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Social media acknowledging the growing importance of mobile use in east africa
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Social media acknowledging the growing importance of mobile use in east africa

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  • What is Social Media?“Social media describes the online technologiesand practices that people use to share content,opinions, insights, experiences, perspectives,and media themselves.”Social media is…EditablePopularA conversationFastHistoricalIronic Source: http://en.wikipedia.org/wiki/Social_media
  • There are numerous variants of mobile marketing tools in the market today• Text to Win• Voting and Participation TV • Quizzes• Mobile Content• Games• Applications• CRM• IVR• MMS• Direct Response• Barcodes and Ticketing• WAP Portal or Mobile Internet• Java or On Device Portal• …
  • There are numerous variants of mobile marketing tools in the market today• Text to Win• Voting and Participation TV • Quizzes• Mobile Content• Games• Applications• CRM• IVR• MMS• Direct Response• Barcodes and Ticketing• WAP Portal or Mobile Internet• Java or On Device Portal

Social media acknowledging the growing importance of mobile use in east africa Social media acknowledging the growing importance of mobile use in east africa Presentation Transcript

  • social mediaAcknowledging the growing importance of mobile use in East Africaby integrating mobile accessibility into your social media campaigns Florence Saronge Chief Marketing and Strategy Officer, Orange Kenya 16 November, 2011
  • this presentation covers...overview of East Africa statssocial media and mobile marketing techniquesaccessing digital via mainstream mobilestrategies for better engagement with digital advertising viamobile applicationsmobile applications - inter-connectivity between customersand your businessmobile capabilities to increase business transactions andreduce inconveniencepotential of mobile sharing for increased viral marketing
  • Quick SurveyDo you… Facebook? Flickr? Linked In? Have you ever searched for something on Wikipedia? Yahoo? Google? Ask? Do you read blogs? Do you use a RSS reader like Google, Newsgator or Bloglines? Have you submitted content to a social network? Has your content become “popular” or hit the front page? Do you or a client of yours do social media marketing?
  • East Africa Stats 24% of internet users are Population (2011 Penetration (% Internet Users Facebook Subs one or another social Est.) popn) users network Tanzania 42,746,620 676,000 1.6% 352,000 Kenya 41,070,934 3,995,500 9.7% 1,232,980 Only 1.5% of the Uganda 34,612,250 3,200,000 9.2% 330,780 Rwanda 11,370,425 450,000 4.0% 99,020 population are using Burundi 10,216,190 157,800 1.5% 27,420 social media East Africa 140,016,419 8,479,300 6.1% 2,042,200 6.1% of the population using internet The opportunities are anything between 86% - 99%http://youtu.be/3SuNx0UrnEo(2:35 mins) 11/16/2011 4
  • What’s Big now on Internet will be BIGGER on Mobile Internet http://youtu.be/KOYbnbXHR6U (1:49 mins) 5
  • Why Mobile? Anytime, AnywhereMobile Technology empowers members to exchange ideas, share best practices and collaborate - anytime, anywhere. It offers a new dimension of value to members. will deliver solutions so member-based organizations can increase their presence and attract a new generation of global members.By 2013 Mobile phones will overtake PCs as the most common Web access device worldwide.By 2014 Over 3 billion of the worlds adult population will be able to transact electronically via Mobile or Internet technology.Source: Gartner 2010: www.gartner.com/it/page.jsp?id=1278413 11/16/2011 6
  • Delivering successful campaigns by combiningsocial media and mobile marketing techniquessuccessful social media marketing requires that we go where thepeople are...and once were there, we need to share great content that attractsinterest in other words, its about inbound marketingdefine your objectives; set criteria by which to measure success ofSocial Media efforts
  • “Right Knowledge / Perception / Behavior = Right Result • deliver the right mobile message / 1 offer… 2 • To the right PERSON 3 • At the right TIME 4 • In the right PLACE
  • Ensuring that the digital content is accessible by all mainstream mobile devices for greater reach Location-Based Services (LBS) Social Networking Mobile Search – visual, comparable Mobile Commerce – alerts a store you have just checked in Mobile Payment Context-Aware Service – uses interests and history to serve up appropriate content) Object Recognition (OR) – uses QR Codes Mobile Instant Messaging (MIM) Mobile Email Mobile Video11/16/2011 9
  • Developing mobile applications that allow forinstant and constant inter-connectivity between customers and your businessPersonalizing Packaging Doscovering• Access to • Self contained, • Apps store location or all contacts / encompassing Measuring community set of pages • DownloadsInteracting monetizing economy• Touch, sensors, • Micropaymentskey • ads 10
  • Formulating strategies for better engagement with digital advertising via mobile applications content publishers Internet service system providers integrators Create an ecosystem that mobile games allows for a software developers win-win-win … houses independent developers apps development agencies11/16/2011 software integration services 11
  • Exploiting mobile capabilities to increase business transactions and reduce inconvenience E-ticket / bookings Mobile payment Bill payments Mobile Stock Recommend marketplace Commodity price trackers Online purchases Tax returns Economy watch 12
  • Harnessing the potential of mobile sharing for increased viral marketing Communities are the new frontier brand, product or Building a technology is science Building a community is a form of art Whether it’s a consumer, enterprise or a developer community New techniques are emerging; game mechanics and religion engineering 13
  • Thank you! “Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund of Social Media Today 14
  • Q&A11/16/2011 15