(Chapter 2 – pp. 48-58)
Media in Motion
• Media (communication) (noun, pl) tools used
to store and deliver information or data.
• Make a list of the forms of media you have
access to on a daily basis. Which are the
most important to you? Use these subtitles;
Types of media
• Advertising media various media, content,
buying and placement for advertising
• Digital news media, mass media focused on
• Print media, communications delivered via
paper or canvas
• Recording medium, devices used to store
• Social media, media disseminated through
The internet is bidirectional
• Bidirectional means the ability to exchange
information online, to upload as well as
• The internet is an astonishing boon to
humanity gathering up and concentrating
information and ideas that were scattered so
broadly around the world that hardly anyone
could profit from them.
• Strengthened English as a global language
• Write down some benefits of the net;
Benefits of internet
• The world’s meetinghouse, where people
gather to chat, gossip, argue, show off and flirt.
• Quick access to loads of information,
• Searching and filtering tools,
• Easy way to share opinions with small
interested groups of people or with “the whole
world”• List some disadvantages;
• For some people, the very idea of reading a
book (paper copy) has come to seem oldfashioned, maybe like making your own dress
• A recent study of adults between 18 and 30
spent thirty percent of their leisure time online
• It is often assumed that the time we spend on
the net comes from the time we used to
spend watching TV. But statistics suggest
• Net use has gone up, television viewing has
either held steady or increased.
• In other words the growth in our online time
has expanded the total amount of time we
spend in front of screens.
• Whenever we switch on the computer we are
immediately plunged into interruption
• List ways in which this affects us;
Generation Net – young adults
• Drop in people reading words printed on paper
• The www is deeply integrated into our daily lives
– at home, at work and at school
• Special-purpose media tools replaced by allpurpose tool e.g. before: tv, tape recorder,
telephone, radio etc…
• Fragmentation of the media and our ability to
• Forms our behavior and shapes our perceptions
Generation Net – young adults
• Newspaper industry faces severe financial challenges.
Are there papers you know of that have closed down
because of the internet?
• Many producers are chopping up their products to fit
shorter attention spans of online customers. Can you
think of any examples?
• Magazines have trimmed the length of their articles and
introduced more summaries and navigational aids to
make scanning of their content easier.
• Libraries have changed – from the silence of turning
pages to the tapping of keys
• Answer questions 1-6 in your note books
The digital decade
• From separate
• To integrated
• Changing the way
• Democratization of
• Social media
• File-sharing websites
– Pirate Bay
• Corporate websites
– The istore
• Live online “feeds”
– Sports, Concerts
• Interactive computer
– Second Life
– What’s secret?
• Circulating videos
– Who’s responsible?
– By whom?
– How to stop it?
Digital footprints left
Always in view =
Never out of sight
Beyond the personal?
• End of private life?
• The global village?
“We shape our tools
and then our tools