Focus the digital revolution


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Chapter 2 The Digital

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Focus the digital revolution

  1. 1. Focus: The Digital Revolution (Chapter 2 – pp. 48-58)
  2. 2. Media in Motion • Media (communication) (noun, pl) tools used to store and deliver information or data. • Make a list of the forms of media you have access to on a daily basis. Which are the most important to you? Use these subtitles;
  3. 3. Types of media • Advertising media various media, content, buying and placement for advertising • Digital news media, mass media focused on media communicating news • Print media, communications delivered via media paper or canvas • Recording medium, devices used to store medium information • Social media, media disseminated through media social interactions
  4. 4. The internet is bidirectional • Bidirectional means the ability to exchange information online, to upload as well as online download. • The internet is an astonishing boon to humanity gathering up and concentrating information and ideas that were scattered so broadly around the world that hardly anyone could profit from them. • Strengthened English as a global language • Write down some benefits of the net;
  5. 5. Benefits of internet • The world’s meetinghouse, where people gather to chat, gossip, argue, show off and flirt. • Quick access to loads of information, • Searching and filtering tools, • Easy way to share opinions with small interested groups of people or with “the whole world”• List some disadvantages;
  6. 6. Disadvantages • For some people, the very idea of reading a book (paper copy) has come to seem oldfashioned, maybe like making your own dress or shirt. • A recent study of adults between 18 and 30 spent thirty percent of their leisure time online • It is often assumed that the time we spend on the net comes from the time we used to spend watching TV. But statistics suggest otherwise.
  7. 7. Disadvantages • Net use has gone up, television viewing has either held steady or increased. increased • In other words the growth in our online time has expanded the total amount of time we spend in front of screens. • Whenever we switch on the computer we are immediately plunged into interruption technologies • List ways in which this affects us;
  8. 8. Generation Net – young adults • Drop in people reading words printed on paper (down 29%) • The www is deeply integrated into our daily lives – at home, at work and at school • Special-purpose media tools replaced by allpurpose tool e.g. before: tv, tape recorder, telephone, radio etc… • Fragmentation of the media and our ability to concentrate • Forms our behavior and shapes our perceptions
  9. 9. Generation Net – young adults • Newspaper industry faces severe financial challenges. Are there papers you know of that have closed down because of the internet? • Many producers are chopping up their products to fit shorter attention spans of online customers. Can you think of any examples? • Magazines have trimmed the length of their articles and introduced more summaries and navigational aids to make scanning of their content easier. • Libraries have changed – from the silence of turning pages to the tapping of keys
  10. 10. Tasks P44-45 • Answer questions 1-6 in your note books
  11. 11. The digital decade • From separate – – – – Cameras PCs DVDs/CDs Newspapers • To integrated – – – – Smartphones Tablets Instant internet Apps
  12. 12. Social impact • Changing the way we live • Democratization of knowledge – Wikipedia – YouTube • Social media – Facebook
  13. 13. Downloading entertainment • File-sharing websites – Pirate Bay • Corporate websites – The istore • Live online “feeds” – Sports, Concerts • Interactive computer games – Second Life
  14. 14. New problems • WikiLeaks – What’s secret? • Circulating videos – Who’s responsible? • Censorship – By whom? • Bullying – How to stop it?
  15. 15. Personal impact • • • • • • Trouble avoided Fun shared Help gotten Digital footprints left Movements traced Viruses caught Always in view = Never out of sight
  16. 16. Beyond the personal? • End of private life? • The global village? “We shape our tools and then our tools shape us”