Fuelhaus Creative Services: Capabilities & Sample Work

1,055 views

Published on

Fuelhaus Brand Strategy and Design offers high-end creative services to consumer brands. We specialize in creating, refreshing and maintaining leading brands via print, package web technologies.

Published in: Design, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,055
On SlideShare
0
From Embeds
0
Number of Embeds
26
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Fuelhaus Creative Services: Capabilities & Sample Work

  1. 1. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 T H E H AU S : The Fuelhaus Philosophy Chances are, you’ve heard the world “brand” a lot lately. While branding is not a new concept, companies are starting to invest in it more and more. Once seen as simply a logo to be slapped on by the marketing department, brand is now more than a mere buzz word, it’s about the bottom line. Successful companies are dedicated to building their brand from the inside out. Successful companies have a certain mojo that everybody wants a piece of. Successful companies have strong brands that connect to us, the consumer, and make our hearts beat faster. Today, brand development is the most important means you have to develop a sustainable edge in the marketplace. When done correctly, it is a manifestation of your company’s personality and it puts your heart on your sleeve. In a world where copy cats abound and the “new” is always fleeting, it’s the companies with strong brands that get the perks: think Starbucks, Apple, Tiffany’s, Target - because they have invested in their brands in the past, they are able to reap the benefits today. They can charge a premium for their products and, most importantly, they stand out from the competition. By investing in your brand, you’re investing in your company’s future, period. Fuelhaus develops, creates and cultivates brands that people want to be a part of. We believe that great brands are like a farm: organic, self-sustaining foundations that respond to their environment. The Fuelhaus philosophy dumps preconceived notions and cultivates ideas that grow industry-leading, stand out brands. But, remember that work on the farm is never done. Once we’ve planted the seeds of your brand together, YOU must live it to make it succeed. Your employees must buy in, it must take root in everything that you do and then, and only then, will it have the power to effect change. It’s a hard day’s work but leads to a beautiful harvest. Let’s get started. p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  2. 2. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 T H E H AU S : Fuelhaus Key Personnel Kellie Schroeder, President / Creative Director Kellie is the Wünderwoman of logic, systems, brand and design. Her work on both coasts include product development, naming, brand identity, print and web design for big brands like Station Casinos, Wildwood Casino, Procter & Gamble, Kroger Brands, Coors, Disney, NIckelodeon and Kraft Foods as well as many mid-sized consumer brands. Kellie has been President of Fuelhaus for 14 years and teaches typographic design and branding at San Diego State University. Ty Webb, CFO / Project Manager Kellie’s big picture thinking becomes reality via Ty’s detail-oriented brain. Ty’s keen eye for detail and his mastery of systems, schedules, budgets and deadlines makes him the lifeblood of Fuelhaus. Ty brings national design experience to Fuelhaus via his work in for The American Stock Exchange, LaBatt Breweries, Diebel, Coors, Procter & Gamble, Dirt Devil , Paramount Productions, Stewart Title and Guaranty and others. Michelle L. Stinnett, VP of Marketing and Business Development A successful brand evolves. That’s where Michelle comes in. A self-proclaimed “brand evangelist,” Michelle helps clients analyze and develop web, print and email marketing campaigns that boost brand awareness and produce measureable results. Her 17 years experience include management positions with Fortune 500 technology and real estate companies in San Diego, California. An avid writer, you can find Michelle’s insights on branding and marketing in the Fuelhaus Skool of Fresh blog as well as many online publications. p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  3. 3. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 THE BLING: Awards & Recognition Design & Print Media Logolounge.com, 2008 Logos selected for inclusion into published 2009 edition. Black Market Brewery Logo Logolounge.com, 2007 Logos selected for inclusion into published 2008 edition. Saddle Bar Logo Santa Fe Eyes Logo Rocket Fitness Logo League of American Communications Professionals 2003 Spotlight Awards Top 100 Publicity Materials of 2003 Silver Award For Excellence in the Development of the Contractor Outreach Mini CD League of American Communications Professionals 2002 Magellan Awards Bronze Award - Government Communications, 2002 Printing Industries of America 2001 Certificate of Merit, Premier Print Award Graphic Design USA Magazine National Graphic Design Award for Design Excellence El Cortez Coasters, 2004 Fuelhaus Building a Brand Direct Mail Series, 2004 Hopie Trademark, 2004 Marriott Hotel and Marina Summer Fun Guide, 2004 Cadbury Schwepps Newsletter Design, 1992 Print National Graphic Design Award for Design Excellence Various clients: 2000, 2001, 2002 Mead Top 60 National Graphic Design Award for Design Excellence Various clients: 1993, 1994 America’s Corporate Identity National Graphic Design Award for Design Excellence Various clients: 1992, 1993 Art Directors Club of Cincinnati Graphic Design Awards Gold, Silver & Bronze awards for various clients 1994, 1995, 1996, 1997 Dayton Ad Club Graphic Design Award for Design Excellence Various clients: 1992, 1993 Art Center Dayton Regional Graphic Design Award for Design Excellence Various clients 1994, 1995, 1996, 1997 p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  4. 4. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 THE BLING: Awards & Recognition (Continued) Business & Industry Awards Metropolitan Who’s Who Award Kellie Schroeder, 2007 Guest Speaker on Brand Strategy Kellie Schroeder, 2004, 2005, 2006, 2007, 2008 AcademicKeys Who’s Who in Fine Arts Education Kellie Schroeder, 2005, 2006. SDSU Graphic Design Curriculum Committee Member Kellie Schroeder & Ty Webb, 2003, 2004, 2006, 2007, 2008 Nicky Award, Outstanding Businesswoman of the Year Kellie Schroeder, 2002 p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  5. 5. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 C A PA B I L I T I E S Branding Web Design & Development Brand Consulting & Training Web Development Brand Development Web Strategy Brand Identity Web Design Brand Naming Site Architecture Brand Positioning User Interface Design Brand Strategy Interactive Design Re-Branding / Market Repositoning Flash Interactive Programming Flash Animation Marketing Content Management Systems Market Research WordPress Programming Marketing Strategy Social Networks Marketing Campaigns: Development & Tracking E-commerce Copywriting / Editing Programming: Design - Open Source: Java, J2EE, Beans, Advertising Spring, iBatis, Hibernate, Maven, Annual Report Design - Microsoft: .Net, C#, Web Services, NAnt Banner Ads - PHP, JSP, ASP, XML, CSS and many other Catalog Design web technologies Corporate Identity - CMS/Blogging Platforms: Drupal, Environmental Design Wordpress,, Joomla Experiential Design - DB: Oracle, SQL, MySQL Flash E-cards - End-to-end development lifecycle: Identity Systems needs assessment, requirements gather- In-Store Display Systems ing, system specification, architecture, Logo Design design, coding, thorough testing, release, Package Design and complete documentation. Photography Print Design Signage / Wayfinding Systems Store Design Web Design p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  6. 6. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 C L I E N T L I S T: American Gaming Group Promote La Jolla Anthem Church Supply Qualcomm, Inc. ByDesign Financial Solutions Red Rock Casino City of San Diego Rhino Linings, USA Clark Security Products San Diego Regional Energy Office Cox Communications San Diego Zoo Culinary Concepts SellSmart Real Estate Dirt Devil Scripps Howard National Spelling Bee Ethicon / Johnson & Johnson South-Western Publishing Fairway Technologies Sprint Hewlett-Packard Station Casinos Hilton Families Stewart Title of California Hot Springs Spa Stewart Title Guaranty Co. Homestead Suites Virgil’s Fine Soaps Inland Empire Brewing Company Walter Andersen Nursery InterFuel Interactive Wildwood Casino Imagination Entertainment Jack in the Box The J Peter Block Companies KFMB-TV 8 / San Diego LG Phones / Fusic Liberty Station Marriott Marriott International Michael’s Cookies Monarch, Realtors® Paramount Productions Pregame.com Procter & Gamble Providian Visa p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  7. 7. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : W E B Clark Security Products • Web Design - PHP / CSS Programming http://www.clarksecurity.com Cerius Interim Executive Solutions • Naming • Brand Identity • Website Design - PHP / CSS Programming - CMS Functonality http://www.ceriusinterim.com p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  8. 8. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : W E B Red Rock Casino • Brand Identity • Web Design / Development - Online Booking System - PHP / CSS Programming - Flash http://www.redrocklasvegas.com Seating Concepts • Website Design • Web Design / Development - 400+ item online catalog - DotNetNuke Programming http://www.seatingconcepts.com p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  9. 9. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : W E B We-R-Home Website • Brand Strategy • Brand Identity • Web Design - PHP / CSS Programming - Flash Integration http://www.werhome.com Anthem Church Supply • Naming • Brand Identity • Website Design - PHP / CSS Programming http://www.anthemchurchsupply.com p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  10. 10. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : W E B Pregame.com • Brand Strategy • Brand Identity • Web Design - PHP / CSS Programming - Flash Integration http://www.pregame.com ChatRelations.com • Brand Strategy & Positioning • Brand Identity • Website Design - PHP / CSS Programming http://www.chatrelations.com p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  11. 11. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : W E B The Meeting Manager • Brand Strategy & Positioning • Brand Identity • Web Design - PHP / CSS Programming - Flash http://www.tmmdmc.com ZizZazz Energy Powder • Website Design - WordPress Build - CMS Functonality http://www.zizzazz.com p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  12. 12. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : W E B Mansoap • Product Naming • Brand Identity • Package Design • Website Design http://www.mansoap.us Stewart Title • Animated E-Cards - Flash • E-card Dashboard - PHP / CSS Programming - Flash http://www.stewartaccess.com p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  13. 13. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : B R A N D I DENTIT Y p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  14. 14. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : W E B U S E R I NTERFACE DESIGN Web User Interface Design & Web Architecture Fuelhaus and Qualcomm partnered in this project for an internal meeting software called QVisit. We designed the logo, developed the brand and created the icons and interface for this software. The goal was to create a fun interctive interface that Qualcomm employees would actually use. This meant that the solu- tion had to have a low learning curve and the ability to adapt and expand with the security technology that was already in place. You can view all of the states by visiting http://www.dinnerhaus.com/QVISIT Finished page with measurements, color palettes and typographic conventions. p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  15. 15. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : W E B U I D E S I G N : C O N T I N U E D Additional Screens Below are a few sample screens, showing how Fuelhaus uses logic to develop user interface systems. You can view all of the states by visiting http://www.dinnerhaus.com/QVISIT p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  16. 16. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : W E B Web User Interface Design & Web Architecture Fuelhaus and Qualcomm partnered in this project for an internal meeting software called QVisit. We designed the logo, developed the brand and created the icons and interface for this software. The goal was to create a fun interctive interface that Qualcomm employees would actually use. This meant that the solu- tion had to have a low learning curve and the ability to adapt and expand with the security technology that was already in place. You can view all of the states by visiting http://www.dinnerhaus.com/QVISIT Finished page with measurements, color palettes and typographic conventions. p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  17. 17. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : W E B U I D E S I G N : C O N T I N U E D Additional Screens Below are a few sample screens, showing how Fuelhaus uses logic to develop user interface systems. You can view all of the states by visiting http://www.dinnerhaus.com/QVISIT p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  18. 18. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 P O RT F O L I O : W E B U I D E S I G N : C O N T I N U E D Icon Design For QVisit, Fuelhaus created a color palette and an illustrative style to illustrate a complete icon series. The examples below show variable states for the icons used throughout the QVisit site. You can view all of the states by visiting http://www.dinnerhaus.com/QVISIT p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  19. 19. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 PORTFOLIO: BRAND DEVELOPMENT ZizZazz Energy Powder Fuelhaus was asked to redesign the Zizzazz website and reposition the product. We reworked the existing brand and to make it reach a more youthful, hipper market (early adopters). Below are a few applications . p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  20. 20. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 PORTFOLIO: BRAND DEVELOPMENT Pregame.com Fuelhaus designed the brand for this online betting site. The brand reaches out to it’s audience by using a quirky manly voice for it’s brand voice. Website T-shirts Controversial Billboard Logo Game Cards p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  21. 21. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 PORTFOLIO: NAMING & BRAND DEVELOPMENT Mansoap Fuelhaus positioned, designed and copywrote everything for this off the wall brand. It’s a big seller with U.S. soldiers in Iraq! Visit the website for more fun! http://www.mansoap.us Logo Website Package Design p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  22. 22. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 PORTFOLIO: CHARACTER DEVELOPMENT Spotya! An avatar or character can really help a brand resonate with it’s customer. Fuelhaus created Spot, a lovable dog that “spots you cash” for fun things online. Here are the many forms that Spot took during development. ByDesign Financial Solutions Fuelhaus designed an icon that had personality by creating a series of action icons, or avatars, for the brand. Other Characters Cowboy Slim Busy Bee Hummingbird p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  23. 23. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 PORTFOLIO: BRAND REPOSITIONING Fuelhaus thought that designing a character for this company would help put a face on a cold subject matter (technology). By developing the character, we were able to develop something memorable, tangible and fun to brand. Early Concepts Final Logo Variations Brand Build out p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com
  24. 24. 1090 Univ ersity Avenue I Suite 206F I San Dieg o, California 92103 PORTFOLIO: BRAND DEVELOPMENT Shave•It Fuelhaus developed the positioning and brand for this franchise store concept. The stores would be in strip malls, selling unique flavors of Hawaiian shave ice. Fuelhaus created several concepts to differentiate the brand (see below!) Funky logo & Flavor Combinations Snowboard Blade Snowboard Blade Street Sign Neon Sign p: 619.574.1342 I f: 619.574.1378 I e: kellie@fuelhaus.com I w: fuelhaus.com I b: sparkhaus.com

×