Focus the digital revolution
Upcoming SlideShare
Loading in...5
×
 

Focus the digital revolution

on

  • 759 views

Chapter 2 The Digital

Chapter 2 The Digital
Revolution

Statistics

Views

Total Views
759
Views on SlideShare
752
Embed Views
7

Actions

Likes
0
Downloads
5
Comments
0

2 Embeds 7

http://static.wix.com 4
http://htmlcomponentservice.appspot.com 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Focus the digital revolution Focus the digital revolution Presentation Transcript

  • Focus: The Digital Revolution (Chapter 2 – pp. 48-58)
  • Media in Motion • Media (communication) (noun, pl) tools used to store and deliver information or data. • Make a list of the forms of media you have access to on a daily basis. Which are the most important to you? Use these subtitles;
  • Types of media • Advertising media various media, content, buying and placement for advertising • Digital news media, mass media focused on media communicating news • Print media, communications delivered via media paper or canvas • Recording medium, devices used to store medium information • Social media, media disseminated through media social interactions
  • The internet is bidirectional • Bidirectional means the ability to exchange information online, to upload as well as online download. • The internet is an astonishing boon to humanity gathering up and concentrating information and ideas that were scattered so broadly around the world that hardly anyone could profit from them. • Strengthened English as a global language • Write down some benefits of the net;
  • Benefits of internet • The world’s meetinghouse, where people gather to chat, gossip, argue, show off and flirt. • Quick access to loads of information, • Searching and filtering tools, • Easy way to share opinions with small interested groups of people or with “the whole world”• List some disadvantages;
  • Disadvantages • For some people, the very idea of reading a book (paper copy) has come to seem oldfashioned, maybe like making your own dress or shirt. • A recent study of adults between 18 and 30 spent thirty percent of their leisure time online • It is often assumed that the time we spend on the net comes from the time we used to spend watching TV. But statistics suggest otherwise.
  • Disadvantages • Net use has gone up, television viewing has either held steady or increased. increased • In other words the growth in our online time has expanded the total amount of time we spend in front of screens. • Whenever we switch on the computer we are immediately plunged into interruption technologies • List ways in which this affects us;
  • Generation Net – young adults • Drop in people reading words printed on paper (down 29%) • The www is deeply integrated into our daily lives – at home, at work and at school • Special-purpose media tools replaced by allpurpose tool e.g. before: tv, tape recorder, telephone, radio etc… • Fragmentation of the media and our ability to concentrate • Forms our behavior and shapes our perceptions
  • Generation Net – young adults • Newspaper industry faces severe financial challenges. Are there papers you know of that have closed down because of the internet? • Many producers are chopping up their products to fit shorter attention spans of online customers. Can you think of any examples? • Magazines have trimmed the length of their articles and introduced more summaries and navigational aids to make scanning of their content easier. • Libraries have changed – from the silence of turning pages to the tapping of keys
  • Tasks P44-45 • Answer questions 1-6 in your note books
  • The digital decade • From separate – – – – Cameras PCs DVDs/CDs Newspapers • To integrated – – – – Smartphones Tablets Instant internet Apps http://access.cappelendamm.no
  • Social impact • Changing the way we live • Democratization of knowledge – Wikipedia – YouTube • Social media – Facebook
  • Downloading entertainment • File-sharing websites – Pirate Bay • Corporate websites – The istore • Live online “feeds” – Sports, Concerts • Interactive computer games – Second Life
  • New problems • WikiLeaks – What’s secret? • Circulating videos – Who’s responsible? • Censorship – By whom? • Bullying – How to stop it?
  • Personal impact • • • • • • Trouble avoided Fun shared Help gotten Digital footprints left Movements traced Viruses caught Always in view = Never out of sight
  • Beyond the personal? • End of private life? • The global village? “We shape our tools and then our tools shape us”