FUJITSU
  2. 2. AgendaBasic factsYesterday: The past yearToday: Technology, customer priorities and Fujitsu’s positionTomorrow: StrategyAnnouncements 2 © Copyright 2011 FUJITSU
  3. 3. Basic facts: Fujitsu at a glanceFujitsu CEMEA&I Fujitsu worldwideHeadquarters: Munich Headquarters: TokyoCEO: Rolf Schwirz President: Masami Yamamoto14,100 employeesRegional clusters 172,000 employeesGermany / WesternEurope / Eastern Europe, 70 national operationsMiddle East, Africa R&D spending:R&D in Augsburg, US$2.4 billionPaderborn, Munich Net sales FY09*Production site in US$ 50.3 billionAugsburgData centers in Operating income*Augsburg, Neuenstadt, US$ 1.1 billionNeckarsulm 3 © Copyright 2011 FUJITSU
  4. 4. The past year: it has been a busy year Business targets:Developments since last CeBIT •Contributing to 50 percent of business outside Japan involves ambitious expectations. •Overachieving all our SLAs in Maintenance. •Fulfilling our targets: We had an excellent second half year. •Gains in the fast-growing economies in our region, e.g. TurkeyCustomers:•We have acquired notable services deals such as Friesland Campina, European Council, UBI Banca•We have won significant infrastructure deals such as SIXT, Bertelsmann, Orangina SchweppesProducts:•Strongest growth among Top 5 server manufacturers worldwide in Q4/10 (12,6 %YoY)• Growth in mobile business (Q4/10: 37.2% YoY), solid desktop business, number two thin client vendor in terms of popularity• ETERNUS on its way to established storage brands, excellent sales results (external disk systems in Q3/10, ca. 46% QoQ)• Implementing a Service Catalogue for further optimization• Globalization of the Global Program Management Office for Managed Maintenance• Ongoing investments in data center capabilitiesTransformation:•We became a full member of the Fujitsu family – and are now entering the second phase of thetransformation process•Our management changes at Fujitsu are linked to our overall transformationSource: Market figures according to Gartner 4 © Copyright 2011 FUJITSU
  5. 5. Today: Fujitsu’s strengthsWhat makes Fujitsu unique – a six-month insight from the new CEO1 2 3Fujitsu Technology Fujitsu has the most Fujitsu has highlySolutions is Fujitsu’s loyal customers a motivated and loyalbiggest investment company could wish employeesoutside of Japan for4 5 6Fujitsu is very Fujitsu has a Fujitsu is a verysuccessful with its comprehensive ambitious companyhardware business portfolio with unique and ready toand production in technological transform substantiallyCEMEA&I possibilities and sustainably 5 © Copyright 2011 FUJITSU
  6. 6. Today: Technology Topics 2010/2011 Cloud Virtualization Mobility Business Computing Intelligence • Need of new • Ideal way to • All content to • Remains the top consumption better exploit and every device – priority on every models and new benefit from a we already HAVE CIO agenda pricing concepts physical IT every device • Fujitsu fosters • Cloud Computing infrastructure • Fujitsu is partnership with in corporate • Basically all investing in SAP, supports environments still customers have mobile SAP’s in-memory in early stages this need technologies concept • Substantial • Can reduce more than ever • In-memory benefit of Cloud investment in before technology will be Computing will data centers • Challenge: demonstrated by come from SaaS (dynamic meeting CIO Hasso Plattner • Challenge: resources) needs to on our Fujitsu change in partner • Challenge: integrate mobile PRIMERGY landscape and software technologies into platform on alliances licensing company IT in March 1st terms of security, (Springer press management etc. event)Topics according also to Gartner Group Study 6 © Copyright 2011 FUJITSU
  7. 7. Today: Fujitsu’s challengesWhat our stakeholders are expecting Make use of the huge technological potentials and the 1 comprehensive portfolio of the Fujitsu group Bring products and solutions from our Japanese labs over to 2 Europe 3 Focus our service business on profitable growth Extend our customer base and build upon the trust placed in our 4 reliability and capabilities 5 Get our sales power on the road together with our partners 7 © Copyright 2011 FUJITSU
  8. 8. Tomorrow: Setting the course for 2015 We have great assets – and we will transform ourpotential into growth in terms of products and services 8 © Copyright 2011 FUJITSU
  9. 9. Customer strategy: Get closerSituation Fujitsu is a respected and reliable partner to its loyal customer baseTarget Extend customer base, become a market leaderStrategy Focus more on sales and marketing Therefore, Fujitsu will… Make sales and marketing a priority of the executive team Give national markets more sales power, relieving them of tasks that should be taken care of centrally Build up new channels and customer response units such as telesales, online channel Define regional clusters to support each market according to its maturity 9 © Copyright 2011 FUJITSU
  10. 10. Product strategy: Refocus own strengths Leading in Dynamic InfrastructuresSituation Only European broadline IT provider left – but with worldwide reach German and Japanese engineering tuned for perfection and qualityTarget Become leading provider for trusted, private and hybrid cloud Extend the portfolio of software, solutions and applications Maintain leadership in Dynamic InfrastructuresStrategy Provide best-in-class and highest quality for the corporate world Invest in software, solutions and applications to enhance cloud offering Therefore, Fujitsu will … Build a strong and powerful product business group Leverage the Fujitsu software and application portfolio offered in other parts of the world for the European market (or EMEA market) Transfer cloud technology into real business benefits for our customers Continue to invest in German development with a focus on solutions Maintain high-quality manufacturing base in Augsburg 10 © Copyright 2011 FUJITSU
  11. 11. Maintenance strategy: Improve what’s goodSituation Highly profitable maintenance business that adds substantially to total services businessTarget Expand maintenance businessStrategy Place a greater focus on maintenance Therefore, Fujitsu will … Separate its services business and its maintenance business to create two strong business units Designate a new head of maintenance who has already successfully lead workplace systems 11 © Copyright 2011 FUJITSU
  12. 12. Service strategy: Dedication and focusSituation Fujitsu is the 3rd largest IT services company in the world with a strong customer base across several industriesTarget Profitable growth in the service businessStrategy Increase IT value for customers and align core competence in IT technology with services Therefore, Fujitsu will… Define dedicated business streams and a services sales force Focus on Managed Services Establish a global infrastructure for Cloud Services with a European Datacenter Hub Build up service “Factories” across the region to provide consistency Provide global services through the Fujitsu network of delivery centers 12 © Copyright 2011 FUJITSU
  13. 13. New team members and responsibilities Claus-Peter Unterberger Dr. Thomas Hetmann Chief Marketing Officer Chief Financial Officer N.N. Kai Nikolaizig New team Managing Director Germany Head of Online members Elke Müller Business Operations & Transformation Mgmt. Pierfilippo Roggero Rajat Kakar Regional Head Western Europe Head of Maintenance Business Niamh Spelman Juan M. Porcar Eastern Europe, M. East, Africa, India Head of Service Business New responsibilities Hans-Dieter Wysuwa Benno Zollner Business Development & Corporate Chief Information Officer Portfolio Jens-Peter Seick Acting Head of Product Business Group 13 © Copyright 2011 FUJITSU
  14. 14. Summary We have a full portfolio from mobile phones to software and services – and we will start to use it We have set the course for profitable growth We have started a sustainable transformation process so as to make the most of all business opportunities 14 © Copyright 2011 FUJITSU
  15. 15. There’smore tocome! 15 © Copyright 2011 FUJITSU
  16. 16. 16 © Copyright 2011 FUJITSU