Augmented reality (AR) is here to stay, causing regulators, politicians and network operators to scramble in order to make sense of this new technology. One thing is certain: AR is not primarily about social networking. It is a powerful new communication and business tool that will transform such activities as a local directory search. Service providers, and those who provide their technology, must understand AR and prepare to leverage it for new revenue generation.
Why This Matters to You:
- Learn what AR really is (hint: it isn’t social networking)
- Understand the public policy and regulatory issues associated with AR
- Pinpoint the opportunities in the AR market, specifically how can you make money using AR