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  • 1. Vermont Chi Zen Garden Let us bring a peace of the Green Mountains to You
  • 2. Business Profile/ Mission Statement
    • VERMONT CHI is a retail business created and operated by students in the Hospitality and Entrepreneurship program at Stafford Technical Center in Rutland, VT. STC serves students from Rutland County public schools.
    • This business is devoted to creating and assembling products utilizing Vermont indigenous materials (when possible) and created by local Vermont entrepreneurs. Vermont Chi products are developed to assist in stress management and to create a better environment for work, leisure, and educational areas.
  • 3. Qualifications
    • Network with Vermont businesses
    • Background knowledge and work place skills of running Campus Common Grounds
    • Our program practices stress relieving activities, including the use of zen gardens
    • Within our program we receive our customer service and sales certification through the National Retail Federation.
    • We study entrepreneurship within our Hospitality and Entrepreneurship Program during the first year.
  • 4. Legal Structure
    • Our business is a not for profit, as we are affiliated with a school.
    • All profits are invested back into the program, donated to other not for profit entities, and assist students with educational field trips within the Hospitality and Entrepreneurship program at Stafford Technical Center.
  • 5. Economics of One Unit Definition of One Unit One Zen Garden Selling Price Per Unit $34.95 Direct Labor $2.00 Materials $20.63 Total COGS Per Unit $22.63 Other Variable Costs $1.30 Total Variable Costs $23.93 Gross Profit Per Unit $11.42
  • 6. Cost of Materials/Direct Labor Definition of One Unit $.40 Information Card $7.00 Wooden Box $2.00 Rakes $1.30 Packaging $0.23 Sand Direct Labor (wage per hour) Direct Labor cost per unit $ $8.06 $2.00 Material Description Cost (per unit) Bowl $9.00 Pagodas/Huts $2.00 Total Materials/Direct Labor $23.93
  • 7. Competition Competitor Price Location Target $14.98 U.S. Office Playground $6.95-$15.99 U.S. Justforeveryone.com $7.95 U.S. Barnes & Noble $6.95 U.S. Embracethepositive.com $19.99 New York, U.S. Mudmom.com $35.00 Oregon, U.S.
  • 8. Consumer & Market Analysis
    • Consumer Analysis
    • Market Segment/Target Market: Educated, middle class, non-Vermont citizens that will value wellness and Vermont products.
    • Market Analysis
    • Location: select zip codes where the value of this product would be recognized and would be affordable; i.e. suburban south west and mid west United States
    • Population: mid to upper class suburban areas
    • Income: middle to upper income areas
    • Behavior: those who value wellness and Vermont products
  • 9. Marketing Mix & Plan
    • Price : $34.95
    • Place : websites, e-mail, & conventions, social networks
    • Product : zen garden with all components made in Vermont made by Vermont artisans.
    • Promotion : business website, educational websites, & press releases
    Method Description Target Consumer ( age, gender, location) Cost Social Networking/ Database Attach social networking page to website, present pictures of product, paste testimonials from website Young adults to middle age $0.00 Website Details about product, background information. Contact information, view of product, and testimonials. Young adult to middle age $0.00 Conference Actual display of product and components. Product sampling, display board with info. Middle age; mid to upper suburban areas $0.00
  • 10. Philanthropy Plan
    • Students can give workshops and display the importance of managing stress to those who may not be able to afford the Vermont Chi Zen Garden Kit.
    • Give a percentage of our profit to Camp Takumta and Silver Towers.
  • 11. Average Monthly Fixed Costs Type of Fixed Cost Monthly Cost Utilities $0.00 Advertising including postage $0.00 Total Fixed Cost $0.00
  • 12. Monthly Sales Projections Total = 47 Month Units Sold January 4 February 3 March 5 April 7 May 8 June 3 July 0 August 0 September 2 October 3 November 5 December 7
  • 13. Projected Yearly Income Statement Selling Price Per Unit $34.95 # of Units Sold 47 Total Sales $1642.65 Less Variable Costs Total COGS (COGS per unit * B) $1063.61 Other Variable Costs (Other variable costs per unit * B $61.10 Total Variable Costs ( D+E) $1124.71 Gross Profit (C-F) $517.94 Less Fixed Costs USAIIRD (Yearly) $0 Other Costs/Unforeseen $0 Total Fixed Costs $0 Net Profit (I-J) $517.94
  • 14. Start-Up Investment Entrepreneurial hours needed for start-up (A) Wage Paid (B) Total start-up time investment (A*B) 20 $8.06 $161.20 Item Where I will buy this? Cost of Item Postcards for mailing and postage (500) Staples, United States Post Office $100.00 Packaging Supplies ULINE, Any Grocery Store $ 29.53 Start up inventory for Zen Gardens and Boxes Pizzazz, Vermont Wooden Box, Small Planet Communications $ 432.00 Total $ 722.73 CASH RESERVE covering 3 months of fixed costs $ 1147.70 Estimated TOTAL START-UP INVESTMENT $1870.43
  • 15. Financing Strategy for Total Start-Up Investment This grant was given to us for our outstanding presentation of the original business plan for this business by our program instructor. There were many different entrepreneurial presentations and ten out of the fifteen were rewarded grants. Source Amount Grant from Consortium for Entrepreneurial Education $2000.00
  • 16. Return on Investment Return on Investment (ROI) Yearly Net Profit / Start-Up Investment X 100 26% For every $1 dollar invested, our business earned: $2.60
  • 17. Return on Sales Return on Sales (ROS) Yearly Net Profit / Total Sales X 100 31.53% For every $1 dollar of sales, our business earned: $0.31
  • 18. Financial Ratio Analysis Start Up Investment Doubling Monthly Break-Even Units Monthly Fixed Cost/Gross Profit Per Unit 24 Zen Garden Kits Years for my start-up investment to double in value (Start-Up Investment / Net Profit) X2 31% of a year or approximately 4 months
  • 19. Business Goals
    • The short term goal of our business is to expand to two different themes of Zen Gardens.
    • The long term goal (2 years) of this business is to make enough sales and networking contacts through attending various conferences to re-sell this product through companies such as Amazon.com and select educational distributors such as Glencoe and MarkEd.
    • Another long term goal would be for Vermont Chi to expand to giving workshops and presentations regarding stress management techniques.
  • 20. Time Management Plan Business Schedule for a typical week
    • Entrepreneurial Hours: 1 Hour
    • School Hours: 5 Hours
    • Free-Time Hours: 18 Hours
  • 21. Vermont Chi Why? Change in: People Demographic focus Economy Marketing strategies Green responsibility
  • 22. Revised Project: Vermont Chi What? After being reviewed by current students within the entrepreneurship program, it was agreed upon that this product would be better marketed as a “ Vermont made” product.
  • 23. Revised Project: Vermont Chi
    • A Zen garden is a Japanese garden that offers raked gravel that resembles running water, rocks shaped like mountains, and plants.
    • “ Zen” means dry, which would be a garden with- out any water.
    • Zen gardens are said to help heal and relax the mind, body, and soul. When stress arises they can rake the sand in slow strokes while breathing deeply. This is meant to calm them.
  • 24. Revised Project: Vermont Chi
    • Zen Garden
    • Containing Vermont made products
    • Vermont gravel from a local construction business
    • Marble chips from Proctor Marble in Vermont
    • Different objects included in the Zen garden are made from local businesses from Vermont.
    • Packaging made by a local Vermont business owner.
  • 25. Revised Project: Vermont Chi
    • Hospitality and Entrepreneurship
    • Second Year Students
    • Vermont based businesses specializing
    • in Vermont products.
    Who?
  • 26. Revised Project: Vermont Chi
    • REAL; Vermont REAL
    • National Foundation For Teaching Entrepreneurship
    • Entre Ed.org Entrepreneurship Standards
    • Small Business Administration (Montpelier, VT)
    • Rutland County Chamber of Commerce
    • Stafford Technical Center Hospitality and Entrepreneurship Advisory Board members
    • Local Rutland business professionals
    Who?
  • 27. Revised Project: Vermont Chi
    • Marketing techniques would include social networking, as this has grown dramatically since the initial proposal of this project.
    • Because of the change in demographics, Vermont Chi Stress Buster Kits will require marketing to those who value the Vermont brand, and also acknowledge the importance of stress management.
    How?
  • 28. Pizzazz Pottery
    • 24 Royal Blue Stoneware Zen Garden dishes $9.00 each
    • 24 Royal Blue Stoneware Pagodas $2.00 each
    • 12 Sugar House Huts $2.00 each
    • Total $264.00
    • Created by Caren Helm from Fair Haven, Vermont
  • 29. Vermont Wooden Box
    • Quote 8 by 2 square
    • $7.00 per box (24)
    • Silk Screen on top (3 colors)
    • Screen fees waved
    • Total: $168.00
    • Created by Mark Rogers from Braintree, Vermont
  • 30. South Wallingford Limestone Company
    • Crushed Limestone (5 gallon pail) $20
    • Total $20.00
  • 31. Woodworks
    • Rustic Zen Garden Rakes
    • Made by Joseph Fowler
    • $2.00 per rake (12 rakes)
    • Total $24.00
  • 32. Proctor Marble
    • One bag of marble chips Total: FREE
    • Hand picked by the second year Hospitality Students.
    • Proctor, Vermont
  • 33. Website Design
    • Supported by David Townsend from a local Vermont business; Small Planet Communications
    • He has helped us to create an outline for our business’s website
  • 34. Revised Project: Vermont Chi
    • After this experience and the completion of writing their own business plan, students will be in a better position to decide whether or not entrepreneurship is for them.
    • In the state of Vermont, entrepreneurial enterprises are extremely prevalent among the types of businesses that citizens are involved in.
    • If, through participating in this program, a student can find a passion that was not apparent nor considered possible, then it shall be considered a success.
    Desired Outcomes
  • 35. “ Bringing the peace of the green mountains to you” Zen Gardens created from indigenous Vermont resources and Vermont Entrepreneurs VERMONT CHI
  • 36. Vermont Chi
    • Created by students of Stafford Technical Center.
    • This Power Point is property of Stafford Technical Center’s Hospitality and Entrepreneurship class, as is the
    • Vermont Chi Zen Garden.
    • For more information, please contact Cheryl Niedzwiecki, at 802-770-1189, or at [email_address]
    • Cheryl Niedzwiecki
    • Hospitality and Entrepreneurship
    • Stafford Technical Center
    • 8 Stratton Road
    • Rutland, Vt 05701