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Pumps in European Food and BeverageIndustry: Aligning Obligation with OpportunityWill Increased Demand for Processed Food ...
2Our PresenterExperience in the field of consulting and market research across theIndustrial Automation and Process Contro...
3AgendaMarket SegmentationMarket AnalysisKey TrendsMarket OverviewKey MetricsMarket Drivers and RestraintsConclusion
4Market SegmentationSource: Frost & Sullivan analysis.Segmentation by Pump Type Segmentation by Vertical MarketNote: Other...
5European Regions included in the study are asfollowing:• Germany• France• Italy• The United Kingdom• Scandinavia (Denmark...
6Market OverviewCurrent Market Scenario• The European pumps market for the food andbeverage industry is a mature market. I...
7Market Overview• Eastern Europe• Germany• France•Processed Food•Functional DrinksKey Regions:GeographicTrendsVertical Mar...
8Market AnalysisNote: All figures are rounded. The base year is 2012. Source: Frost & Sullivan analysis.Total Pumps Market...
9Market AnalysisNote: All figures are rounded. The base year is 2012. Source: Frost & Sullivan analysis.Total Pumps Market...
10Market Drivers and Restraints (Current and Future)Denotes long-term impactDenotes current impact Source: Frost & Sulliva...
11Key TrendsSource: Frost & Sullivan analysis.Market TrendsIncreasingdemand forPeristalticPumpsIncreasingEnergyEfficiencyA...
12Key Metrics- Factors influencing selection of pump manufacturerThe high price sensitivity in the marketimplies that in s...
13ConclusionSource: Frost & Sullivan analysis.The sovereign debt crisis of Europe have created an atmosphere of uncertaint...
14http://twitter.com/frost_sullivanFollow Frost & Sullivan on Facebook, LinkedIn,SlideShare, and Twitterhttp://www.faceboo...
15For Additional InformationAnna ZanchiMarketing & Communications ExecutiveIndustrial Automation & Process Control -Europe...
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Pumps in european food and beverage industry

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The European pumps market for the food and beverage industry is a mature market. It generated revenues of $648.6 million in 2012 and is projected to post a compound annual growth rate (CAGR) of 1.5 percent between 2012 and 2017.

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Transcript of "Pumps in european food and beverage industry"

  1. 1. Pumps in European Food and BeverageIndustry: Aligning Obligation with OpportunityWill Increased Demand for Processed Food Aid Growth?Niranjan Paul, Research AnalystIndustrial Automation & Process Control10/04/2013© 2013 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property ofFrost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
  2. 2. 2Our PresenterExperience in the field of consulting and market research across theIndustrial Automation and Process Control Division. Particular expertise inthe European Pumps, Valves and Compressors (PVC) segment, growthconsulting research and generating market focused intellectual property.A strong theoretical background in market research with technicalexpertise in customer profiling in the field of consumer research.Niranjan Paul, Research AnalystFrost & SullivanIndia
  3. 3. 3AgendaMarket SegmentationMarket AnalysisKey TrendsMarket OverviewKey MetricsMarket Drivers and RestraintsConclusion
  4. 4. 4Market SegmentationSource: Frost & Sullivan analysis.Segmentation by Pump Type Segmentation by Vertical MarketNote: Others* include applications such asfruit and vegetable processing, packaging,chemical dispensing, etc.• Bakery and Confectionary• Milk and Dairy• Processed Food• Beverages• Others*• Centrifugal Pumps• Positive Displacement Pumps• Vacuum Pumps
  5. 5. 5European Regions included in the study are asfollowing:• Germany• France• Italy• The United Kingdom• Scandinavia (Denmark, Finland, Norway andSweden• Benelux (Belgium, Netherlands andLuxembourg)• Iberia (Spain and Portugal)• Rest of Western Europe (ROWE) (Austria,Greece, Ireland and Switzerland)• Eastern Europe (EE) (Poland, Hungary, TheCzech Republic, Slovenia, Slovakia, Lithuania,Latvia, Estonia, Bulgaria and Romania)Market Segmentation
  6. 6. 6Market OverviewCurrent Market Scenario• The European pumps market for the food andbeverage industry is a mature market. Itgenerated revenues of $648.6 million in 2012and is projected to post a compound annualgrowth rate (CAGR) of 1.5 percent between2012 and 2017.Growth Opportunities• Increased demand for convenience food islikely to provide growth opportunities for thepositive displacement pumps market.• Increased health awareness, along withgovernment initiatives to tackle health issues,such as obesity, could result in the growth ofthe pumps market in the functional drinkssegment, such as sports and energy drinks.Competitor Landscape• Manufacturers of single-stage centrifugalpumps, rotary lobe and progressive cavitypumps are the leading market participants.• The top five participants have a 50.1 percentof the total European food and beveragepumps market.CEO 360 Vision• Pump manufacturers are likely to establishassembly units in Eastern Europe, to be closerto the production facilities of food and beveragecompanies.• The pumps market in Italy and Iberia areexpected to recover in the long term of theforecast period and is expected to offer growthopportunities to pump manufacturers.
  7. 7. 7Market Overview• Eastern Europe• Germany• France•Processed Food•Functional DrinksKey Regions:GeographicTrendsVertical MarketTrendsProductTrendsPricingTrendsKey Markets:•PC Pumps•Lobe Pumps•Single-stageCentrifugal PumpsKey Pump Types:•Price increase of1.0-2.0 percent in2013 due toincreasing cost ofraw materials.Implications:
  8. 8. 8Market AnalysisNote: All figures are rounded. The base year is 2012. Source: Frost & Sullivan analysis.Total Pumps Market for Food and Beverage Industry:Per Cent Revenue Forecast by Pump Type,Europe, 2012Total Pumps Market for Foodand Beverage Industry:Revenue Forecast, Europe,2009–2017CAGR = 1.5%
  9. 9. 9Market AnalysisNote: All figures are rounded. The base year is 2012. Source: Frost & Sullivan analysis.Total Pumps Market for Food andBeverage Industry: Percent RevenueForecast by Region,Europe, 2012Total Pumps Market for Food andBeverage Industry: Percent RevenueForecast by Vertical Market,Europe, 2012
  10. 10. 10Market Drivers and Restraints (Current and Future)Denotes long-term impactDenotes current impact Source: Frost & Sullivan analysis.DriversRestraintsDriversRestraintsGrowth of the processed foodsegmentExpansion of food and beverageproduction facilities in EasternEuropeIncreased demand forenergy efficient pumpsDeclining population inEuropePrevailing financial crisis inEuropeIncreased focus onrefurbishment and maintenanceof existing pump installationsEuropean Food and Beverage Pumps Market: Key Drivers and Restraints, Europe, 2012–2017
  11. 11. 11Key TrendsSource: Frost & Sullivan analysis.Market TrendsIncreasingdemand forPeristalticPumpsIncreasingEnergyEfficiencyA Major PumpManufacturer“There is no real clarity regarding thestandards. The FDA is present in USAand the EHEDG in Europe and thereare different product rangesdepending on whether 3-A SanitaryStandards or CIP standards arerequired.”A Major PumpManufacturer“Manufacturers are looking to makeincremental gains on products basedon existing technology, rather thandeveloping a revolutionary product asthe food and beverage industry isconservative pertaining to the use ofnew materials.”Requirementfor innovativetechnologiessuch as smartconveyanceand EZstrip
  12. 12. 12Key Metrics- Factors influencing selection of pump manufacturerThe high price sensitivity in the marketimplies that in situations where there aretwo manufacturers that quote for thesame project, end-users select the pumpmanufacturer that offers the lower price.The food and beverage industry hasstringent regulations pertaining to thesafety of food products established by theFDA and EHEDG, placing a high emphasison the quality and reliability of theinstalled pumps.Cleanability and ease of maintenance arekey factors in the food and beverageindustry. The ability to access the statorand the rotor without the need todismantle a pump is a major requirementof the end-users.There is increasing pressure applied by end-users for shorter delivery times, and thisincreases the emphasis on pumpmanufacturers to streamline their supplychain by establishing relationships with sub-suppliers to ensure faster delivery times.An efficient sales and service supportorganization is critical in the food andbeverage industry, especially becausenew innovations in pump technologyare not expected due to theconservative nature of this industry.End-users purchase pumps from pumpmanufacturers that are reputed formanufacturing the type of pump that theyrequire. Consequently, specialization inmanufacturing a specific pump type is a keyfactor.
  13. 13. 13ConclusionSource: Frost & Sullivan analysis.The sovereign debt crisis of Europe have created an atmosphere of uncertaintyand low confidence among end users in Europe in 2012. However, due to thefood and beverage industry being a driving factor for countries in SouthernEurope, the pumps market is expected to recover from 2014-15.Growth FactorsProductTrendsSovereignDebt CrisisandImplicationsRegulatoryStandardsPeristaltic pumps are hygienic and easy to maintain. Consequently, thesepumps are expected to witness the highest growth, especially in applicationsinvolving the transfer of fruit and vegetable by-products.Regulatory standards defined by the Food and Drug Administration (FDA), andthe European Hygienic Engineering and Design Group (EHEDG) are critical,and manufacturers are unlikely to introduce new models without obtaining theindustry’s approval.Expansion of end-user production facilities of food in Eastern Europe.Increased demand for convenience food.Increasing focus on energy optimization in end-user production facilities.
  14. 14. 14http://twitter.com/frost_sullivanFollow Frost & Sullivan on Facebook, LinkedIn,SlideShare, and Twitterhttp://www.facebook.com/FrostandSullivanhttp://www.linkedin.com/companies/4506http://www.slideshare.net/FrostandSullivan
  15. 15. 15For Additional InformationAnna ZanchiMarketing & Communications ExecutiveIndustrial Automation & Process Control -Europe+39.02.4651 4819anna.zanchi@frost.comNiranjan PaulResearch AnalystIndustrial Automation & Process Control(+91) 44-6681 4166niranjanp@frost.comSivakumar NarayanswamyProgram ManagerIndustrial Automation & Process Control -Europe+91 44 6681 4186sivakumarn@frost.comMuthukumar ViswanathanPractice DirectorIndustrial Automation & Process Control -Europe+44 20 7915 7804muthukumar@frost.com
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